• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessGen Z

Gen Z has a different attitude about relationships and marriage than millennials did 20 years ago

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
February 13, 2025, 6:04 AM ET
Gen Z couple embraces at party.
Isolation during the pandemic fueled Gen Z’s romantic idealism and attitudes about dating and marriage. Thomas Barwick / Getty Images
  • Gen Zers are far less likely to have one-night-stands than millennials 20 years ago, and they’re much more open to the idea of marriage. Their romantic idealism took root during the pandemic.

Young people are famous for their messy “situationships,” “sneaky links,” and open-minded attitudes about dating. But they may be taking relationships more seriously than older generations. 

Recommended Video

About 62% of Gen Z said they, and their friends, do not commonly have one-night stands, according to research from the Times, which polled more than 1,000 young people in partnership with YouGov. Only about 23% say they have casually hooked up, which is markedly different from responses the Times got from young millennials in 2004. Back then, about 19% of young people said they don’t have one-night stands, and 78% said they did partake in sex on a first date. 

Defying stereotypes of young people, Gen Zers tend to be a bit more conservative in the bedroom. And in the same vein, they’re taking relationships more seriously. The Times found that 21% of the young generation agrees with the notion that marriage is irrelevant. Compared to 20 years ago, when 39% of millennials said the same thing, there seems to be a growing acceptance toward tying the knot.

There are several factors driving young people today to take relationships more seriously than the generation before them. Most notably, the COVID-19 pandemic forced many Gen Z to be stuck at home, missing out on these critical life experiences and stunting social growth. And in a post–Roe v. Wade world, more are reconsidering their intimate lives and even the concept of sex altogether. When it comes to marriage, Gen Z are thinking about finding soulmates at an earlier age, and are more comfortable with the idea of divorce. 

“We are about self-love and learning about ourselves in whatever way possible,” Charlie Sawyer, a 25-year-old editor at Gen Z media publication Screenshot, told the Times. “We are labeled by society as quite selfish and that’s probably the same with relationships, we don’t always need to be doing things that society deems to be the normal path.”

Gen Z is ditching casual sex and turning to life partnership

Gen Z isn’t only having fewer one-night stands than their millennial counterparts—they’re having less sex altogether. 

About 30% of teens in 2021 said that they had ever had sex, a significant drop from 38% in 2019, according to a survey from the Center for Disease Control and Prevention (CDC). The biggest factor in this plunge was the pandemic—Gen Z experienced lockdown during a critical time of sexual exploration, which stunted social growth needed to make those intimate connections down the line. But this rate was declining far before mandates and masking; three decades ago, more than half of teenagers reported having sex. 

Read more from Fortune

  • This entrepreneurial couple cashed out their 401(k)s and sold a $126 million company—now, they run a U.K. soccer team
  • Trump’s 25% tariffs are backfiring and threatening Gen Z’s trade career aspirations—putting car manufacturing jobs in peril
  • Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin
  • Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit
  • Warren Buffett reveals the unique education strategy he took in school—and eventually paid off with a $170 billion fortune
  •  

    Gen Z’s perspective of marriage has changed, too—and it’s largely thanks to watching the generations before them. These young adults, much like millennials, were raised in environments with high divorce rates. Many likely experienced their parents splitting, which altered their views and willingness to marry. Over the past five decades marriage rates have plunged by about 60%, according to a 2023 study from the Center for Family and Marriage Research. 

    Millennials were cynical about their odds for success in a long-term marriage. But Gen Z has adopted a more idealistic attitude, with many saying they want to find their soulmates—more than 40% are in serious relationships, and 27% are looking for “the one,” according to 2024 findings from Her Campus Media. And overwhelmingly, 93% said they were interested in the idea of marriage.

    There are a few possible explanations: One is that Gen Zers might be more enamored with the idea of love, due to their naivety and social isolation during the pandemic. “It’s possible that their current marriage beliefs are reflective of their young age,” Lauren Napolitano, a psychologist, told Newsweek.

