• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersFortune CHRO

Companies that want to hire workers with AI skills need to focus on this 3-part strategy

Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
Down Arrow Button Icon
Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
Down Arrow Button Icon
March 12, 2025, 8:27 AM ET
A hand reaching for a briefcase to suggest choosing a job applicant.
Workers with AI skills are in high demand and companies are struggling to source talent.Getty Images

Good morning!

Recommended Video

Executives today are eager to incorporate AI into their businesses, and doing so means finding and hiring people with the right skills to help the company stay up-to-date with the latest technology. But recruiting that talent remains a major struggle, according to a new study of 500 HR leaders from upskilling platform General Assembly. 

Around 99% of HR professionals surveyed at companies using AI say they’ve been asked to add more AI skills to job requirements. But 63% of hiring leaders say it’s more challenging to source candidates with AI skills than applicants for other tech roles, with 18% calling it “significantly more challenging.” 

The current talent pool is just not “wide or deep enough” to satisfy current demand, let alone future hiring needs, according to the report. That means companies that are serious about improving their talent hiring strategy need to think about a three-part strategy: shifting to skills-based hiring, recruiting non-traditional talent, and growing their own existing internal talent to take on those roles. 

Delivering on that approach includes things like looking past college degrees and focusing on skills-based hiring. Employers should also consider recruiting talent at places like community workforce development programs, which are often also more diverse than traditional tech talent pipelines. 

“Technology is advancing so rapidly that entirely new roles and functions are emerging every day,” says Todd Weneck, vice president of technology at LHH Recruitment Solutions in the report. “Oftentimes, the jobs that candidates are applying for are ones that did not even exist while they were in school getting their education. This makes it easy to overlook the person behind the résumé if you’re only scanning for the same few credentials.”

It seems that human resource departments are slowly catching on. While 53% of HR leaders say they still rely on college degrees as a top method to determine an applicant’s capabilities for tech roles like remote software engineering, data analytics, and data science, 18% are increasingly likely to look first at certifications and non-degree education. That’s three times the number of HR leaders who were doing the same thing just two years ago. 

And of course, HR leaders should think carefully before overlooking the employees they already have that might be capable of taking on these AI-focused roles.   

“We’re seeing candidates constantly educating themselves, and not just with boot camps or a college degree,” says Lupe Colangelo, director of alumni engagement and employer partnerships at General Assembly. “They’re continually looking to upskill themselves and that shouldn’t be ignored.” 

Brit Morse
brit.morse@fortune.com 

Around the Table

A round-up of the most important HR headlines.

FAA employees, who were called back to the office due to recent federal mandates, are facing a new issue at their Washington office: lead in the water. Bloomberg

Trump is planning to raise tariffs on steel and aluminum products from Canada to as much as 50%. Washington Post

In the midst of an anti-DEI age, some dedicated founders, such as Kendra Scott, plan to continue their support of social justice missions. Fast Company

Watercooler

Everything you need to know from Fortune.

Too calm. As Trump’s latest tariff policies strike fear in the hearts of business leaders, some prominent retail CEOs are being chill about the whole ordeal. —Phil Wahba

A bleak future. Workers haven’t been this pessimistic about the future in nearly a decade, according to new data. —Irina Ivanova

Pay gaps. Significant compensation disparities between CEOs and employees lead to an increase in whistleblowing, new research finds. —Lily Mae Lazarus

This is the web version of Fortune CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Brit Morse
By Brit MorseLeadership Reporter
LinkedIn icon

Brit Morse is a former Leadership reporter at Fortune, covering workplace trends and the C-suite. She also writes CHRO Daily, Fortune’s flagship newsletter for HR professionals and corporate leaders.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Dario Amodei
NewslettersTerm Sheet
What Anthropic’s too-dangerous-to-release AI model means for its upcoming IPO
By Beatrice NolanApril 10, 2026
14 minutes ago
woman typing on a computer.
NewslettersMPW Daily
The ‘AI gender gap’ narrative is missing the full picture
By Emma HinchliffeApril 9, 2026
15 hours ago
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
NewslettersEye on AI
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
By Sharon GoldmanApril 9, 2026
16 hours ago
Senior executive team together in conference meeting room in contemporary modern office bright sunny daylight sunset dusk talking discussing planning organizing strategy.
NewslettersCFO Daily
The white-collar jobs most exposed to AI, according to Anthropic’s own data
By Sheryl EstradaApril 9, 2026
20 hours ago
Bobby Healy stands in front of a Manna drone with his arms crossed.
NewslettersTerm Sheet
ARK Invest is betting on underdog drone delivery company Manna to beat out Alphabet and Zipline
By Lily Mae LazarusApril 9, 2026
20 hours ago
Why CEO Michelle Gass is thriving at Levi’s after stumbling at Kohl’s
NewslettersCEO Daily
Why CEO Michelle Gass is thriving at Levi’s after stumbling at Kohl’s
By Phil WahbaApril 9, 2026
22 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
21 hours ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
23 hours ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
AI
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
By Fortune EditorsApril 9, 2026
22 hours ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
2 days ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.