• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMarc Benioff

Salesforce CEO Marc Benioff blasts rival Microsoft’s ‘disappointing’ Copilot: ‘It just doesn’t work’

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
October 17, 2024, 2:03 PM ET
Marc Benioff, CEO of Salesforce
Marc Benioff, CEO of SalesforceDavid Paul Morris—Bloomberg/Getty Images

Salesforce CEO Marc Benioff is no fan of Microsoft’s AI tool, Copilot, and he’s not staying quiet about it.  

Recommended Video

While Microsoft CEO Satya Nadella last year compared the significance of Copilot’s launch to that of historic technologies like the PC and the internet, Benioff said in an X post Thursday that Copilot is not worth the hype (to put it lightly). 

“When you look at how Copilot has been delivered to customers, it’s disappointing. It just doesn’t work, and it doesn’t deliver any level of accuracy,” he wrote.

Benioff also called Copilot “Clippy 2.0” and implied it would be as much of a failure as Microsoft’s retired paper-clip assistant meant to help users craft Word documents and save documents among other things.

“I have yet to find anyone who’s had a transformational experience with Microsoft Copilot or the pursuit of training and retraining custom LLMs,” he wrote.

Copilot was released by Microsoft last year to help users be more productive by assisting in the creation of PowerPoints, Excel documents, and more using artificial intelligence.

When you look at how Copilot has been delivered to customers, it’s disappointing. It just doesn’t work, and it doesn’t deliver any level of accuracy. Gartner says it’s spilling data everywhere, and customers are left cleaning up the mess. To add insult to injury, customers are…

— Marc Benioff (@Benioff) October 17, 2024

Benioff’s comments were the latest attack in what has become a monthslong feud with Microsoft and its AI product. Benioff also compared Copilot to Clippy in an interview with Bloomberg during the company’s annual Dreamforce event. And in August, during the company’s second-quarter earnings call, Benioff said, “Microsoft has disappointed so many customers with AI.”

In his most recent tirade against Microsoft’s AI, Benioff linked to an article covering his comments during a podcast interview in which he expanded on his Copilot criticism. In the interview, Benioff cited a report from research firm Gartner that found that only 6% of the 132 IT leaders it surveyed had completed a pilot project with Copilot and were moving to wide-scale adoption of the product in their organizations, Business Insider reported.

Microsoft did not immediately respond to Fortune’s request for comment. 

In the interview, Benioff also hyped up Salesforce’s new AI product, Agentforce, which it released in September. The suite of AI tools—”what AI was meant to be,” in Benioff’s words—helps companies analyze data and make decisions in service, sales, marketing, and commerce. Agentforce is already being piloted by companies such as OpenTable and the Wyndham hotel chain.

Microsoft’s corporate vice president of AI at work, Jared Spataro, told Yahoo Finance that its number of 10,000-seat subscriptions had doubled, and among its customers were large companies like Disney, Dow, and Novartis. 

But as for Copilot’s future success, Benioff isn’t holding his breath. 

“I don’t think Copilot will be around. I don’t think customers will use it, and I think that we will see the transformation of enterprises with agents, and Agentforce will be the No. 1 supplier,” he said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A smartphone displaying the Google Gemini logo.
AIEye on AI
As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns
By Jeremy KahnJanuary 13, 2026
1 day ago
AIChatbots
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
1 day ago
AIGoldman Sachs Group
‘Humans could go the way of horses’: Goldman calculated how bad the AI ‘job apocalypse’ will be—and its analysts were pleasantly surprised
By Jim EdwardsJanuary 13, 2026
1 day ago
Mark Zuckerberg
Future of WorkMeta
Meta is changing its performance review to reward output over effort, taking a page from Amazon and X
By Jake AngeloJanuary 13, 2026
1 day ago
Warren Buffett on the phone
SuccessProductivity
Gen X CEO uses AI versions of Steve Jobs and Warren Buffett as a ‘fantasy board of directors’ to help him prepare for meetings and performance reviews
By Preston ForeJanuary 13, 2026
1 day ago
Mercor Founders - Adarsh Hiremath, Brendan Foody
AIskills
Chief people officers—and Jamie Dimon—say AI can’t learn ‘human skills.’ The world’s youngest self-made billionaires want to prove them wrong
By Jake AngeloJanuary 13, 2026
1 day ago

Most Popular

placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
1 day ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago
placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
10 hours ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
1 day ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
1 day ago
placeholder alt text
Economy
Americans making more than $100,000 are quickly losing faith in the economy—and it's a red flag for the white-collar job market
By Tristan BoveJanuary 12, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.