• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailDiamonds

Good news for Gen Z’s favorite jewelry: Scientists can now grow diamonds faster than you can watch ‘Oppenheimer’

By
Jasmine Li
Jasmine Li
Down Arrow Button Icon
By
Jasmine Li
Jasmine Li
Down Arrow Button Icon
May 1, 2024, 4:56 PM ET
Tweezers holding diamond, close-up
Researchers from the Institute for Basic Science in South Korea invented a new method of growing diamonds in 150 minutes—using a mixture of liquid metals.Jeffrey Hamilton—Getty Images

Scientists have figured out how to grow synthetic diamonds in just 150 minutes—and that could be bad news for natural jewels.

Recommended Video

In a study published in scientific journal Nature last week, researchers from the Institute for Basic Science in South Korea detailed a new method of growing diamonds using a mixture of liquid metals.

The researchers created a blend of gallium, iron, nickel, and silicon—then fitted it inside a graphite chamber that rapidly heated then cooled the metal, all while exposing it to a mixture of methane and hydrogen gas. The carbon atoms from the methane gas seeped into the melted metal—becoming seeds for the diamonds.

Diamond fragments began appearing after just 15 minutes, and “a nearly continuous diamond film was formed” after 150 minutes, the researchers wrote. The run time for Oppenheimer is a little more than 180 minutes.

This new method is even faster than current lab-growing methods, which can take up to several months. It also uses significantly less pressure and heat, according to the researchers. And it’s a far cry from the billions of years it takes for a natural diamond to grow. 

The research is still in basic, early stages, said Rodney Ruoff, the Ulsan National Institute of Science & Technology professor who led the project—but the newly published study enables other researchers around the world to further innovate.

“Time will tell in terms of scalability and cost,” Ruoff wrote in an email to Fortune.

Concocting diamonds in a lab is becoming faster and easier than ever—just as natural diamonds see slumping sales. Natural stones are losing their luster for some young consumers, who increasingly prioritize affordability and sustainability.

Is the future of diamonds synthetic?

In the first three months of 2024, 13.5% of diamond jewelry items sold in the U.S. were made with lab-grown stones, according to Edahn Golan, a diamond industry analyst.

Golan points to three primary reasons lab-grown diamonds are appealing, especially to younger consumers: lower prices, bigger jewels, and sustainability.

For two hypothetical diamonds with a similar appearance, a lab-grown version would be about 80% cheaper than a natural counterpart, according to Golan. Consumers get better value for their money, as they can access larger, flashier stones for lower prices when they shop lab-grown.

The proportion of lab-grown sales in the first quarter of 2024 was significantly higher for engagement rings—43%. The average American gets engaged at around age 30, according to Golan, when they are often not yet at the peak of their earning power. Proposing with a lab-grown engagement ring makes sense for those still early in their financial journey, Golan said.

“You’re still paying student loans, you have a car loan, and all those things are part of your decision process,” he added.

In order to reach these young consumers, major jewelry retailers are adorning their lineups with lab-grown offerings. Pandora, the world’s biggest jeweler, began offering lab-grown diamonds in 2021. In 2023, the Copenhagen-based company’s revenue from lab-grown diamond sales reached 265 million Danish kroner ($38.5 million), and its share price nearly doubled the same year.

On the opposite facet, De Beers, the company that once controlled 85% of the world’s natural diamond supply, reported a year-over-year sales decline of 37% in December 2023. The Wall Street Journal reported last week that De Beers’s parent company, Anglo American, is looking to put the controversial diamond miner and retailer up for sale.

Despite sales troubles, Golan said it is unlikely that lab-grown diamonds would overtake the real thing in popularity for the foreseeable future, as legacy companies like Tiffany & Co. and Cartier uphold the desirability of natural jewels. But he predicts lab-grown stones will continue to rise in the near future. 

“Especially if the next few years are challenging economically,” Golan said.

More sustainable?

Lab-grown diamonds are generally considered more sustainable than their natural counterparts—especially considering the well-documented history of human rights abuses in the diamond mining industry.

And while some independent lab-grown jewelers choose to disclose their sustainability practices, many major manufacturers are much less transparent about their supply chains.

The Associated Press reported in February that multiple major lab-grown diamond producers in China and India did not respond to its questions about their sustainability practices. The majority of China’s and India’s electricity comes from burning coal.

“There is considerable energy used in creating a lab-grown diamond,” said Golan. “However, the question is, What’s the source of that energy?”

Outsiders shouldn’t consider the entire lab-grown diamond industry as either “good” or “bad” for the environment, said Golan, as sustainability practices vary based on the individual manufacturer.

Golan listed growers in India, Israel, and Namibia that rely heavily on solar energy. Some lab-grown diamond manufacturers also offset their energy use with solar panels, or have employed electric vehicles in their operations, Golan said.

“It’s not a binary sort of thing,” he said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Jasmine Li
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

HealthFood and drink
Chains like Sweetgreen and Chipotle are finally realizing they need to look beyond the ‘slop bowl’
By Phil WahbaFebruary 27, 2026
19 hours ago
burger king
AIOpenAI
Burger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
By Dee-Ann Durbin and The Associated PressFebruary 27, 2026
22 hours ago
Two restaurant workers wearing black stand in front of a silver "Flippy" fry station.
AIAutomation
Meet your new robot fry cooks: Inside the $28 billion race to disrupt White Castle and Jack in the Box
By Sasha RogelbergFebruary 26, 2026
2 days ago
Customers in the electronics section at Walmart on Black Friday in Columbus, Ohio, US, on Friday, Nov. 28, 2025. Americans are planning to spend more this holiday season than last year, according to credit reporting firm TransUnion. Photographer: Brian Kaiser/Bloomberg via Getty Images
C-SuiteLeadership
McKinsey studied 61 growth companies that outperformed their peers through COVID, inflation, and labor shocks. Here’s what they all had in common
By Geoff ColvinFebruary 26, 2026
2 days ago
The Home Depot storefront
InvestingHome Depot
Home Depot CEO says with the housing market stalemate, ‘our customers are telling us that they’re not investing’
By Jacqueline MunisFebruary 25, 2026
3 days ago
CommentaryCulture
Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
By Luba KassovaFebruary 24, 2026
4 days ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
21 hours ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
3 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
1 day ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.