• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailArts & Entertainment

The top-performing movie theater for ‘Twisters’ survived a massive tornado in 2013

By
Sean Murphy
Sean Murphy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Sean Murphy
Sean Murphy
and
The Associated Press
The Associated Press
Down Arrow Button Icon
July 27, 2024, 5:45 PM ET
Glen Powell and Daisy Edgar-Jones from "Twisters."
The top-performing theater in the country for "Twisters" on opening weekend was in the path of a giant tornado in 2013 that killed 24 people and injured hundreds more. Universal Pictures—AP

Grace Evans lived through one of the most powerful and deadly twisters in Oklahoma history: a roaring top-of-the-scale terror in 2013 that plowed through homes, tore through a school and killed 24 people in the small suburb of Moore.

Recommended Video

A hospital and bowling alley were also destroyed. But not the movie theater next door — where almost a decade later, Evans and her teenage daughter this week felt no pause buying two tickets to a showing of the blockbuster “Twisters.”

“I was looking for that element of excitement and I guess drama and danger,” Evans said.

Her daughter also walked out a fan. “It was very realistic. I was definitely frightened,” said Charis Evans, 15.

The smash success of “Twisters” has whipped up moviegoers in Oklahoma who are embracing the summer hit, including in towns scarred by deadly real-life tornadoes. Even long before it hit theaters, Oklahoma officials had rolled out the red carpet for makers of the film, authorizing what is likely to wind up being millions of dollars in incentives to film in the state.

In its opening weekend, the action-packed film starring Daisy Edgar-Jones and Glen Powell generated $80.5 million from more than 4,150 theaters in North America. Some of the largest audiences have been in the tornado-prone Midwest.

The top-performing theater in the country on opening weekend was the Regal Warren in Moore, which screened the film in 10 of its 17 auditoriums on opening weekend from 9 a.m. to midnight. John Stephens, the theater’s general manager, said many moviegoers mentioned wanting to see the film in a theater that survived a massive tornado.

“The people who live in Tornado Alley have a certain defiance towards mother nature,” he said, “almost like a passion to fight storms, which was depicted by the characters in ‘Twisters.’”

Lee Isaac Chung, who directed the film, considered placing the movie in Oklahoma to be critically important.

“I told everyone this is something that we have to do. We can’t just have blue screens,” Chung told the AP earlier this year. “We’ve got to be out there on the roads with our pickup trucks and in the green environments where this story actually takes place.”

The film was shot at locations across Oklahoma, with the studio taking advantage of a rebate incentive in which the state directly reimburses production companies for up to 30% of qualifying expenditures, including labor.

State officials said the exact amount of money Oklahoma spent on “Twisters” is still being calculated. But the film is exactly the kind of blockbuster Sooner State policymakers envisioned when they increased the amount available for the program in 2021 from $8 million annually to $30 million, said Jeanette Stanton, director of Oklahoma’s Film and Music Office.

Among the major films and television series that took advantage of Oklahoma’s film incentives in recent years were “Reagan” ($6.1 million), “Killers of the Flower Moon” ($12.4 million), and the television shows “Reservoir Dogs” ($13 million) and “Tulsa King” ($14.1 million).

Stanton said she’s not surprised by the success of “Twisters,” particularly in Oklahoma.

“You love seeing your state on the big screen, and I think for locals across the state, when they see that El Reno water tower falling down, they think: ‘I know where that is!’” she said.

“It’s almost as if Oklahoma was a character in the film,” she added.

In the northeast Oklahoma community of Barnsdall, where two people were killed and more than 80 homes were destroyed by a tornado in May, Mayor Johnny Kelley said he expects most residents will embrace the film.

“Some will and some won’t. Things affect people differently, you know?” said Kelley, who is a firefighter in nearby Bartlesville. “I really don’t ever go to the movies or watch TV, but I might go see that one.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Sean Murphy
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
1 hour ago
AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
15 hours ago
A man walks between two luxury cars with the skyline of Dubai in the background.
RetailLuxury
The Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
19 hours ago
AsiaMitsubishi
How an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market
By Nicholas GordonMarch 20, 2026
1 day ago
Melissa Ben Ishay attends The Build Series to discuss Baked By Melissa at AOL HQ on October 14, 2016 in New York City.
C-SuiteFood and drink
Baked by Melissa’s founder was fired at 24. Two decades later, she’s ‘so freaking thrilled’ to step down as CEO
By Eva RoytburgMarch 19, 2026
2 days ago
Stephan Winkelmann, wearing a dark blue suit, speaks in front of a black background with the Lamborghini logo on it.
RetailAutos
Lamborghini is selling a record number of cars—but tariffs are eating its profits
By Sasha RogelbergMarch 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.