• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MagazineRobots

Elon Musk, Jeff Bezos, and the robot revolution to end hard work

By
Jason Del Rey
Jason Del Rey
Former Tech Correspondent
Down Arrow Button Icon
September 26, 2024, 5:30 AM ET
The new Figure 02 robot can walk, talk, and see what’s going on with AI-enabled vision.
The new Figure 02 robot can walk, talk, and see what’s going on with AI-enabled vision.Courtesy of Figure

Inside many Amazon warehouses are workers known as “water spiders,” who pick up and move the numerous plastic storage bins used to shuttle goods around the facility, and who restock worker stations with merchandise, boxes, and other material. At a warehouse in Sumner, Wash., recently, a special crew of workers stepped in to help the people moving the plastic bins—­humanoid robots.

Recommended Video

The droids, made by Agility Robotics, are about the size of a person and can walk around the warehouse floor as well as squeeze into tight spaces thanks to their backward knees. Amazon, which has invested in the startup through its Industrial Innovation Fund, is testing a handful of Digits (as the Agility robots are called), observing how well the droids communicate with its other warehouse systems, as well as how the company’s human workers feel about their robotic colleagues.

For most of modern history, robots that looked like us and walked like us have largely been relegated to movie and TV screens, while the robots in factories and other real-world settings have taken the less-sexy form of mechanical arms or oversize Roombas. That’s starting to change as a new crop of startups make humanoid robots a reality and promise corporate managers increased productivity and a solution to labor shortages. At a time when generative AI is already raising worries about job loss, however, the rise of the humanoids is likely to bring further urgency to public concerns about automation and employment.

The new machines look like something straight out of science fiction. Figure, a Sunnyvale, Calif., startup backed by­ OpenAI, recently unveiled its 02 model, a sleek matte-gray-and-black robot with six cameras for eyes and onboard AI to help it see and interact with humans. Carmaker BMW has tested a Figure robot at a South Carolina facility. Tesla CEO Musk, meanwhile, predicts his company’s Optimus robots will be in production for internal use by the end of 2025, and the following year for other companies.

Even if Musk’s timeline proves fanciful (as his often do), the billionaire’s impact on the robotics sector is undeniable, says Carnegie Mellon University Robotics Institute professor Chris Atkeson. “When Elon Musk says he is going to create a new industry, people pay attention,” Atkeson tells Fortune.

Equally important have been advances in robotic hardware and artificial intelligence. Nvidia, for example, recently announced a large AI model called Project GR00T, aimed at training humanoids, while OpenAI has launched an initiative to develop models for robotics.

In September, investment management firm ARK published a bullish report about humanoid robots that put the potential market at trillions of dollars. Although the report did not provide any specific timeline, it posited that if the cost of a humanoid robot were to be $16,000, the droid would need to deliver only 5% more efficiency than a human worker to be economically efficient.

How close we are to that day depends on who you talk to. Humanoids can cost around $150,000 each to produce according to a January report from Goldman Sachs (the companies declined to provide pricing to Fortune). Proponents of the humanoid form factor say that costs will only come down, and they talk of the technology’s game-­changing potential in ways that can sound utopian. “We’re basically going to live in a world where any physical labor is a choice,” says Brett Adcock, the founder and CEO of Figure.

“If a robot drops something or glitches in an elevator with someone—those things can’t happen.”

Brad Porter, cofounder, Cobot

Adcock’s company has raised more than $700 million since its 2022 founding and counts Microsoft, Nvidia, Intel Capital, and Jeff Bezos, via his investment firm, among its backers. Agility, led by former Microsoft executive Peggy Johnson, has raised $180 million and is seeking more. Johnson expects to produce hundreds of humanoids in 2025 at a facility in Salem, Ore., ramping up to thousands and eventually a maximum of 10,000 annually. Currently, Digit robots are doing real work moving containers inside a Spanx facility, as part of a multiyear deal between Agility and the warehouse operator GXO Logistics.

For all their promise, humanoids still have their limits. Many of the current robots can operate for only about four to five hours before needing a battery recharge. And not everyone is convinced that the human physique is the ideal form for a robot. Amazon spokesperson Xavier Van Chau told Fortune that while the e-commerce giant sees promise in the humanoid form factor, it hasn’t yet determined if it will use them long-term and also wants to test other types of robots, perhaps those that move with wheels instead of legs.

One humanoid skeptic is Brad Porter, the former vice president of robotics at Amazon. According to Porter, there’s a fundamental problem with creating a robot capable of operating autonomously in different settings: There’s not enough data to train AI models to safely control the robots.

“We don’t have the equivalent of the internet where everyone just pumped all text onto the internet over the last 20 years,” he says, referring to the data that generative AI products like ChatGPT have been trained on. And humanoid robots present a whole new set of risks.

“If ChatGPT throws an off-color joke every once in a while, it’s not really a problem, right?” he says rhetorically. “But if a robot throws an off-color middle finger or drops something, or glitches while it’s in an elevator with someone—those things can’t happen.”

Porter isn’t exactly a neutral observer. His startup Cobot is developing robots that use wheels instead of legs—a design he says is less costly and more practical for many tasks. A “swerve drive” allows the robot to move in any direction, while “multifunctional” arms can lift and grasp everything from boxes to trays. The company hasn’t announced any customers, but says its robots should be able to eventually work in settings ranging from manufacturing and fulfillment facilities to hospitals and stadiums. Among its investors is Amazon founder Bezos.

Whatever shape these robots ultimately take, the question remains of what happens to human jobs as robot use increases. Agility’s Johnson says Digit is taking on tasks humans don’t want or that an aging workforce can’t or shouldn’t be doing. Figure’s Adcock is more fatalistic. Technological advancements, whether it’s the creation of a dishwasher or a human-mimicking robot, are inevitable: “It’s basically what’s been happening for two centuries.”

This article appears in the October/November 2024 issue of Fortune with the headline “Meet your new coworker, the humanoid.”

More from the October/November issue of Fortune:

–Intel’s years of missteps leave it fighting for survival in the Nvidia-dominated AI era
–How the election broke Silicon Valley
–Where Silicon Valley is spending its millions in political donations, charted
–How GM CEO Mary Barra is transforming the auto giant for the EV future

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jason Del ReyFormer Tech Correspondent
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest from the Magazine

MagazineWarren Buffett
Warren Buffett: Business titan and cover star
By Indrani SenDecember 7, 2025
13 days ago
MagazineMarkets
Why an AI bubble could mean chaos for stock markets—and how smart investors are protecting their portfolios
By Alyson ShontellDecember 3, 2025
17 days ago
MagazineMedia
CoComelon started as a YouTube show for toddlers. It’s now a $3 billion empire that even Disney can’t ignore
By Natalie JarveyDecember 3, 2025
17 days ago
MagazineFood and drink
A Chinese ice cream chain, powered by super-cheap cones, now has more outlets than McDonald’s
By Theodora YuDecember 3, 2025
17 days ago
AITikTok
China’s ByteDance could be forced to sell TikTok U.S., but its quiet lead in AI will help it survive—and maybe even thrive
By Nicholas GordonDecember 2, 2025
18 days ago
MagazineAnthropic
Anthropic is all in on ‘AI safety’—and that’s helping the $183 billion startup win over big business
By Jeremy KahnDecember 2, 2025
18 days ago

Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
3 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
1 day ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
2 days ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
22 hours ago
placeholder alt text
Success
Billionaire who sold two companies to Coca-Cola says he tries to persuade people not to become entrepreneurs: ‘Every single day, you can go bankrupt’
By Dave SmithDecember 19, 2025
21 hours ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
2 days ago