• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceFord Motor

A once-standard feature on the Ford F-150 will now cost you $455

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
August 30, 2024, 11:01 AM ET
Ford F-150 trucks in the Ford Dearborn Plant in Michigan
The 2025 Ford F-150 will see one popular standard feature removed. Bill Pugliano—Getty Images

America’s bestselling vehicle will lack a familiar feature in its 2025 model—unless you’re willing to pay extra.

Recommended Video

The SecuriCode keypad, which let Ford F-150 owners lock or unlock their vehicle without keys and which has been a standard feature on the truck for decades, will become a dealer option that will cost an additional $455, according to Ford Authority.

“SecuriCode is available for any 2025 F-150 customer as a dealer-installed option, or customers can use FordPass to lock and unlock the doors and more,” the company said in a statement to Fortune.

SecuriCode debuted in 1980 and went on to become a familiar sight on many Ford and Lincoln vehicles, especially trucks. It has been removed from other lines already, but the F-150 kept it.

By entering a code, people could enter the vehicle, though they were not able to operate it. That delineation in an era of fobs and virtual keys on people’s phones gave F-150 owners a layer of security. It also let them allow someone to enter their truck without having to dig their keys out of their pocket.

The SecuriCode will remain standard on the 2025 Lincoln Corsair SUV.

While automotive technology comes and goes and becomes outdated in some cases, manufacturers have been attempting to monetize vehicles more and more in the past few years.

Mercedes at one point charged owners of its Mercedes-EQ EQE and Mercedes-EQ EQS electric cars $1,200 per year for faster acceleration of their vehicles. (The feature did not require any sort of physical upgrade as the car was factory equipped with the capability of this 20% to 24% performance improvement, but Mercedes-Benz locked it behind a paywall.)

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

SuccessWealth
The $124 trillion Great Wealth Transfer is intensifying as inheritance jumps to a new record, with one 19-year-old reaping the rewards
By Jason MaDecember 6, 2025
8 minutes ago
Trump
PoliticsWhite House
Trump finally meets Claudia Sheinbaum face to face at the FIFA World Cup draw
By Will Weissert and The Associated PressDecember 6, 2025
4 hours ago
coal
EnvironmentCoal
‘You have an entire culture, an entire community that is also having that same crisis’: Colorado coal town looks anxiously to the future
By Brittany Peterson, Jennifer McDermott and The Associated PressDecember 6, 2025
4 hours ago
Sarandos
InvestingM&A
Netflix’s $5.8 billion breakup fee for Warner among largest ever
By Elizabeth Fournier and BloombergDecember 6, 2025
5 hours ago
index
Investingindex funds
Quant who said passive era is ‘worse than Marxism’ doubles down
By Denitsa Tsekova, Vildana Hajric and BloombergDecember 6, 2025
6 hours ago
Zaslav, Sarandos
BankingMedia
A Thanksgiving dealmaking sprint helped Netflix win Warner Bros.
By Michelle F. Davis and BloombergDecember 6, 2025
6 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
2 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
2 days ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.