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TechNvidia

Nvidia’s Jensen Huang pledges to ‘comply fully’ with Trump trade policies as uncertainty looms over chip industry

By
Greg McKenna
Greg McKenna
News Fellow
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By
Greg McKenna
Greg McKenna
News Fellow
Down Arrow Button Icon
November 20, 2024, 6:45 PM ET
Nvidia CEO Jensen Huang
Jensen Huang, founder and CEO of Nvidia, attends the Nvidia AI Summit Japan, in Tokyo, Nov. 13, 2024. Akio Kon—Bloomberg/Getty Images

Most analysts on Nvidia’s earnings call focused their questions on the rollout of the AI chip leader’s next-generation Blackwell platform, as well as topics like the company’s margins and supply chain. But there are massive Donald Trump–size questions hanging over the semiconductor industry, and CEO Jensen Huang did field one inquiry about what the President-elect’s return to the Oval Office could mean for the business.

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Trump’s calls for worldwide tariffs would presumably affect Nvidia. Despite his general tough-on-China rhetoric, previous comments casting doubt on America’s commitment to help Taiwan defend itself against a potential Chinese invasion have weighed on chip stocks. Taiwan is the home of Nvidia’s preeminent supplier, TSMC.

“The unpredictability of the president-elect is now an overhang on basically all of tech,” said Ted Mortonson, a managing director and tech desk sector strategist at Baird.

Whatever a second Trump administration decides to do, Huang said, Nvidia will be on board.

“That’s our highest mandate,” he said. “We will comply fully with any regulation that comes along.”

Nvidia, as well as other chipmakers, has struggled to make chips for the Chinese market to meet export controls from the Biden administration, which is also reportedly weighing additional measures on sales to wealthy nations in the Persian Gulf.

Sales to China, once making up a quarter of the company’s revenue, accounted for just 12% of business last quarter, per Bloomberg. Angelo Zino of CFRA Research said there’s a possibility a more transactional approach from the Trump administration regarding China, compared with the current’s administration blanket bans, could potentially benefit the world’s largest company.

China, he said in a recent note, is currently a generation or two behind when it comes to AI chip development.

“According to our Washington Analysis team, Trump may be willing to offer more advanced AI chips to other nations, even China, if the price is right while maintaining a certain technology lead,” he wrote.

Still, Trump’s proposed universal tariff could pose challenges, given that 57% of Nvidia’s business is done abroad, according to Bloomberg. Nvidia CFO Colette Kress touted momentum in demand for so-called sovereign AI, or nations investing in their own gen AI infrastructure, saying deployment of GPUs in India has grown 10-fold.

CFRA believes sovereign AI could account for $11 billion to $12 billion in revenue this year. Nonetheless, no matter who’s in the White House, Nvidia’s importance to the U.S. as a national security asset looms large.

“There is a worry that now this is a national defense company,” Mortonson said.

Amid many unknowns, it’s obvious Huang and his company must navigate much more than meeting ravenous demand.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
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By Greg McKennaNews Fellow
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Greg McKenna is a news fellow at Fortune.

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