• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

3

As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
SuccessGen Z

Gen Z will return to the office and ditch their social life if it means getting a pay raise, saying they’re determined to be richer than their parents

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 13, 2024, 7:54 AM ET
A new female employee on a job interview
Gen Z will go back to the office—but employers would have to give them a pay raise to do it. Nitat Termmee - Getty Images
Add Fortune on Google for similar content.

It turns out not every young employee entering the workforce wants to ditch the “soul-sucking” corporate nine-to-five if it means building wealth beyond the levels of their parents.

Recommended Video

There’s plenty Gen Z wants to get out of their careers: flexibility, more time to spend on their hobbies and passions, and a greater focus on well-being. But the group of people currently aged between 12 and 27 also grew up in an ever-changing economy, where a crisis has always been looming around the corner.

And with a global pandemic adding even greater uncertainty to consumers’ financial outlook, it’s perhaps no surprise that Gen Z are increasingly prioritizing stability above their other wishes.

That’s according to writing platform EduBirdie, which surveyed young employees about how their career objectives marry up with their financial goals.

The 2,000 respondents summed up the age-old question facing much of the workforce: money or happiness. The report found that “enjoyment” came out on top, with 37% of respondents defining this as their priority, followed by 31% who said they want to “make lots of money.”

But a deeper look at the data shows a more complex story. A further 15% said their aim was to achieve job security, while only 12% said their focus was making a positive impact on society—something of a departure from the ESG-centered demographic Gen Z are often described as.

Willing to sacrifice

However, the data showed that younger workers would also make important sacrifices if it meant earning more—with the main financial goal for the group identified as buying a home.

Nearly half of Generation Z would stop working from home if it meant getting a raise (41%), with a further 37% saying they would sacrifice hobbies and 31% saying they’d give up social time with friends for more money.

Thus far, employers looking to get workers to return to the office have taken something of a stick approach as opposed to carrots. Google has folded in office attendance as part of performance reviews, while Amazon has told employees promotions will be on the line if they’re not in the office for more than three days a week.

Elsewhere, JPMorgan CEO Jamie Dimon has said those who want to work remotely will have to do so with another employer, with Deutsche Bank attempting to follow suit but reportedly coming up against a great deal of resistance.

In fact, the return-to-office push may not actually be coming up short because of younger employees—despite their well-known desire for flexibility and independence. A white paper from property analytics company Placer.ai released earlier this month found Gen Zers and millennials are actually among the keenest to get back to their desk, while “ultrawealthy” Gen Xers were actually the ones more resistant to return.

Out-earning parents

EduBirdie’s report also threw up a new trend: Gen Z’s desire to earn more than their parents. Some 63% didn’t describe their parents as wealthy but said they wanted to be, while 20% said their parents were wealthy and they wanted to be as well.

Younger people may well have to earn considerably more than previous generations if they want to reach the same milestones. Buying a home, for example, is a priority for 29% of the respondents, who will be battling an increasingly unaffordable property market.

Likewise 11% said they hope to pay off student loans, which will no longer will come with a forgiveness policy, and a further 29% said they just want to live “comfortably” in the current economic climate—one blighted with inflation and a higher base rate than the previous decades.

Gen Z’s desire to earn independently of their parents also differs from the reported outlook of millennial peers. Where 55% of Gen Z said they worry about never being financially independent, a study from Alliant Credit Union last year found that 53% of millennials expect to inherit at least $350,000 from their parents.

While millennials may be disappointed with their relatives (the Alliant report found 55% of boomers are planning to gift an inheritance of less than $250,000), the Gen Zers EduBirdie spoke to discovered an overwhelming fact: Family and relationships are more important to them than any career.

Almost 70% of those surveyed said their loved ones came before work, with 60% saying they also valued their health over a career.

Ksenia Hubska, data lead at EduBirdie, said: “Gen Z’s way of working and living reflects a modern American Dream. They prioritize happiness over just money, value family, and aim for a stable future.

“Defying misconceptions of their laziness, our data paints a picture of a resolute generation, hungry for balance and fulfillment. They’re still determined to own a home and be financially secure, but they won’t sacrifice well-being for success.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Success

Sam Altman wearing a suit
SuccessWealth
Sam Altman reveals the investing advice billionaire Peter Thiel gave him that helped him amass a $3.3 billion net worth without OpenAI equity
By Preston ForeAugust 3, 2026
33 minutes ago
cs
AIEducation
The computer science major is dying so that the AI literacy minor can be born: ‘we have to democratize it’
By Heather Hollingsworth and The Associated PressAugust 3, 2026
3 hours ago
Elon Musk is photographed at Space X in Brownsville, Texas
SuccessSpaceX
Elon Musk wants engineers and trade talent: All you need is 3 bullet points, a resume, and a desire to create the best data centers ‘off Earth’
By Eleanor PringleAugust 3, 2026
5 hours ago
AI is creating a two-speed jobs market in the UK, Indeed says
AIthe future of work
AI is creating a two-speed jobs market in the UK, Indeed says
By Irina Anghel and BloombergAugust 2, 2026
19 hours ago
As AI creates more entrepreneurs and a skills mismatch, Gen Z faces the choice of being a specialist or a ‘general-purpose nerd’
Successthe future of work
As AI creates more entrepreneurs and a skills mismatch, Gen Z faces the choice of being a specialist or a ‘general-purpose nerd’
By Jason MaAugust 2, 2026
19 hours ago
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, research reveals
SuccessWealth
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, research reveals
By Orianna Rosa RoyleAugust 2, 2026
1 day ago

Most Popular

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
1 day ago
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
Economy
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
By Jason MaAugust 1, 2026
2 days ago
As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
Middle East
As Trump balks again at escalating war, Iran smells 'blood in the water' and looks to exploit its newfound strategic advantage, experts say
By Jason MaAugust 2, 2026
22 hours ago
Trump just invoked a 1930 tariff law no president has ever used — against Canada
Commentary
Trump just invoked a 1930 tariff law no president has ever used — against Canada
By Caleb PetittAugust 2, 2026
1 day ago
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Success
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
By Preston ForeAugust 1, 2026
2 days ago
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, research reveals
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, research reveals
By Orianna Rosa RoyleAugust 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.