• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
FinanceHousing

Shrinkflation is hitting homes: Expect ‘the death of the hallway’ and other Tetris-like designs to cut construction costs

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
July 15, 2024, 2:28 PM ET
Architects and builders are developing smaller home designs to cut costs.
Architects and builders are developing smaller home designs to cut costs.Getty Images—Allen J. Scaben
Add Fortune on Google for similar content.

Home prices keep going up, yet new homes keep shrinking—and architects say they’ll just keep getting smaller, according to a July report by John Burns Research & Consulting (JBREC). Last year, about a quarter of new homes were downsized to cut costs, JBREC says, yet new-construction home prices increased by 2.5% in 2023, peaking at nearly $441,000 in August, U.S. Census Bureau data shows. In turn, that’s led economists and other housing experts to warn of the death of the starter home. 

Recommended Video

“To get a lower-priced home built under $300,000, you’ll either have to build a smaller home or homes in a higher-density setting,” Ali Wolf, Zonda’s chief economist, told Fortune’s Alena Botros in an interview last year. 

Now, architects and other residential designers are four times more likely to plan for even smaller homes than larger ones, according to JBREC. They’ll do this by designing homes with fewer hallways and more flex space. One common tactic among architects to cut down on construction costs is “the death of the hallway.”

“All that Tetris we played in the ‘90s has finally paid off. Instead of shrinking rooms to reduce overall home size, a common tactic among our architectural designers was to eliminate unnecessary circulation space,” JBREC wrote in its US Residential Architecture and Design Survey report. “Essentially, we’re Tetris-ing the functional rooms together, avoiding wasted square footage on non-functional areas like hallways.” 

What is flex space and why do more new homes have it?

While new homes may not include that extra bedroom you’d like for your office or a guest bedroom, flex space can still serve that purpose, just on a smaller scale. While flex spaces have become increasingly popular—they were included in 53% of projects designed last year, according to JBREC—they’ve evolved. 

“It is no longer limited to a generic, bedroom-sized room that can double as a dining room or home office,” according to JBREC. “Flex spaces have become hidden gems, particularly in smaller homes.” 

Many homebuyers use these smaller spaces for things like a “pocket office,” or as a nursery. JBREC says to expect homes to have more usable “nooks and crannies” as architects and builders figure out new ways to optimize square footage.

“Flex spaces are something that have absolutely become more popular in smaller home construction,” Seamus Nally, CEO of property management software company TurboTenant, tells Fortune. “The prevalence of working from home is a big reason for this, as well as the decreasing demand for a guest bedroom. While I’m sure most people would love to have a guest bedroom, the truth is that many home buyers simply aren’t factoring that in as a necessity because it will make already expensive homes cost even more.”

Dave Copenhaver, a senior partner with BSB Design, told JBREC that his firm tries to include flex space in every home, regardless of size. Even in their smallest rent-to-build homes, the 5-foot-by-5-foot or 6-foot-by-6-foot rooms can be used as a work-from-home area or even a pet room, he said. 

While smaller homes—or what we’d typically call a “starter home”—are popular among first-time homebuyers and current homeowners looking to downsize, don’t expect millennials and boomers to want or be able to afford identical new builds, JBREC says. 

“For years, homes designed for millennials ended up attracting boomers, too,” according to the JBREC report. “Nowadays, we’re trimming down functions to keep only the bare essentials.” But essentials look different for these two generations. Millennials should expect to face tradeoffs in features and finishes, including smaller eat-in kitchens and outdoor spaces. But boomers won’t “be willing to make the same tradeoffs,” according to JBREC, and will expect extra storage space even in these smaller designs.

The tiny-home revolution

As previously mentioned, not all new-construction homes technically have lower square footage, but are designed to include more flex space to get the feel of a larger home. But tiny homes, accessory dwelling units, tree houses, and other compact houses are also becoming increasingly popular—particularly as home prices and construction costs continue to rise. 

Tiny homes are defined by the International Residential Code that have a floor area of 400 square feet or fewer. By comparison, the average starter home in the U.S. is roughly 750 square feet to 1,250 square feet, according to Zillow.

“This solution is slightly cheaper and allows creativity in the design, the materials choice, and energy saving,” Lionel Scharly, an architect and strategic construction adviser with Real Estate Bees, tells Fortune. “Those small constructions are also faster to build, and sometimes don’t require permitting.”

However, smaller homes and lower prices can also affect the bottom line for builders. 

“The difficult part is convincing builders to do it as it reduces their profit, and needs a good capability of sourcing materials,” Scharly says. However, architects can advocate for builders to follow through on these new builds, he adds.

About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

t
North AmericaWhite House
‘It’s a very strong deal. Nobody knows what it is’: Trump completes transformation from Master of the Deal to Great Equivocator
By Will Weissert and The Associated PressJuly 2, 2026
52 minutes ago
Securitize CEO Carlos Domingo looks to the far right during a conference.
CryptoBlockchain
Securitize is latest crypto company to go public as BlackRock-backed firm sees stock jump 3% on debut
By Camila Grigera NaónJuly 2, 2026
1 hour ago
Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
2 hours ago
A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 hours ago
Best checking accounts for July 2026
Personal Financechecking accounts
Best checking accounts for July 2026
By Glen Luke FlanaganJuly 2, 2026
2 hours ago
h
EconomyJobs
‘More fizzle than sparkle’: June jobs report fails to launch a July 4 firework
By Nick LichtenbergJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.