• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

3

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

3

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
NewslettersFortune CHRO

Men are more likely to be ‘maximalist’ AI users, but women are rebelling against the tool

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
September 9, 2024, 8:29 AM ET
Woman and man chat at work.
Men are much more likely to be on board with AI, but women are hesitant to take up the new tech.Getty Images
Add Fortune on Google for similar content.

Good morning!

Recommended Video

As companies try their hardest to get employees onboard with AI at work, managers may be finding that some employees are taking to the new tech more than others. Although it’s still early days, signs of a gender gap are already emerging. 

Around 30% of AI users are “maximalists,” who use the tech often and shout it from the rooftops, while another 20% are “underground” users, who use the tech but stay quiet about it, according to a new report from Salesforce. Within both of these groups, there is a skewed male presence: Around 63% of “maximalists” are men and only 37% are women, while 57% of “underground” users are men and 43% are women.  

“Men just tend to use AI more than women across the board,” Christina Janzer, SVP of research and analytics for Slack, which is owned by Salesforce, tells Fortune. “That’s a trend that we’ve seen since the beginning.” 

Meanwhile, women are much more skeptical of the technology and overrepresented in groups that use it the least. Out of “rebel” AI users, who avoid using it altogether, around 58% are women and 42% are men, according to the report. And “observers,” or workers who haven’t integrated the tech into their workflow but are watching with interest and caution, are almost evenly split. Around 49% are women, and 51% are men. 

“Women are more likely to see AI as a threat,” says Janzer. “There is a lack of trust with their company, or a lack of trust with their manager to think that AI is potentially going to replace them.”

They may have good reason for their reservations. Some studies have found that AI is likely to disproportionately impact women. Around 80% of women work in jobs that are at risk of disruption compared to 60% of men, according to research from the University of North Carolina’s Kenan-Flagler Business School.

But direct managers can play an outsized role with getting their workers of all kinds onboard with the technology, and women in particular, by addressing hesitation head on, and setting clear goals and guidelines. 

“Workers need to know that they won’t be quickly discarded if they become more efficient at their job. That means that bosses must take it upon themselves to outline how AI could change and enhance workflow, and what particular tasks it could take done by AI. That relieves the employee of the pressure of ‘waiting for something bad to happen,’” says Janzer. 

And building rapport between managers and their direct reports is critical to AI adoption. “If you feel trusted by your manager, you’re more likely to adopt AI,” she says. “If you trust your boss, then you realize that they’re going to see that as an asset, and they’re going to see that as a way to make you even more productive versus replace you.”

Emma Burleigh
emma.burleigh@fortune.com

Around the Table

A round-up of the most important HR headlines.

More companies are monitoring their employees’ badge swipes, keyboard strokes, internet usage, and physical locations via surveillance tools. Business Insider

In a new federal lawsuit Amazon is accusing the National Labor Relations Board of improperly influencing the outcome of a union election at one of the company’s Staten Island warehouses. AP

Black student enrollment at some major universities is down following the Supreme Court's decision to overturn affirmative action last year. Wall Street Journal.

Watercooler

Everything you need to know from Fortune.

Bad timing. With 9.4% fewer banking and finance jobs in the labor market today, the hundreds of Goldman Sachs employees recently fired will have a tougher time bouncing back. —Michael Del Castillo

Tough love. Nvidia CEO Jensen Huang says he’d rather “torture [employees] into greatness” than fire them because he believes people can improve. —Chloe Berger

Happy Monday: The first day of the work week is making a comeback when it comes to in-office attendance as IRL attendance levels creep back up, according to a new report. —Orianna Rosa Royle

This is the web version of Fortune CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Newsletters

Amy Astley revived Architectural Digest. Now she’s betting on lived-in homes over ‘tech-bro bunkers’
NewslettersMPW Daily
Amy Astley revived Architectural Digest. Now she’s betting on lived-in homes over ‘tech-bro bunkers’
By Emma HinchliffeJuly 27, 2026
5 hours ago
A businessman in busy modern office while employees walk past.
NewslettersFortune Workplace Innovation
Hybrid work has a $9 million problem. The fix depends on who you ask
By Kristin StollerJuly 27, 2026
9 hours ago
Building with Chase/J.P.Morgan signage
NewslettersFortune Crypto
Bank-run blockchains are back in style—but history suggests they will be a bust
By Jeff John RobertsJuly 27, 2026
10 hours ago
Apple’s next CEO helped build its hardware empire. Now he has to find its next breakthrough
C-SuiteNext to Lead
Apple’s next CEO helped build its hardware empire. Now he has to find its next breakthrough
By Ruth UmohJuly 27, 2026
10 hours ago
How an ex-AWS scientist plans to take on OpenAI and Meta in voice AI models
Startups & VentureTerm Sheet
How an ex-AWS scientist plans to take on OpenAI and Meta in voice AI models
By Sebastian HerreraJuly 27, 2026
11 hours ago
Amazon CEO Andy Jassy in New York on February 26, 2025. (Photo: Andrej Sokolow/dpa/Getty Images)
NewslettersFortune Tech
Amazon and Microsoft walk an investor tightrope
By Andrew NuscaJuly 27, 2026
12 hours ago

Most Popular

New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
15 hours ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
3 days ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
2 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago
One-third of Seattle's downtown is empty: Here's how America's boomtown turned into one of the toughest places to find a job
Real Estate
One-third of Seattle's downtown is empty: Here's how America's boomtown turned into one of the toughest places to find a job
By Nick LichtenbergJuly 27, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.