• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessStarbucks

Starbucks says workers risk ‘separation’ if they don’t go into the office at least three days a week while its CEO commutes in via company jet

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
October 30, 2024, 4:46 AM ET
Starbucks corporate workers and CEO Brian Niccol have a different set of rules.
Starbucks corporate workers and CEO Brian Niccol have a different set of rules.Robin Marchant—Stringer/Getty Images

Starbucks isn’t lukewarm on a return to the office, at least when it comes to its workers. As always, CEOs tend to be privy to a different lifestyle. A company memo seen by Bloomberg indicated as much, as Starbucks outlined a “standardized process” to ensure employees are heading to hybrid guidelines. Otherwise, corporate employees might risk getting fired.

Recommended Video

The coffee corporation is set to start said process in January. The ramifications of not following the hybrid policy are “up to, and including, separation,” Bloomberg said of the email.

“The expectations for our hybrid partners has not changed,” a Starbucks spokesperson wrote to Fortune. “We are continuing to support our leaders as they hold their teams accountable to our existing hybrid work policy. We’ve made updates to our workspaces to make sure they work for the teams who use them.”

Early last January, Starbucks announced that support-staff employees would have to work in-person at least three days a week. That was an increase from previous expectations to be in the office once a week. In March, some corporate employees signed a petition that called out the RTO mandate as well as the company’s handling of the union negotiations. 

Starbuck’s newly minted executive, CEO Brian Niccol, has a different set of guidelines. His arrangement made some waves, as it was announced that Niccol was allowed to live in California and commute to the headquarters in Seattle. And the company is willing to roll out the red carpet, as Niccol was allowed to use a corporate jet when heading in.  

Even so, Niccol praised the value of working in person. He celebrated the “power in having everybody together” when first addressing staff, according to Bloomberg. Not truly bringing down the iron hammer yet, Niccol said “this is not a game of tracking. This is a game of winning.”

Starbucks added that Niccol will also be where he needs to be to ensure success—that includes stores, the headquarters, and other locations. 

Abstaining from telling employees when to come in the office, he added that his “point of view is we should be together as much as possible. You need to figure out where you need to be to get your job done, then do that,” he concluded. “We’re all adults here.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Jeffrey Sprecher, President and Founder, CEO of Intercontinental Exchange
SuccessBillionaires
Meet the self-made billionaire who bought a nearly bankrupt company off Warren Buffett for $1,000 and turned it into a $98 billion giant
By Emma BurleighJanuary 16, 2026
5 hours ago
Kevin O'Leary
SuccessThe Interview Playbook
Shark Tank’s Kevin O’Leary warns job seekers he’ll throw your resume ‘straight in the garbage’ if you have bad WiFi
By Preston ForeJanuary 16, 2026
6 hours ago
SuccessCareer Advice
Jensen Huang tells Stanford students their high expectations may make it hard for them to succeed: ‘I wish upon you ample doses of pain and suffering’
By Orianna Rosa RoyleJanuary 16, 2026
6 hours ago
Sophia Kianni and Phoebe Gates attend the alice + olivia By Stacey Bendet Pride Event With Performance By Paris Hilton on June 13, 2024 in New York City. (Photo by Dimitrios Kambouris/Getty Images for alice + olivia)
SuccessWomen
Melinda French Gates told her daughter Phoebe to ‘get up or get out the game’ when investors kept asking about her plans to have kids
By Eleanor PringleJanuary 16, 2026
6 hours ago
North AmericaFootball
Miami-Indiana championship game has fans paying $30,000 a seat
By Anna J. Kaiser, Michael Smith and BloombergJanuary 16, 2026
6 hours ago
Gen Z
InvestingSocial Media
Gen Z’s pursuit of the #RichTok lifestyle sends them to social media for investing advice
By Jacqueline MunisJanuary 16, 2026
9 hours ago

Most Popular

placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
2 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
2 days ago
placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
1 day ago
placeholder alt text
Politics
One year after Bill Gates surprised with the choice to close his foundation by 2045, he's cutting staff jobs
By Stephanie Beasley and The Associated PressJanuary 14, 2026
2 days ago
placeholder alt text
Economy
California's wealth tax doesn't fix the real problem: Cash-poor billionaires who borrow money, tax-free, to live on
By Nick LichtenbergJanuary 14, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.