• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTesla

As Tesla stock plummets, boardroom insider and Elon Musk supporter Robyn Denholm piles on the pain

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
March 4, 2025, 12:54 PM ET
Tesla chairwoman of the board Robyn Denholm
Tesla’s Robyn Denholm has testified her plum position as chair of the board has gifted her “life-changing wealth.”Alex Ellinghausen—Sydney Morning Herald/Getty Images
  • Tesla board chair Robyn Denholm’s latest sale means she has liquidated roughly $117 million in stock in total over the past three months. All the sales were part of a preapproved trading arrangement known as a 10b5-1 plan that is set in advance, but Denholm dumping hundreds of thousands of shares of Tesla nonetheless comes at a time when the stock has given back almost all its gains since President Trump won the election.

Once again, Tesla board chair Robyn Denholm pocketed millions of dollars from stock sales. This time however it came at a sensitive juncture for the carmaker when confidence in her ability to serve as an independent counterweight to CEO Elon Musk is already shaken.

Recommended Video

The initial euphoria around Musk’s all-in bet on a Trump presidency has melted away with the stock price sinking to nearly half its mid-December peak following a slew of controversies surrounding the entrepreneur. Shareholders are increasingly feeling like they are being punished for the CEO’s exploits outside the company.

Just as the inevitable calls resume for Tesla’s board to rein in their CEO before he inflicts further damage to the brand, the company revealed that Denholm is piling on herself. The low-profile Australian has once again sold nearly 112,400 shares worth $33.7 million, bringing the sum total from three equal tranches to some $117 million over the past 90 days. 

It’s time for the $TSLA board to remove Elon Musk as CEO. While invaluable as an asset (especially considering his infiltration of the executive branch), he’s clearly not dedicating anywhere near the time required for the post. Keep him on the board but find someone else.

— Quinn Nelson (@SnazzyLabs) February 13, 2025

“DOGE should take a look at excessive compensation of Robyn Denholm,” argued Matt Smith, vice president of equity analysis at Indianapolis-based money manager Halter Ferguson Financial.

Shares in Tesla fell 6% on Tuesday, underperforming a broad selloff in equity markets after Trump’s tariffs imposed on Canada and Mexico took effect. That means the stock has given up all its gains since the Wednesday in November when election results pointed to a Republican sweep and are now only marginally higher than prior to the vote.

The declines have frustrated investors. Barstool Sports president Dave Portnoy said he too had joined the crowd of fellow Tesla shareholders turning the tables on Musk by now asking the DOGE cost-cutter-in-chief what five things he’s done for them in the past few days. “Seemingly all he cares about right now is DOGE,” he told Fox News.

Tesla did not respond to a request from Fortune for comment.

Denholm has said being Tesla chair brought her ‘life-changing wealth’

Importantly, Denholm’s latest stock sale occurring at such a sensitive juncture is not directly her fault. The transaction is part of a 10b5-1 trading plan, which allows directors and insiders to set future stock sale orders in advance without suspicion of insider trading because the timing is outside of their control.

The board includes Musk’s business associates, personal friends, and even family, and Denholm and independent directors have developed a reputation for letting Musk run the company as he sees fit with minimal oversight. 

Very happy for the $TSLA board members and family members who sold before this dip.

— Earl (@28delayslater) March 3, 2025

Indeed, Musk even testified in Delaware court that he negotiated his generous 2018 pay package with none other than himself on the other side of the bargaining table. 

The pay plan was subsequently rescinded after Denholm’s board submitted it to a shareholder vote without informing them that Musk designed his own salary. 

Denholm herself admitted holding on to her post granted her “life-changing wealth.” 

On Monday, Tesla shareholders got another taste of what their chairwoman meant by that.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

kande
C-SuiteConsulting
PwC’s global chairman says most leaders have forgotten ‘the basics’ as 56% are still getting ‘nothing’ out of AI adoption
By Diane Brady and Nick LichtenbergJanuary 19, 2026
17 hours ago
Elon Musk, wearing a suit, looks to the side and frowns.
AIElon Musk
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
20 hours ago
Woman packing her stuff as an AI worker types on a computer
SuccessCareers
Microsoft researchers have revealed the 40 jobs most exposed to AI—and even teachers make the list
By Preston ForeJanuary 19, 2026
20 hours ago
ready
CommentaryPinterest
Pinterest CEO: the Napster phase of AI needs to end
By Bill ReadyJanuary 19, 2026
20 hours ago
mohamad ali
CommentaryConsulting
I lead IBM Consulting, here’s how AI-first companies must redesign work for growth
By Mohamad AliJanuary 19, 2026
21 hours ago
ravi
Commentaryinformation technology
Learning and work are converging in an integrated new life template for the AI era 
By Ravi Kumar SJanuary 19, 2026
1 day ago

Most Popular

placeholder alt text
Investing
Stocks sell off globally as traders digest Trump message saying he wants Greenland because ‘your Country decided not to give me the Nobel’ 
By Jim EdwardsJanuary 19, 2026
23 hours ago
placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
20 hours ago
placeholder alt text
Politics
Army readies 1,500 paratroopers specializing in arctic operations for possible deployment to Minnesota if Trump invokes Insurrection Act
By Konstantin Toropin and The Associated PressJanuary 18, 2026
2 days ago
placeholder alt text
Politics
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
20 hours ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
3 days ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
7 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.