    Another is that traditional ideas of and roles in marriages have changed. Rigid constructs of femininity and masculinity have been turned on their head, and more young people are expecting equal partnership in terms of household duties and breadwinning. By marrying for genuine love and not economic prospect, there’s hope that historical marital troubles will be squashed. 

    “Older generations may have felt drawn to marriage out of necessity or obligated based on societal pressures which also led to high divorce rates, but Gen Z sees things differently,” Stephanie Kaplan Lewis, cofounder and CEO of Her Campus Media, told Newsweek. “For them, there is renewed hope in committing to a partner and having a built-in support system.”

    Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
    About the Author
    Emma Burleigh
    By Emma BurleighReporter, Success

    Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

    See full bioRight Arrow Button Icon

    Latest in Success

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025

    Most Popular

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Rankings
    • 100 Best Companies
    • Fortune 500
    • Global 500
    • Fortune 500 Europe
    • Most Powerful Women
    • Future 50
    • World’s Most Admired Companies
    • See All Rankings
    Sections
    • Finance
    • Leadership
    • Success
    • Tech
    • Asia
    • Europe
    • Environment
    • Fortune Crypto
    • Health
    • Retail
    • Lifestyle
    • Politics
    • Newsletters
    • Magazine
    • Features
    • Commentary
    • Mpw
    • CEO Initiative
    • Conferences
    • Personal Finance
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Fortune Brand Studio
    • Fortune Analytics
    • Fortune Conferences
    • Business Development
    About Us
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • Facebook icon
    • Twitter icon
    • LinkedIn icon
    • Instagram icon
    • Pinterest icon

    Most Popular

    placeholder alt text
    Big Tech
    The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
    By Sydney LakeFebruary 1, 2026
    1 day ago
    placeholder alt text
    Economy
    'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
    By Eleanor PringleJanuary 31, 2026
    3 days ago
    placeholder alt text
    Success
    U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
    By Orianna Rosa RoyleFebruary 1, 2026
    1 day ago
    placeholder alt text
    Future of Work
    Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
    By Marco Quiroz-GutierrezJanuary 31, 2026
    2 days ago
    placeholder alt text
    Energy
    Top energy expert says probability the U.S. will attack Iran soon is 75% as risk of major disruption to oil supply is priced in — 'this one is real'
    By Jason MaFebruary 1, 2026
    1 day ago
    placeholder alt text
    Success
    Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
    By Preston ForeJanuary 31, 2026
    2 days ago

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


    Latest in Success

    Yamini Rangan
    SuccessCareers
    $15 billion tech CEO says she doesn’t know what jobs will look like in 2 years—but she’s still pushing her son into computer science
    By Preston ForeFebruary 2, 2026
    5 hours ago
    Photo of a boss meeting with workers
    Successcompensation
    In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
    By Emma BurleighFebruary 2, 2026
    6 hours ago
    SuccessOlympics
    U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
    By Orianna Rosa RoyleFebruary 1, 2026
    1 day ago
    SuccessCareers
    Despite Airbnb CEO Brian Chesky and Steve Jobs praising micromanagers, a new survey ranks them among the most annoying coworkers
    By Orianna Rosa RoyleFebruary 1, 2026
    1 day ago
    CommentaryLeadership
    How Trump helped Harvard: 5 ‘Crimson’ leadership lessons on standing up to bullies 
    By Jeffrey Sonnenfeld, Steven Tian and Stephen HenriquesFebruary 1, 2026
    1 day ago
    The founder and CEO of $1.25 billion AI identity verification platform Incode, Ricardo Amper
    SuccessGen Z
    CEO of $1.25 billion AI company says he hires Gen Z because they’re ‘less biased’ than older generations—too much knowledge is actually bad, he warns
    By Emma BurleighFebruary 1, 2026
    2 days ago