• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceReal Estate

Listed rents soared more than 200% in parts of LA after the wildfires, despite anti-gouging rules

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
January 26, 2025, 2:55 PM ET
Oceanfront homes destroyed by the Palisades fire on Pacific Coast Highway in Malibu on Saturday.
Oceanfront homes destroyed by the Palisades fire on Pacific Coast Highway in Malibu on Saturday.Myung J. Chun—Los Angeles Times via Getty Images
  • Rental listings before and after the LA wildfires showed steep hikes in some parts of LA County, as the loss of thousands of homes sent people scrambling for alternate housing in the area.

Listed rental prices more than tripled in parts of Los Angeles after wildfires destroyed thousands of homes, despite anti-gouging rules.

Recommended Video

A Washington Post analysis of listings data from property analytics service RentCast found that LA County rents overall jumped 20% two weeks after the disaster compared to two weeks before.

But individual neighborhoods and cities in the sprawling county saw steeper hikes. For example, rent for a single-family home in the city of Glendora, which is about a half hour away from fire-ravaged Altadena, soared 150% to a median monthly rate of $4,974.

In Beverly Hills, rent for a townhouse surged 142% to $15,000, and rent for a single-family home in Encino, an LA neighborhood on the other side of the hills from Pacific Palisades, jumped 141% to $12,025.

But drilling down to individual ZIP codes revealed even bigger increases. Sherman Oaks, which is next to Encino in LA’s San Fernando Valley, saw rent shoot up 266%, according to the Post. Rent in nearby Valley Village leapt 198%, and one ZIP code in the city of Glendale saw a 206% markup.

California currently prohibits price hikes of that magnitude. After the fires, Gov. Gavin Newsom signed an executive order that made it illegal to increase the cost of hotels, housing, gas and other goods by more than 10%. 

The state’s attorney general has warned against price gouging and has already charged a real estate agent for allegedly trying to increase rent by 38% on a couple who lost their home in the Eaton fire.

While platforms like Airbnb offered free housing to evacuees, the higher incomes of many people affected by the disaster made attempts to charge exorbitant amounts especially enticing.

In the days after the wildfires, one woman who fled Pacific Palisades told AFP that she put in an application for a house that was listed at $17,000 a month, but was then told to pay $30,000, or else she wouldn’t get it.

Still, after the loss of thousands of homes, LA’s housing market is even tighter than it was before the fires, and building new supply will take years.

Newsom and LA Mayor Karen Bass have announced they are easing regulations to encourage faster construction, but some insurance payouts will fall short of replacement costs.

Meanwhile, President Donald Trump, House Speaker Mike Johnson and other Republicans in Congress have suggested that federal disaster aid for Southern California may come with strings attached, potentially delaying reconstruction.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

EconomyTariffs and trade
NATO vs. ‘TACO’ trade: Dow futures tumble 400 points on Trump’s latest tariffs while Wall Street hopes for de-escalation at Davos
By Jason MaJanuary 19, 2026
9 hours ago
Photo: President Trump
PoliticsTariffs
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
17 hours ago
Elon Musk, wearing a suit, looks to the side and frowns.
AIElon Musk
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
17 hours ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Jan. 19, 2026: Earn up to 5.00% APY
By Glen Luke FlanaganJanuary 19, 2026
20 hours ago
Personal FinanceBanks
Best CD rates today, Jan. 19, 2026: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganJanuary 19, 2026
20 hours ago
President Donald Trump
EconomyGreenland
America’s ‘Achilles Heel’ of national debt is exposed by Trump’s Greenland tariff threat, warns Deutsche Bank
By Eleanor PringleJanuary 19, 2026
20 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Investing
Stocks sell off globally as traders digest Trump message saying he wants Greenland because ‘your Country decided not to give me the Nobel’ 
By Jim EdwardsJanuary 19, 2026
20 hours ago
placeholder alt text
Politics
Army readies 1,500 paratroopers specializing in arctic operations for possible deployment to Minnesota if Trump invokes Insurrection Act
By Konstantin Toropin and The Associated PressJanuary 18, 2026
2 days ago
placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
17 hours ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
3 days ago
placeholder alt text
Politics
The U.S. Supreme Court could throw a wrench into Trump’s plan to take Greenland as soon as Tuesday
By Jim EdwardsJanuary 19, 2026
17 hours ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
7 days ago