• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipLabor

Bourbon maker Woodford Reserve doled out pay raises and free bottles of whiskey to thwart union efforts, judge says

By
Bruce Schreiner
Bruce Schreiner
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Bruce Schreiner
Bruce Schreiner
and
The Associated Press
The Associated Press
Down Arrow Button Icon
April 10, 2024, 7:21 PM ET
Woodford Reserve is part of Brown-Forman.
Woodford Reserve is part of Brown-Forman. Luke Sharrett—Bloomberg/Getty Images

Woodford Reserve undermined unionization efforts at its Kentucky distillery by awarding pay raises, relaxing its vacation policy and handing out bottles of whiskey to workers before a vote on whether to unionize, a federal judge ruled.

Recommended Video

The sweeteners the prominent bourbon maker offered to workers were timed to influence the outcome of the unionization vote, Andrew S. Gollin, an administrative law judge with the National Labor Relations Board, wrote in his decision Monday.

The 2022 unionization effort failed, but Gollin set aside the election results and said Woodford Reserve and its parent company should recognize and bargain with a local Teamsters union. Woodford Reserve is part of spirits giant Brown-Forman Corp., based in Louisville, Kentucky.

“Overall, the timing and circumstances surrounding these actions are more than sufficient to infer unlawful motivation,” Gollin wrote in his decision.

The company said it took each of the actions in question for legitimate business reasons that were unrelated to the union campaign. But the judge disagreed, saying the company engaged in unfair labor practices in violation of the National Labor Relations Act. The company failed to prove that the pay raise, relaxed vacation policy and whiskey giveaway would have occurred in the absence of the union campaign, he said.

Brown-Forman said it is reviewing the ruling and determining its next steps. The judge’s order can be appealed to the NLRB. The decision also was significant because it was the second administrative law judge bargaining order since the NLRB set a new framework for union elections last year, said Kayla Blado, a spokeswoman for the board.

Joe Lance, vice president and business agent for Teamsters Local 651, said the judge made the “right call.”

“This is a clear cut example of unlawful interference in what should have been a free and fair election,” Lance said in a statement. “We hope this serves as a deterrent to other employers, who will hopefully think twice before they violate federal labor laws.”

Episodes of labor unrest have occurred in recent years in Kentucky’s renowned bourbon industry, including strikes that involved prominent producers including Jim Beam, Four Roses and Heaven Hill.

The union-organizing campaign at Woodford Reserve began in August 2022 at the historic distillery in the heart of Kentucky’s picturesque bluegrass region. The primary motivation was to seek higher wages.

Ahead of the election, distillery managers told employees they would receive a $4 per hour across-the-board pay raise. Workers started seeing the increase on their paychecks about a week before the election. Once the pay raise was announced, employee interest in the union waned, the judge noted.

Woodford also changed its merit raise and vacation policies and then handed out a bottle of its Double Oaked whiskey, valued at around $30, to each production employee a week before the election.

Once the election took place, the tally showed 14 votes in favor of unionization and 45 against.

The union responded by filing an unfair labor practice charge. After the pay raise, one employee told a union organizer that he was taking “the bribe” and was no longer supporting the union, the judge noted. Another employee indicated he was taking the raise and “backing down.” The company said the pay increase was meant to deal with worker retention and recruitment issues.

Woodford had given a $1 per hour, across-the-board wage increase earlier in the year. Interest in organizing a union grew after that as employees viewed the increase as inadequate, the judge noted.

The decision to relax merit pay and vacation policies was due to a change in human resources leadership, the company said. And gifting a bottle of whiskey was nothing more than a morale booster routinely given to Woodford employees for a variety of reasons, including meeting production goals, it said.

The judge saw it differently. He said the wage and vacation actions were meant to undermine support for the union organizing campaign, while the whiskey handout was intended to influence the vote.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Bruce Schreiner
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

sternfels
CommentaryConsulting
AI makes human intelligence more important, not less 
By Bob Sternfels and Lucy PerezJanuary 22, 2026
5 hours ago
Building with a Deloitte company sign
Future of WorkConsulting
Deloitte to scrap traditional job titles as AI ushers in a ‘modernization’ of the Big Four
By Jake AngeloJanuary 22, 2026
6 hours ago
rhode island
PoliticsToys
No more Mr. Potato Head license plates: Rhode Island mulls revenge after getting ditched by Hasbro
By Kimberlee Kruesi and The Associated PressJanuary 22, 2026
6 hours ago
NewslettersEye on AI
OpenAI’s former head of sales is entering VC. She still calls herself an ‘AGI sherpa’
By Sharon GoldmanJanuary 22, 2026
6 hours ago
Jamie Dimon, Chairman and CEO of JPMorgan Chase speaks onstage during day 2 of the America Business Forum at Kaseya Center on November 06, 2025 in Miami, Florida.
PoliticsTariffs and trade
Jamie Dimon is done being ‘binary’: On Trump’s ‘economic disaster’ credit card plan, foreign policy, and NATO
By Eleanor PringleJanuary 22, 2026
7 hours ago
sweden
Personal FinanceTaxes
Sweden abolished its wealth tax 20 years ago. Then it became a ‘paradise for the super-rich’
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
7 hours ago

Most Popular

placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
3 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
6 hours ago
placeholder alt text
Economy
Scott Bessent insists he’s ‘not concerned at all’ about investors selling America—despite the fact it’s unraveled tariffs before
By Eleanor PringleJanuary 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.