• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceSports

NBA champion Boston Celtics to be put up for sale as the team’s valuation hits $5 billion

By
Randall Williams
Randall Williams
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Randall Williams
Randall Williams
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 1, 2024, 3:50 PM ET
Jayson Tatum yells in celebration
Jayson Tatum of the Boston Celtics during the NBA Finals.Elsa—Getty Images

The reigning NBA champion Boston Celtics are going on the market.

Recommended Video

The team’s ownership group, Boston Basketball Partners LLC, has decided to sell the franchise for estate and family planning considerations, according to a Celtics statement. The owners expect to sell a majority interest this year or early 2025, with the remainder closing in 2028. 

The Celtics are going on sale at a time of surging valuations for pro sports teams. That’s prompted more franchises to sell minority stakes or offer up control. In the past year, the NBA alone has seen three franchises change hands, with the Phoenix Suns, Charlotte Hornets and Dallas Mavericks all going for $3 billion or more.

Boston won its 18th title last month — the most in league history — and had the best record (64-18) in the regular season. The franchise boasts young stars in Jayson Tatum and Jaylen Brown. 

Sportico values the Celtics at $5.1 billion, the fourth-highest in the league. The current ownership group, led by Wyc Grousbeck and including Stephen Pagliuca, bought the team for $360 million in 2002. 

The sale comes at a time where the league is in the midst of negotiating a $76 billion media dealwith ESPN, Comcast and Amazon. The deal has not yet been announced. NBA Commissioner Adam Silver has said when the league finishes negotiating its media deal it will look to expand, likely adding two new franchises.

ESPN reported the news earlier.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Randall Williams
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.