• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

What Black Friday says about the American consumer

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
November 29, 2024, 5:24 AM ET
Shoppers look at clothing on display at Target.
Black Friday signs at a Target store ahead of Black Friday last year in Smyrna, Georgia.Elijah Nouvelage/Bloomberg—Getty Images

Good morning.

Recommended Video

Happy Black Friday, a now-global festival of discounts marking the first shopping day of the Christmas season. Following the “busiest Thanksgiving ever,” Americans are expected to spend record amounts on Black Friday and Cyber Monday this year, according to Deloitte (which also sponsors this newsletter). For the first time, online retailers have displaced brick-and-mortar stores as the preferred way to shop.

Job-market optimism has pushed up consumer confidence and talk of a trade war may be prompting people to also bring forward purchases they might otherwise have delayed. A record 183.4 million people are planning to shop in-store and online from Thanksgiving through Cyber Monday, according to the National Retail Federation and Prosper Insights & Analytics. Don’t forget Travel Deal Tuesday!

And yet U.S. household debt has also hit highs of almost $18 trillion, according to the New York Fed, with consumers’ savings trending down as credit card delinquencies go up. Target CEO Brian Cornell talked about customers’ renewed focus on value when we recently met at the Fortune Global Forum. After all, who doesn’t like a great deal?

My colleagues at Fortune Recommends have been tirelessly screening out the best Black Friday deals. Keep an eye on demographic trends as those wealthy baby boomers gravitate to travel experiences and wellness products while their kids are more inclined to go thrifting. Enjoy the holiday.

More news below. 

Diane Brady
diane.brady@fortune.com
Follow on LinkedIn

TOP NEWS

Russia takes desperate stand to save ruble
Russia’s central bank halted all foreign currency purchases for the remainder of the year, while actively selling Chinese yuan, in hopes of propping up the ruble. The ruble—currently worth a fraction of a penny—hit lows not seen since the start of the Ukraine war. Fortune

Trump and Zuckerberg break bread
Just a few short months ago, Donald Trump was threatening to send Meta CEO Mark Zuckerberg to prison “for life” if he interfered in the election—but on Thanksgiving eve the  President-elect and the Big Tech entrepreneur enjoyed dinner at Mar-a-Lago. Fortune

German layoffs hit 60,000—and it’s set to get worse
German companies in the Fortune 500 Europe have announced over 60,000 layoffs this year—but yet to feature in the layoff data is Germany’s largest company and perhaps its most imperiled: Volkswagen. Fortune

AROUND THE WATERCOOLER

Gen Z men could ditch real women for AI, warns Ex-Google CEO Eric Schmidt after a tragic suicide involving a chatbot by Christiaan Hetzner

With Trump’s return to the White House, innovation is the only way forward for Europe by Alex Wood Morton

Nearly half of master’s degree programs leave students financially worse off—and just one subject results in a starting salary over $100k by Orianna Rosa Royle

Keira Knightley, who got an agent at 6, says her daughters will focus on academics, not acting: ‘You need those pieces of paper saying you’re smart’ by Eleanor Pringle

Ikea profits down nearly 50% as fears of Trump tariff threats spook the Swedish retailer by Prarthana Prakash

Sanofi’s chief digital officer says remote work means employees lose the ‘serendipity’ needed to innovate by Ryan Hogg

This edition of CEO Daily was curated by Ian Mount.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
LinkedIn icon

Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

She learned accounting before she was a teenager. Now she’s bringing Wall Street to the blockchain
NewslettersMPW Daily
She learned accounting before she was a teenager. Now she’s bringing Wall Street to the blockchain
By Sheryl EstradaApril 17, 2026
16 hours ago
Meet the crypto guru to the Fortune 500
NewslettersCFO Daily
Meet the crypto guru to the Fortune 500
By Sheryl EstradaApril 17, 2026
18 hours ago
The startup Blackstone just backed to turn any exec’s data question into instant answers
NewslettersTerm Sheet
The startup Blackstone just backed to turn any exec’s data question into instant answers
By Allie GarfinkleApril 17, 2026
21 hours ago
The first wave of bank earnings shows why ‘resilience’ is Wall Street’s favorite word
NewslettersCEO Daily
The first wave of bank earnings shows why ‘resilience’ is Wall Street’s favorite word
By Diane BradyApril 17, 2026
21 hours ago
Netflix cofounder and chairman Reed Hastings on July 10, 2025 in Sun Valley, Idaho. (Photo: Kevin Dietsch/Getty Images)
NewslettersFortune Tech
End of an era: Reed Hastings steps down from Netflix
By Andrew NuscaApril 17, 2026
22 hours ago
An AI protest
NewslettersEye on AI
Anti-AI sentiment is on the rise—and it’s starting to turn violent
By Beatrice NolanApril 16, 2026
2 days ago

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
21 hours ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
3 days ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
2 days ago
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
Real Estate
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
By Nick LichtenbergApril 17, 2026
22 hours ago
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
Energy
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.