• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessInvesting

Ex-NFL player Andrew Hawkins regrets not investing early in StockX, now valued nearly $4 billion—but he did learn a lesson 

By
Vanessa Perdomo
Vanessa Perdomo
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Vanessa Perdomo
Vanessa Perdomo
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 9, 2024, 3:36 PM ET
Former NFL player Andrew Hawkins.
Former NFL player Andrew Hawkins.Lauren Justice—Bloomberg/Getty Images

One of Andrew Hawkins’ biggest regrets as an investor was that he didn’t push harder several years ago to buy the sneaker blog that eventually became StockX, the online resale platform that has been valued at nearly $4 billion.

Hawkins, a former NFL wide receiver, connected with Josh Luber, the creator of the website, which was then called Campless, and pitched turning it into a business. But Hawkins says he got distracted by his football career and before he knew it Dan Gilbert, owner of the NBA’s Cleveland Cavaliers, bought it and later turned it into StockX.

“I was so upset,” Hawkins said. “But I can pick a winner, that was the ultimate lesson.”

The 37-year-old Hawkins is now the co-founder of the sports technology and gaming startup StatusPro. The company debuted its first virtual reality game, NFL Pro Era, in 2022 and recently closed a $20 million funding round led by GV, formerly known as Google Ventures. The company plans to expand into making VR games for other sports, including boxing, baseball and tennis.

Retired NFL player @Hawk says he didn't spend his first paycheck because he was afraid there wouldn't be another one.

He also tells us about missing out on being one of the first investors in @stockXhttps://t.co/4L3YKjiQKBpic.twitter.com/iKEDlbY1PN

— Bloomberg (@business) March 7, 2024

Hawkins recently spoke to Bloomberg about his other investment stories and lessons learned.

When you got your first big NFL paycheck how did you spend it?

I put it away. I didn’t spend it because I was nervous there wasn’t going to be a second paycheck. So I literally went to the bank, and I thought to myself if they cut me tomorrow, now I have about $15,000 that I can get a good start at a new life.

And when did you feel like you had made it?

I don’t think I’ve ever felt like I made it. And that can be a good and a bad thing. But I do think it keeps me hungry and keeps me continuing to push to do new things.

Let’s go back to your regrets about StockX. What did Luber say to you after he sold to Gilbert?

He circled back and said: ‘Hawk you were one of the first people that came to me with this as a business. I want to let you be one of the first investors.’

I was so upset I had it taken from under me I didn’t invest.

Is there something you invested in that you wish you didn’t?

Yes. I won’t call them out specifically, but there was a media company that I invested in. It was a great proposition.

Ultimately, what I learned in that moment as an investor is you have to be very, very sure that there is a culture and ideology that aligns with the idea, that they can execute it.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Vanessa Perdomo
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Success

Jensen Huang
SuccessBillionaires
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant ‘state of anxiety’ out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
9 hours ago
Successphilanthropy
‘Have they given enough? No’: Melinda French Gates rips into billionaire class, saying Giving Pledge has fallen short
By Sydney LakeDecember 4, 2025
9 hours ago
Geoffrey Hinton gestures with his hands up
Successthe future of work
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
9 hours ago
Factory worker on assembly line.
SuccessGen Z
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it’s the one trade job Gen Z doesn’t want
By Emma BurleighDecember 4, 2025
10 hours ago
SuccessWealth
Meet Luana Lopes Lara: The 29-year-old ex-ballerina spent summers working for Ray Dalio and Ken Griffin—now she’s the youngest female self-made billionaire
By Orianna Rosa RoyleDecember 4, 2025
11 hours ago
Boston Celtics head coach Joe Mazzulla stands on the court with his arms folded
Workplace CultureLeadership
You don’t need to have fun at work—take it from NBA head coach Joe Mazzulla: ‘Fun is a cop-out sometimes when things aren’t going well’
By Dave SmithDecember 4, 2025
15 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
14 hours ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
9 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Health
Bill Gates decries ‘significant reversal in child deaths’ as nearly 5 million kids will die before they turn 5 this year
By Nick LichtenbergDecember 4, 2025
21 hours ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
8 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.