• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

3

Current price of oil as of June 18, 2026

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

3

Current price of oil as of June 18, 2026
FinanceHousing

LA wildfire evacuees face ‘obscene’ price gouging as landlord lists house for $17,000 a month then demands $30,000

By
AFP
AFP
Down Arrow Button Icon
By
AFP
AFP
Down Arrow Button Icon
January 12, 2025, 12:26 PM ET
Evacuees from the Palisades fire at Westwood Recreation Center in Los Angeles on Wednesday.
Evacuees from the Palisades fire at Westwood Recreation Center in Los Angeles on Wednesday.Agustin Paullier—AFP via Getty Images
Add Fortune on Google for similar content.

Days after an inferno razed Pacific Palisades, Maya Lieberman is desperate to find somewhere to live. But unscrupulous landlords who are jacking up prices are making it hard.

Recommended Video

“The price gouging is going haywire, it’s obscene,” the 50-year-old stylist told AFP.

“I can’t find anywhere for us to go.”

Huge fires that have torn through Los Angeles since Tuesday have leveled whole neighborhoods, turning swaths of the city to ash.

More than 150,000 people have been ordered to leave their homes as authorities try to keep down a death toll that has already reached 16.

One blaze devastated Pacific Palisades, an upmarket enclave that was home to celebrities like Billy Crystal and Kate Beckinsale, which — until this week — was some of the most desirable real estate in the United States.

With the area now under a compulsory evacuation order, even those whose homes survived the inferno need to go elsewhere for the foreseeable future.

The higher-than-average incomes of people forced to leave homes there appear to have tempted opportunists, who see a chance to make money from others’ misery.

“We put in an application at a house… that was listed at $17,000 a month, and they told us if we didn’t pay $30,000, we weren’t going to get it,” Lieberman said.

“They told me they have people ready to offer more and pay cash. It’s absolutely insane.”

Illegal

Similar stories of apparent price gouging abound.

“I have friends who booked a hotel outside Los Angeles, and when they arrived there, they were asked for a higher price,” said TV producer Alex Smith, who has been forced to leave his home.

The sharp practice has drawn the ire of California Attorney General Rob Bonta, who warned Saturday there are laws against it.

“Price gouging is illegal. We will not stand for it. We will hold you accountable. We will prosecute,” he told reporters, adding that those found guilty could land themselves a year in jail.

Once a state of emergency is declared — as it has been for the out-of-control fires — vendors cannot increase their prices by more than 10 percent.

That applies to small businesses as well as to mega-companies whose automated tools use supply and demand to set the cost of everything from hotel stays to concert tickets.

“If those algorithms lead to prices higher after the declaration of emergency than before, by more than 10 percent, you’re violating the law,” Bonta said.

“You need to figure out how to adjust your prices consistent with the law. And if that means departing from your algorithm, depart from your algorithm.”

The protections had been due to expire after 30 to 180 days — but on Sunday, California Governor Gavin Newsom signed an executive order extending them until Jaunary 7, 2026.

But for Brian, a retiree who has been sleeping in his car since the evacuation order was raised, the rules protecting against price gouging are almost beside the point.

The 69-year-old, who did not want to give his full name, had been living in a rent-controlled studio apartment in Pacific Palisades for two decades.

That has now gone, and along with it the guarantee that his rent cannot rise.

His pension, he fears, will not stretch far in a city where rents have doubled in the last 10 years — a problem likely to be exacerbated by the sudden rush of people needing somewhere new to live.

“I’m back on the market with tens of thousands of people,” he said.

“That doesn’t bode well.”

About the Author
By AFP
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Jalen Brunson
Arts & EntertainmentSports
The Knicks’ playoff run that ended in a championship and parade is worth at least $380 million to New York City
By Catherina GioinoJune 18, 2026
7 hours ago
Singapore punches above its weight on the Southeast Asia 500, capturing a third of total revenue
AsiaSoutheast Asia 500
Singapore punches above its weight on the Southeast Asia 500, capturing a third of total revenue
By Angelica AngJune 18, 2026
7 hours ago
Comprehensive Car Insurance: What It Covers and When It Pays Off
Personal FinanceInsurance
Comprehensive Car Insurance: What It Covers and When It Pays Off
By Joseph HostetlerJune 18, 2026
8 hours ago
‘Iran just basically put its wish list into this’: The Trump-Iran agreement gives Iran a free pass on nuclear treaty violations pending final deal
Middle EastDonald Trump
‘Iran just basically put its wish list into this’: The Trump-Iran agreement gives Iran a free pass on nuclear treaty violations pending final deal
By Mia OsmonbekovJune 18, 2026
9 hours ago
Sanders stands at a podium with a poster that reads "fight oligarchy"
PoliticsBernie Sanders
‘Make AI work for ordinary people’: Bernie Sanders wants to pay you $1,000 every year from a government stake in AI companies 
By Jacqueline MunisJune 18, 2026
10 hours ago
Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsJune 18, 2026
10 hours ago

Most Popular

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
By Orianna Rosa RoyleJune 18, 2026
21 hours ago
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
1 day ago
Current price of oil as of June 18, 2026
Personal Finance
Current price of oil as of June 18, 2026
By Joseph HostetlerJune 18, 2026
15 hours ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
3 days ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
2 days ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.