• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceReal Estate

Real estate billionaire Barry Sternlicht says rents will rise in two years—and it’s Jerome Powell’s fault

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
June 6, 2024, 4:07 PM ET
Barry Sternlicht, chief executive officer of Starwood Capital Group.
Barry Sternlicht, chief executive officer of Starwood Capital Group.Eva Marie Uzcategui/Bloomberg via Getty Images

Starwood Capital Group’s chief executive and chairman doesn’t seem to be a fan of the Federal Reserve. The billionaire behind the real estate investment firm, Barry Sternlicht, has mocked and blamed the institution and its chair, Jerome Powell, on several occasions. Sternlicht once referred to the Fed as “Jay Powell and his merry band of lunatics” in an interview with Fortune, claiming there would be “social unrest” because of its monetary tightening. On another occasion, he called the Fed’s interest rate hikes “self-inflicted suicide.” Of course, some of his angst could have to do with the impact rate increases may have had on his own business, which has invested in and managed billions in real estate assets during the past three decades 

Recommended Video

In an interview with CNBC yesterday, Sternlicht didn’t change his tune, although he was less colorful. “This is my problem with Powell,” he said: “His policy has now crushed multifamily starts; we need houses.”

Sternlicht continued: “So with only 220,000 houses coming in [2026], I will guarantee you rents will go up in ’26, unless there’s a massive recession.” Essentially, he’s suggesting that fewer apartments will be built in the coming years because of increased cost and risk, which then means rents will go up because it’ll only worsen an already existing housing shortage. The country is missing millions of homes, and that’s partly why home prices haven’t fallen, despite skyrocketing mortgage rates and depressed sales activity. 

Rents, which rose along with home prices throughout the pandemic-fueled housing boom, have sort of flatlined. But, in some places, they’ve dropped because of a recent boom in multifamily construction: According to Redfin, “the Sunbelt is seeing some of the biggest rent declines in America.” 

“The Sunbelt has built a ton of new apartments in recent years, partly to meet the surge in demand brought on by the flood of people who moved in during the pandemic housing boom. But the boom is over, and now property owners are struggling to fill vacancies, which is causing rents to fall,” Redfin senior economist Sheharyar Bokhari said last month. “The good news is that the uptick in housing supply in the Subelt has improved affordability for renters, which can be a lesson for other American cities grappling with housing affordability challenges.”

Still, some suggest this is a temporary phenomenon, similar to what Sternlicht is arguing. And again, this weakness in multifamily homes isn’t great for investors, who are often blamed online for the housing crisis. But it is good for typical Americans. 

When the Fed began raising interest rates to tame inflation, it sent a shock to commercial and multifamily real estate. Values that rode the money waves of the pandemic plummeted, and loans are maturing in an environment where rents have cooled off and interest rates are much higher. 

There could be more pain ahead for all commercial real estate, and it still feels as though the entire sector is at a standstill. “Transaction volumes across the world are still down 70%,” Sternlicht said. “There are no trades. So the only one who’s trading is a mortgage coming due, and if they can’t find somebody to rescue them, they’ll sell it.” And banks don’t want a non-performing mortgage, so they sell, too, he said, referring to short sales. 

Every time there’s a crisis, said Sternlicht, there’s a disconnect in what buyers are asking for and what sellers want. Sellers want to bargain and buyers want yesterday’s prices, Sternlicht explained. But that gap has shrunk. “The spreads are coming in, which means the markets are healing—the future is getting clearer, particularly for apartments,” he said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Bahrain, which hosts the U.S. Navy’s Mideast HQ, arrests dozens with alleged links to Iran’s Revolutionary Guard
PoliticsIran
Bahrain, which hosts the U.S. Navy’s Mideast HQ, arrests dozens with alleged links to Iran’s Revolutionary Guard
By Adam Schreck, Samy Magdy and The Associated PressMay 9, 2026
21 minutes ago
hathaway
Arts & EntertainmentHollywood
‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine
By Nick LichtenbergMay 9, 2026
4 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
4 hours ago
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
Real Estatebaby boomers
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
By Sydney LakeMay 9, 2026
4 hours ago
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
AIQualcomm
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
By Eva RoytburgMay 9, 2026
5 hours ago
tyler
EconomyRecession
This economist studied 400 years of recessions. His bleak conclusion: stop trying to predict them
By Nick LichtenbergMay 9, 2026
6 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
22 hours ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.