• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthWegovy

Wegovy is finally more widely available—and it’s bad news for Novo Nordisk’s profits

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
August 7, 2024, 11:08 AM ET
Lars Fruergaard Jorgensen
Novo Nordisk is offering more discounts for its blockbuster weight-loss drug as more insurers cover it.Nanna Navntoft/Bloomberg

Novo Nordisk A/S reported disappointing sales of its blockbuster weight-loss treatment Wegovy, a rare setback for the Danish drugmaker as it braces for more competition in the booming market.

Recommended Video

Revenue from the drug was hit by higher-than-expected price concessions to U.S. managers of pharmacy benefits in the latest quarter, chief financial officer Karsten Knudsen said in a conference call with journalists. He called it a one-time factor, but the size of the shortfall raised concerns among investors about growing pricing pressure as Eli Lilly & Co. muscles in with its rival product.

Wegovy is increasingly available through Medicaid, the U.S. health program for the poor, Doug Langa, who heads the company’s North American operations, told investors on a conference call. 

Novo’s shares were down 3.6% as of 2:25 p.m in Copenhagen, having fallen as much as 7.7% earlier in the day. They had gained 27% this year through Tuesday’s close.

Second-quarter sales of Wegovy were 11.7 billion Danish kroner ($1.7 billion), the company said in a statement Wednesday, while the average estimate was 13.7 billion kroner. 

Novo is vying with Lilly for supremacy in the pharmaceutical industry’s fastest-growing new business, obesity drugs. The market is expected to reach $130 billion by the end of the decade.

Until now, the biggest obstacle has been satisfying demand, and both drugmakers have pledged billions of dollars to increase production capacity while working to convince more insurers to reimburse them for patients.

“There’s now a competing product and significant volume growth, which puts pressure on everyone,” Barclays Plc analyst Emily Field said in a note to investors. 

More sales, more discounts

As Novo wins access to more insurers in the U.S., it’s being forced into discounting via a complex system of rebates paid to pharmacy benefit managers. It’s a phenomenon the company had foreseen, but the rebates Novo is paying are higher than the company expected last year, Knudsen said in a conference call with journalists.    

“When you expand your market access, you typically also give somewhat higher rebates,” CEO Lars Fruergaard Jorgensen said in an interview with Bloomberg Television. 

Lilly shares were down less than 1% in trading before U.S. markets opened. The Indianapolis-based drugmaker is scheduled to report results Thursday.

Novo said full-year operating profit will grow 20% to 28%, down slightly from its earlier forecast. Results will also be hurt by an impairment charge on a failed drug Novo acquired in a deal last year, the company said.

Novo’s biggest drug, diabetes treatment Ozempic, missed expectations as well. Sales were 28.9 billion kroner, shy of the 29.7 billion kroner analysts had anticipated. Total revenue for the year will rise from 22% to 28% at constant exchange rates, Novo said; the company had previously predicted sales growth between 19% and 27% on that basis. 

Novo also said that it withdrew its submission to US and European regulators for approval of Wegovy for treatment of heart failure. The company plans to resubmit in the beginning of next year with additional data.

Wegovy shortage

Lilly anticipates that Zepbound will be out of shortage soon, CEO David Ricks said last week. For Novo, which has struggled to lift supplies of Wegovy, the situation is slightly different. The company will continue to limit supply of starter doses because it wants to ensure that everyone who starts taking the medicine is able to scale up their dosage without interruption, Jorgensen said.

Only the introductory dose of the drug remains in shortage in the US, according to the Food and Drug Administration. 

“We are only serving a few million patients in the US with obesity,” Novo’s CEO told reporters on the early morning conference call. “It’s still early days in terms of saturating that market.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
2 days ago
placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
9 hours ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
13 hours ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
1 day ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Health

HealthDietary Supplements
The 6 Best Prebiotics of 2026: Tester Approved
By Christina SnyderFebruary 4, 2026
3 hours ago
Healthsleep
The Best Cooling Sheets of 2026: Personally Tested
By Christina SnyderFebruary 4, 2026
3 hours ago
A person sleeping in bed.
Healthsleep
What Is the Best Sleeping Position?
By Jessica RendallFebruary 4, 2026
7 hours ago
C-Suitesubscription economy
The CEO of $11 billion Oura explains why customers must shell out for subscription fees after paying $349 or more for the ring
By Marco Quiroz-GutierrezFebruary 4, 2026
7 hours ago
Healthsleep
7 Best Mattresses for Stomach Sleepers of 2026: Sleep Expert Tested
By Christina SnyderFebruary 4, 2026
10 hours ago
SuccessOlympics
U.S. Olympians earn just 5% of what Singapore pays—many are forced to juggle jobs as baristas, brokers, and dentists just to get by
By Sydney LakeFebruary 3, 2026
1 day ago