• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessStarbucks

Starbucks says workers risk ‘separation’ if they don’t go into the office at least three days a week while its CEO commutes in via company jet

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
October 30, 2024, 4:46 AM ET
Starbucks corporate workers and CEO Brian Niccol have a different set of rules.
Starbucks corporate workers and CEO Brian Niccol have a different set of rules.Robin Marchant—Stringer/Getty Images

Starbucks isn’t lukewarm on a return to the office, at least when it comes to its workers. As always, CEOs tend to be privy to a different lifestyle. A company memo seen by Bloomberg indicated as much, as Starbucks outlined a “standardized process” to ensure employees are heading to hybrid guidelines. Otherwise, corporate employees might risk getting fired.

Recommended Video

The coffee corporation is set to start said process in January. The ramifications of not following the hybrid policy are “up to, and including, separation,” Bloomberg said of the email.

“The expectations for our hybrid partners has not changed,” a Starbucks spokesperson wrote to Fortune. “We are continuing to support our leaders as they hold their teams accountable to our existing hybrid work policy. We’ve made updates to our workspaces to make sure they work for the teams who use them.”

Early last January, Starbucks announced that support-staff employees would have to work in-person at least three days a week. That was an increase from previous expectations to be in the office once a week. In March, some corporate employees signed a petition that called out the RTO mandate as well as the company’s handling of the union negotiations. 

Starbuck’s newly minted executive, CEO Brian Niccol, has a different set of guidelines. His arrangement made some waves, as it was announced that Niccol was allowed to live in California and commute to the headquarters in Seattle. And the company is willing to roll out the red carpet, as Niccol was allowed to use a corporate jet when heading in.  

Even so, Niccol praised the value of working in person. He celebrated the “power in having everybody together” when first addressing staff, according to Bloomberg. Not truly bringing down the iron hammer yet, Niccol said “this is not a game of tracking. This is a game of winning.”

Starbucks added that Niccol will also be where he needs to be to ensure success—that includes stores, the headquarters, and other locations. 

Abstaining from telling employees when to come in the office, he added that his “point of view is we should be together as much as possible. You need to figure out where you need to be to get your job done, then do that,” he concluded. “We’re all adults here.”

Join us for a virtual Fortune 500 Europe C-suite conversation, in partnership with Syndio, on mastering workforce decisions and pay transparency in the age of AI. Built for global and regional HR leaders, this session, moderated by Fortune editor Francesca Cassidy, will take place Wednesday, March 25, at 2:30 p.m. GMT (10:30 a.m. EDT) and feature senior HR leaders from Hilton and Syndio. Together we'll explore how CHROs are using AI to drive smarter pay decisions, manage regulatory risk, and strengthen workforce trust. Register now.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

suburbs
Real EstateGen Z
Gen Z can’t afford a house. Some parents are choosing to fund their down payments over their college funds
By Jake AngeloMarch 20, 2026
5 hours ago
Stressed out job seeker on laptop
Successjob hunting
Job seekers aren’t imagining things: the number of candidates ghosted by employers just reached a three-year high thanks to AI
By Emma BurleighMarch 20, 2026
8 hours ago
SuccessCareers
AI boom is fueling demand for skilled trades—and demand for technicians, HVAC workers, and electricians is soaring, with six-figure salaries to match
By Preston ForeMarch 20, 2026
8 hours ago
placek
Commentarybranding
Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands
By David PlacekMarch 20, 2026
13 hours ago
fabio
CommentaryLoneliness
Why my $150 million startup thinks it can solve the $406 billion loneliness problem
By Fabio BinMarch 20, 2026
15 hours ago
Courtesy of Samyr Lainé
SuccessMark Zuckerberg
Meet Mark Zuckerberg’s college roommate. He’s an Olympian-turned-VC exec who now invests in your favorite celebrity businesses
By Jacqueline MunisMarch 20, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.