• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceDonald Trump

Trump-owned company selling $299 sneakers with image of him smeared with blood after shooting

By
Adriana Gomez Licon
Adriana Gomez Licon
and
The Associated Press
Down Arrow Button Icon
July 17, 2024, 5:18 AM ET
Republican presidential candidate former President Donald Trump pumps his fist as he is rushed offstage by U.S. Secret Service agents
Republican presidential candidate former President Donald Trump pumps his fist as he is rushed offstage by U.S. Secret Service agents.Anna Moneymaker—Getty Images

A company is now selling $299 sneakers showing an image of Donald Trump with streaks of blood on his cheek and pumping his fist in the air after he was the target of an assassination attempt in Pennsylvania.

Recommended Video

The white high tops are being sold as “FIGHT FIGHT FIGHT High-Tops” for $299 on a website that sells Trump-branded shoes that is run by CIC Ventures LLC, a company that Trump reported owning in his 2023 financial disclosure. The company says the new shoes are limited edition with only 5,000 pairs available and estimated to ship in September or October. It also said 10 pairs will be randomly autographed.

“These limited edition high-tops, featuring Trump’s iconic image with his fist raised, honor his unwavering determination and bravery,” it says. “With only 5,000 pairs available, each one is a true collector’s item. Show your support and patriotic pride with these exclusive sneakers, capturing a defining moment in history.”

CIC Ventures is the same company that debuted “Never Surrender High-Tops,” shiny gold sneakers with an American flag detail on the back, for $399.

The sale is another sign the former president’s allies intend to capitalize on how Trump reacted after the shooting at a Saturday rally in Butler, Pennsylvania. Trump got back to his feet and pumped his fist toward the crowd, mouthing “fight, fight.”

On Monday, Trump got a hero’s welcome at the Republican National Convention’s opening night, appearing visibly emotional with a bandage over his right ear as musician Lee Greenwood sang “God Bless the USA.”

Supporters are hoping those moments help him pave his path straight back to the White House as he challenges Democratic President Joe Biden’s reelection. Biden has been to trying to reassure his own party that he is capable of serving another four years, but there are worries and calls to nominate another candidate after his debate performance last month.

Earlier this year, Trump made an unusual stop at “Sneaker Con” to introduce the shiny gold high tops.

CIC Ventures’ website says it is not political and has no connection to a political campaign, though Trump campaign officials have promoted it in online posts.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Adriana Gomez Licon
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

Big TechCEO salaries and executive compensation
Elon Musk adds to his $679 billion fortune after Delaware court reverses its earlier decision and awards him a $55 billion Tesla pay package
By Michael Liedtke and The Associated PressDecember 20, 2025
1 hour ago
EconomyFederal Reserve
Trump and his new hand-picked Fed chair—whoever it will be—are going to clash ‘almost immediately,’ economists predict
By Jason MaDecember 20, 2025
2 hours ago
AIOpenAI
OpenAI vs. Apple? Sam Altman is setting his sights on winning what could be an even higher-stakes AI battle
By Alyson ShontellDecember 20, 2025
7 hours ago
EconomyCost of living
Instead of Trump’s ‘A+++++’ economy, even the chamber of commerce in this swing-state city admits it’s not robust 
By Steven Sloan and The Associated PressDecember 20, 2025
8 hours ago
LawCrime
How the ‘Reddit Detective Agency’ and surveillance technology helped find the suspect in the deadly Brown University shooting
By Matt O'Brien and The Associated PressDecember 20, 2025
8 hours ago
EconomyTaxes
Trump cut income taxes on tips and overtime, but many states—even some led by Republicans—haven’t done the same yet
By David A. Lieb and The Associated PressDecember 20, 2025
9 hours ago

Most Popular

placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
1 day ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
2 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
2 days ago
placeholder alt text
Economy
James Talarico says the biggest 'welfare queens' in America are 'the giant corporations that don't pay a penny in income taxes'
By Dave SmithDecember 20, 2025
13 hours ago
placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
3 days ago
placeholder alt text
Politics
Congressmen who pushed to release Epstein files say massive blackout doesn't comply with law and start work on drafting articles of impeachment
By Jason MaDecember 19, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.