In the latest example of corporate jokes becoming reality, Chipotle and Spirit Halloween are teaming up to offer a line of Chipotle-themed costumes for this year’s Halloween parties, which mirrors a running joke on the restaurant chain’s social media feed.
The joke started two years ago. The internet was doing its thing—taking a somewhat funny joke and running it hard into the ground. In this case, it was fake Spirit Halloween costume bags. Chipotle’s social media manager hopped on the wave with a fake “Chipotle Fork” bodysuit. Last year, the chain struck again, showing off a made-up Chipotle napkin costume.
Now, both are becoming reality—as well as additional costumes resembling a water cup, a burrito (sorry… Boorito) wrapper, and a to-go bag.
You’re going to need some self-confidence to wear them, though. All of the costumes are form-hugging spandex bodysuits.
The costumes will go on sale Friday, Sept. 6, and retail for $40 each. Your best bet to get one is online at Spirit Halloween’s website, though they will be available at brick-and-mortar stores in Chicago; Denver; Egg Harbor Township, N.J.; Los Angeles; and New York.
Chipotle has willed memes into reality before. Two years ago, the company rolled out a limited-edition lemonade-scented soy candle that looked like a Chipotle water cup, poking fun at customers who sneak more than water from the restaurant’s beverage stations.
It’s hardly alone. Burt’s Bees and Hidden Valley Ranch put out a set of lip balms that taste like ranch dressing and chicken wings earlier this year. That sold out in a day. And the Boring Company famously sold a flamethrower, which seemed to start as a throwaway line to help the company sell hats.
