• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessInvesting

Ex-NFL player Andrew Hawkins regrets not investing early in StockX, now valued nearly $4 billion—but he did learn a lesson 

By
Vanessa Perdomo
Vanessa Perdomo
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Vanessa Perdomo
Vanessa Perdomo
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 9, 2024, 3:36 PM ET
Former NFL player Andrew Hawkins.
Former NFL player Andrew Hawkins.Lauren Justice—Bloomberg/Getty Images

One of Andrew Hawkins’ biggest regrets as an investor was that he didn’t push harder several years ago to buy the sneaker blog that eventually became StockX, the online resale platform that has been valued at nearly $4 billion.

Hawkins, a former NFL wide receiver, connected with Josh Luber, the creator of the website, which was then called Campless, and pitched turning it into a business. But Hawkins says he got distracted by his football career and before he knew it Dan Gilbert, owner of the NBA’s Cleveland Cavaliers, bought it and later turned it into StockX.

“I was so upset,” Hawkins said. “But I can pick a winner, that was the ultimate lesson.”

The 37-year-old Hawkins is now the co-founder of the sports technology and gaming startup StatusPro. The company debuted its first virtual reality game, NFL Pro Era, in 2022 and recently closed a $20 million funding round led by GV, formerly known as Google Ventures. The company plans to expand into making VR games for other sports, including boxing, baseball and tennis.

Retired NFL player @Hawk says he didn't spend his first paycheck because he was afraid there wouldn't be another one.

He also tells us about missing out on being one of the first investors in @stockX https://t.co/4L3YKjiQKB pic.twitter.com/iKEDlbY1PN

— Bloomberg (@business) March 7, 2024

Hawkins recently spoke to Bloomberg about his other investment stories and lessons learned.

When you got your first big NFL paycheck how did you spend it?

I put it away. I didn’t spend it because I was nervous there wasn’t going to be a second paycheck. So I literally went to the bank, and I thought to myself if they cut me tomorrow, now I have about $15,000 that I can get a good start at a new life.

And when did you feel like you had made it?

I don’t think I’ve ever felt like I made it. And that can be a good and a bad thing. But I do think it keeps me hungry and keeps me continuing to push to do new things.

Let’s go back to your regrets about StockX. What did Luber say to you after he sold to Gilbert?

He circled back and said: ‘Hawk you were one of the first people that came to me with this as a business. I want to let you be one of the first investors.’

I was so upset I had it taken from under me I didn’t invest.

Is there something you invested in that you wish you didn’t?

Yes. I won’t call them out specifically, but there was a media company that I invested in. It was a great proposition.

Ultimately, what I learned in that moment as an investor is you have to be very, very sure that there is a culture and ideology that aligns with the idea, that they can execute it.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Vanessa Perdomo
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

lurie
SuccessSuper Bowl
Levi Strauss heir Daniel Lurie helped lure the Super Bowl when Levi’s Stadium was under construction. Now he’s mayor for the $440 million windfall
By Jacqueline MunisFebruary 3, 2026
15 hours ago
Photo of Mark Fischbach
Arts & EntertainmentMovies
Meet the millennial YouTuber whose horror movie is beating Melania Trump at the box office
By Jake AngeloFebruary 3, 2026
18 hours ago
SuccessOlympics
U.S. Olympians earn just 5% of what Singapore pays—many are forced to juggle jobs as baristas, brokers, and dentists just to get by
By Sydney LakeFebruary 3, 2026
19 hours ago
Josh D'Amaro
SuccessCareers
Disney’s new CEO Josh D’Amaro once planned to be a sculptor. He admits that ‘I don’t know’ is one of the most important phrases in his career
By Preston ForeFebruary 3, 2026
21 hours ago
Pharrell Williams
SuccessCareers
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free’
By Emma BurleighFebruary 3, 2026
21 hours ago
transformation
SuccessBook Excerpt
In 250 years, the economy has gone from agrarian to industrial to service to experience. Now the transformation economy is here
By B. Joseph Pine IIFebruary 3, 2026
1 day ago

Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
2 days ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
21 hours ago
placeholder alt text
Economy
President Trump just missed a key legal deadline for his spending plans—stoking economists’ fears over the $38.5 trillion national debt
By Eleanor PringleFebruary 3, 2026
1 day ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.