• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successwork-life balance

Wall Street titan admits she allocates 30% of her time to her kids because ‘work-life balance is a lie’

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
October 8, 2024, 6:32 AM ET
Photo of Thasunda Brown Duckett
“Work-life balance is a lie because I was trying to reconcile it, and the math wasn’t mathing,” says Thasunda Brown Duckett, president and CEO of TIAA.Jeenah Moon—Bloomberg via Getty Images

“Work-life balance is a lie,” according to Thasunda Brown Duckett, president and CEO of the Fortune 500 financial services company TIAA, and she thinks she’s a better mom for giving up trying to give her children 100% of her time.

The Wall Street titan recalled the light bulb moment came after breaking down in tears when another long day at work meant missing out on seeing her children that evening.

“I called my husband and I was like, when I get up in the morning, I don’t see my kids,” Duckett told LinkedIn News. “When I get home, I don’t see my kids.”

Her husband, who’s an engineer, Marine, and a stay-at-home dad, advised her to simply quit her job. Instead, she said she quit striving to do and be everything, all of the time.

“Here’s what I learned: Work-life balance is a lie because I was trying to reconcile it, and the math wasn’t mathing,” Duckett explained.

“The truth is I only have 100% of me, not 110%. Understanding that I am not 100% allocated to being a mom, they only get 30%, allows me to be more intentional…So my children don’t get 100% of all of me. But within that allocation, they get 100%.” 

Fortune has reached out to Duckett for comment. 

Work-life balance as a diversified portfolio

Instead of simultaneously trying to devote 100% of herself to motherhood and 100% to being the boss of a $45-billion-a-year financial firm, Duckett said that she tries to think of the time she has like a diversified portfolio.

“If you live your life like a diversified portfolio, just like with your money, over time you will outperform,” she explained.

“On any given day, I may not feel like I’m the best mommy when I’m traveling. There’s days I don’t feel like I’m a great CEO. There’s moments I don’t feel like I’m a great daughter,” she added. “But over time, I’m a really good mom. And over time, I believe that I’m in purpose as a leader and I’m doing a great job.”

She’s not the first to admit that it’s impossible to give motherhood and a bustling career equal attention—and thrive in both roles.

Whoopi Goldberg has even candidly admitted that it ultimately meant she had to choose her career over her child. Meanwhile, the pop star Lily Allen revealed on a podcast that having children “totally ruined” her career.

Holly Wilbanks, the founder of the Wilbanks Consulting Group, echoed that idea earlier this year to CBS News: “The concept that we can do it all, I think many of us have realized, is not a realistic concept.

“Instead, what women today are trying to do is figure out what’s important to them, what they value, and how they can structure their focus and their time around those things—and quite frankly, for a lot of women, that means making choices.”

Wall Street veteran Sallie Krawcheck similarly outlined that she’s had to be thoughtful about how she invests her time as a mother and CEO.

“There were times in my life when I just went, ‘Go, go, go, go’ with the career, and did a perfectly adequate job as a mom,” the founder and CEO of Ellevest said. “But [I] was not that perfect mom with the homemade cookies.” 

Likewise, Krawcheck said, “there were times in my life where my kids needed me when the career took the back seat.”

The myth of ‘having it all’ 

It was Cosmopolitan magazine that came up with the “You can have it all” mantra—the corner office, children in tow, and not a hair out of place. 

But even its former editor-in-chief admitted that not only is that unrealistic, it’s also a “very dangerous” norm to perpetuate. 

“You can’t do it all properly, all at the same time,” Farrah Storr saidwhen she was still at the helm of the women’s title.

“I decided not to have children—I just didn’t think I could do my job with kids in tow—and that’s been a huge personal sacrifice.”

If even those with huge incomes to chuck at childcare are admitting it’s hard to excel at both motherhood and work at the same time, then what hope does the regular working mom have?

About a quarter of a million mothers in Britain have left their jobs in recent years because of the difficulty of juggling a career and childcare, according to the Fawcett Society. 

Meanwhile, women who do remain in the workforce after having children are financially punished: Mothers experience a 60% drop in earnings compared to fathers in the decade following the birth of a first child, according to PwC. 

Over 40% of the mothers the Fawcett Society surveyed had turned down a promotion or career development opportunity because they worried it would not fit with childcare arrangements. 

Men, on the other hand, see their pay increase after becoming fathers.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Ryan Serhant lifts his arms at the premiere of Owning Manhattan, his Netflix show
Successrelationships
Ryan Serhant, a real estate mogul who’s met over 100 billionaires, reveals his best networking advice: ‘Every room I go into, I use the two C’s‘
By Dave SmithDecember 12, 2025
14 hours ago
Apple CEO Tim Cook
SuccessBillionaires
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
15 hours ago
Tensed teenage girl writing on paper
SuccessColleges and Universities
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
16 hours ago
SuccessHow I made my first million
Hinge CEO says he bribed students with Kit Kats to get the $550-million-a-year business off the ground: ‘I had to beg and borrow a lot‘
By Orianna Rosa RoyleDecember 12, 2025
17 hours ago
Steve Jobs, Steve Wozniak, and Ronald Wayne's signatures on the bottom of Apple's founding contract.
SuccessWealth
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
17 hours ago
Former Meta COO Sheryl Sandberg
SuccessWomen
Sheryl Sandberg breaks down why it’s a troubling time for women in the workplace right now
By Emma BurleighDecember 12, 2025
21 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
21 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
17 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
16 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
12 hours ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.