• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersData Sheet

Sony buys 10% of ‘Elden Ring’ owner Kadokawa

Andrew Nusca
By
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Down Arrow Button Icon
December 20, 2024, 6:47 AM ET
Promotional artwork for the 2022 FromSoftware video game "Elden Ring."

Good morning. Did you know that 38% of webpages that were accessible in 2013 are no longer accessible today?

Recommended Video

That statistic comes courtesy of Pew, which analyzed our so-called link rot situation earlier this year. One in five pages was inaccessible just two years later, according to its findings.

Sobering stuff, and not just because I’m in the publishing business. In a world where data is (again) the new oil, that should be concerning to anyone training AI models on the open web. —Andrew Nusca

P.S. Fortune colleague Jason Del Rey has published a fantastic new profile about Matt Garman, the CEO of Amazon’s cloud computing business. Give it a read.

Want to send thoughts or suggestions to Data Sheet? Drop a line here.

Sony buys 10% of ‘Elden Ring’ owner Kadokawa

Promotional artwork for the 2022 FromSoftware video game "Elden Ring."
Promotional artwork for the 2022 FromSoftware video game "Elden Ring."

Japan’s Sony said yesterday that it had paid about $320 million for a 10% stake in Kadokawa, the company behind the bestselling video game Elden Ring.

Kadokawa does quite a bit more than just games; the Japanese company is known for its anime, manga, and other publishing endeavors. 

But its ownership of Tokyo’s FromSoftware, the creator of the George R.R. Martin-connected fantasy game Elden Ring, is considered its most coveted asset. The title has sold more than 28 million units since its debut almost three years ago; 12 million of those were sold in the first two weeks.

The deal makes Sony the largest shareholder in Kadokawa. The electronics giant has held a stake in the smaller company since 2021.

In a joint statement, the companies said the arrangement would lead to joint investments, joint promotions, and “mixes of both companies’ IP.” Kadokawa fans can expect to see the company’s intellectual property make its way to live-action films and television dramas and other conglomerate-spanning projects.

Apple: Meta interoperability requests could harm user privacy

Apple and Meta have gone to war in the EU.

Thanks to the EU’s new pro-competition Digital Markets Act, Apple is going to have to open up a lot of iOS functionality. The European Commission launched a consultation yesterday, laying out each function that may need to be exposed to third-party developers, from AirDrop to iOS notifications.

Apple responded by publishing a paper about how dangerous interoperability supposedly is, and accusing Meta of requesting access to iOS functions “in a way that raises concerns about the privacy and security of users.”

Meta’s response? “Here’s what Apple is actually saying: they don’t believe in interoperability. In fact, every time Apple is called out for anticompetitive behavior, they defend themselves on privacy grounds that have no basis in reality.”

The consultation closes on Jan. 9th and Apple would have to implement the changes by the end of 2025. —David Meyer

Google reveals its own reasoning AI model

Google on Thursday released its own version of an AI reasoning model that pits it against OpenAI’s o1, released in September.

Called Gemini 2.0 Flash Thinking—just rolls off the tongue, doesn’t it?—the experimental model promises to apply “deeper thinking" to queries posed to it. 

It shows “promising results when we increase inference time computation,” said Jeff Dean, the chief scientist for Google DeepMind and Google Research.

Reasoning models are different from other AI models because they incorporate feedback loops that allow them to “continuously learn” to arrive at a better answer. 

That AI “thinking” uses extra computing power and requires more time, but may offer a better pathway to solve particularly complex problems. (Think: complex logical puzzles, multi-step problem-solving situations, and anything that requires one to draw inferences, rather than only recognize patterns.) Though it isn’t without its flaws.

Gemini 2.0 Flash Thinking is available now through the Gemini API in Google AI Studio and Vertex AI.

YouTube plans crackdown on ‘egregious clickbait’

In other Alphabet news, YouTube said this week that it would strengthen its efforts to address “egregious clickbait” from creators who use deception to stoke engagement and ultimately ad revenue.

Starting in India—the company’s largest market by far; with an estimated 46 million users, it’s double the size of the U.S. market—YouTube will increase enforcement against “videos where the title or thumbnail promises viewers something that the video doesn't deliver,” most commonly found in news clips.

“This can leave viewers feeling tricked, frustrated, or even misled—particularly in moments when they come to YouTube in search for important or timely information,” the company says. 

YouTube says it will first remove content without “issuing a strike;” that will change over time as creators get used to the new standard.

Users have been complaining about YouTube’s clickbait content for years as the company has tweaked its product; perhaps the problem has now grown to the point where it’s beginning to affect engagement—a perpetual concern for the world’s second-largest social media platform.

More data

—Next year’s job interview question of choice: “Tell me how you used AI.”

—Apple reportedly in talks with Tencent, Bytedance for AI features in China.

—Oura valued at $5.2 billion. The ringmaker’s latest fundraise is among the largest for a non-AI Euro tech company.

—Hackers stole $2.2 billion in crypto this year, up from $1.8 billion.

—Congress allocates $3 billion to remove Chinese telecom gear from U.S. phone networks.

—Netflix places a huge bet on Squid Game. Prepare for real-life “Experiences.”

Endstop triggered

A two-panel meme of a calm then surprised Joey from the TV show "Friends" with the captions, "Move fast and break things" and "Rapid growth in 'Silicon Valley of India' leads to crumbling infrastructure"

This is the web version of Fortune Tech, a daily newsletter breaking down the biggest players and stories shaping the future. Sign up to get it delivered free to your inbox.
About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm and author of Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
1 day ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
1 day ago
placeholder alt text
Success
Bad luck, six-figure earners: Elon Musk warns that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, December 15, 2025
By Joseph HostetlerDecember 15, 2025
1 day ago
placeholder alt text
North America
Ford writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
20 hours ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
1 day ago

Latest in Newsletters

NewslettersMPW Daily
Meet the top female execs who are poised to take over the Fortune 500
By Emma HinchliffeDecember 16, 2025
1 hour ago
Executive leading project meeting in office conference room
NewslettersCFO Daily
AI megadeals, IPO green shoots, and a middle-market squeeze: The new M&A reality for CFOs
By Sheryl EstradaDecember 16, 2025
5 hours ago
C-SuiteNext to Lead
What the 25 most powerful rising executives reveal about tomorrow’s CEO playbook
By Ruth UmohDecember 16, 2025
5 hours ago
NewslettersTerm Sheet
Valerie Health raises $30 million Series A to scale “AI front offices” for physicians
By Allie GarfinkleDecember 16, 2025
6 hours ago
NewslettersCEO Daily
Technological shifts are breeding a new type of CEO: Meet 25 rising execs inside the Fortune 500
By Diane BradyDecember 16, 2025
7 hours ago
A Ford F-150 Lightning on sale at a Chicago dealership on December 15, 2025. (Photo: Scott Olson/Getty Images)
NewslettersFortune Tech
Ford takes a $19.5 billion hit as EV demand drops
By Andrew NuscaDecember 16, 2025
7 hours ago