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Intuit’s CEO continues to ‘bet the company on AI and data’

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
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Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
July 11, 2024, 7:17 AM ET
Intuit is laying off 1,800 employees as AI leads to a strategic shift.
Intuit is laying off 1,800 employees as AI leads to a strategic shift.Getty

Good morning. Big tech companies are readjusting personnel in the age of artificial intelligence. This includes Google, which informed its employees in April that it is restructuring its finance team to redistribute resources toward AI. The latest example is software giant Intuit. 

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I reported yesterday that the Fortune 500 company—known for products like QuickBooks, Credit Karma, and TurboTax—is laying off approximately 1,800 of its global employees, which amounts to 10% of its workforce and includes some executives. CEO Sasan Goodarzi wrote an email to employees announcing the “very difficult decisions my leadership team and I have made.” 

Goodarzi wrote that Intuit’s transformation journey, including parting with the 1,800 employees, is part of its strategy to increase investments in priority focus areas. Those areas include AI and generative AI like its GenAI-powered financial assistant called Intuit Assist, while Intuit at the same time reimagines its products from traditional workflows to AI-native experiences. The strategy also focuses on money movement, mid-market expansion for small businesses, and international growth. 

“We do not do layoffs to cut costs, and that remains true in this case,” Goodarzi wrote. Intuit plans to hire approximately 1,800 new people with strategic functional skill sets primarily in engineering, product, and customer-facing roles such as sales, customer success, and marketing—and expects its overall headcount to grow in its fiscal year 2025, which begins Aug. 1. 

Of the employees who will depart Intuit, 1,050 are not meeting expectations based on a formal performance management process, according to the company. And it’s reducing the number of executives—directors, SVPs, and EVPs—by approximately 10%, expanding certain executive roles and responsibilities.

All departing U.S. employees will receive a package that includes a minimum of 16 weeks of pay, and two additional weeks for every year of service. They will have 60 days before they leave the company, with a last day of Sept. 9. Employees outside the U.S. will receive similar support, according to the company.

Intuit earned $14.4 billion in revenue in its fiscal year 2023, moving up 24 spots on the Fortune 500. For the period ending April 30, Intuit reported revenue of $6.7 billion, up 12%.

AI is beginning to fundamentally change business, according to McKinsey. Interest in generative AI has intensified a spotlight on a broader set of AI capabilities at organizations. The firm’s recently published global survey finds AI adoption had risen this year to 72%. For the past six years, AI adoption by respondents’ organizations has hovered at about 50%. Half of respondents said their companies have adopted AI in two or more business functions, up from less than a third of respondents who said the same in 2023.

In September, my Fortune colleague Geoff Colvin reported on Intuit’s massive strategy reset putting AI at the center of the business. Colvin wrote: “Intuit has a long AI head start against its competitors including H&R Block, Cash App, TaxSlayer, Xero, FreshBooks, and others. The company is hoping its early investment will produce a network effect, in which good AI-generated recommendations attract more customers, bringing in more data, improving the company’s products, therefore attracting more customers.”

Goodarzi told Colvin his objective since becoming CEO in 2019: “The decision I made was, as a team, we’re going to bet the company on data and AI.”

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Monish Patolawala was named EVP and CFO at ADM (NYSE: ADM) effective Aug. 1, succeeding Ismael Roig, who has been serving as ADM’s interim CFO since January. ADM CFO Vikram Luthar resigned amid an investigation of accounting issues. Patolawala brings to ADM more than 25 years of experience. He most recently served as president and CFO of 3M Company. Before 3M, Patolawala spent more than two decades at GE in various finance roles, including as CFO of GE Healthcare and also as head of operational transformation for all of GE. 

Gordon Brooks was named interim CFO at Eli Lilly (NYSE: LLY), effective July 15, according to an SEC filing. Brooks is currently Lilly's group vice president, controller and corporate strategy. Anat Ashkenazi resigned as CFO and EVP at Lilly in June and will join Alphabet Inc. as CFO. Brooks has worked at Lilly for almost 30 years serving in several divisional CFO roles. 

Big Deal

Grant Thornton has released its Q2 2024 CFO survey which finds that 58% of CFOs surveyed are optimistic about the U.S. economy. Another key finding is that CFOs continue to prioritize AI and technology.

The portion of CFOs who are either using generative AI or exploring potential uses rose to an all-time high of 94% in the Q2 survey, compared to previous quarters, according to Grant Thornton. Of those using generative AI, 74% said it's being applied to data analysis and business intelligence in Q2, compared to 66% who said the same in Q1. And in Q2, 63% said they are deploying generative AI to assist with cybersecurity and risk management, compared to 47% in the previous quarter.

“The business environment is ripe for growth, but CFOs must manage costs to capitalize on it,” Paul Melville, national managing principal of CFO Advisory for Grant Thornton, said in a statement. 

The findings are based on a survey of more than 225 senior financial leaders.

Going deeper

Pulse on Workforce Strategy: Biggest Concerns and Key Factors Driving Investment Decisions, is a new report by global consulting firm RGP. Some key findings include: 81% of financial decision-makers surveyed are planning to increase investment in workforce development this year. And 80% said their organization is currently investing in one or more digital transformation initiatives.

The data is based on a survey of 213 CFOs and finance leaders at the director level or above at U.S. companies earning from $50 million to more than $500 million in revenue.

Overheard

“The future of AI is not predestined—it is ours to shape.”

—Steve Hasker, the CEO of Thomson Reuters, writes in a Fortune opinion piece, “Knowledge workers don’t seem to think AI will replace them—but they expect it to save them 4 hours a week in the next year.”

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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