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Elon Musk’s X adds feature to block links in replies

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 22, 2024, 11:39 AM ET
X is working on a way to block links in replies
X is working on a way to block links in replies James Wakibia/SOPA Images/LightRocket via Getty Images

As the site formerly known as Twitter continues to fight against spam on its platform, the Elon Musk-led company is working on a feature that will let users disable links in responses to their posts.

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App researcher Nima Owji was the first to spot the feature late last week. Christopher Stanley, senior director for security engineering at X, confirmed its authenticity in a reply, writing “My team built this.”

My team built this.

— Christopher Stanley (@cstanley) July 19, 2024

The feature is not yet available to the majority of users. It’s unclear if the service will only be available to Premium users, who pay a monthly fee, or if it will be offered more broadly (or, for that matter, at all, ultimately).

The move could reduce the amount of spam users see, especially as the social media site wages an ongoing war with bots, which flood X with links to sites that are often infected with malware or viruses.

While that’s certainly good, it also could prevent the free flow of information as people back up their points with legitimate data sources. It also risks people only reinforcing their own beliefs without facing any sort of challenge to them.

In a chaotic election year where misinformation is spreading, that could be especially problematic.

X has introduced a number of new features in the past year. The company reportedly plans to include a Venmo-like payments feature as well as communities focused on adult content. The site also recently made changes that prevent users from seeing who “liked” their posts and has focused more heavily on Musk’s Grok AI project, which is an option for Premium users.

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About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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