• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElectric vehicles

EV charging stations are proving to be a profitable business, after all 

By
Kyle Stock
Kyle Stock
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Kyle Stock
Kyle Stock
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 7, 2024, 5:19 PM ET
While the previous dearth of charging instilled a negative feedback loop on EV adoption, the opposite may be happening now.
While the previous dearth of charging instilled a negative feedback loop on EV adoption, the opposite may be happening now. Nate Smallwood/Bloomberg via Getty Images

When it comes to electric vehicle charging in the US, the cars are finally catching up to the cords.

Last year, the average utilization of a US fast-charging station not operated by Tesla Inc. doubled — from 9% in January to 18% in December, according to new data from Stable Auto Corp., a San Francisco startup that helps companies place EV infrastructure. Put another way: By the end of 2023, every fast-charging cord in the country was plugged in for an average of nearly five hours a day.

“There’s been a noticeable increase,” said Brendan Jones, chief executive officer of Blink Charging Co., which operates about 5,600 charging stations in the US. “We’re heading into 9% and 10% market penetration [for EVs]. Even if we stay at 8%, we’re still not going to have enough charging.”

Rising usage isn’t just an indicator of EV uptake — Stable Auto estimates that a charging station must be pumping electrons around 15% of the time to turn a profit. In that sense, the surging utilization numbers represent scads of stations climbing into the black for the first time, said Stable CEO Rohan Puri.

It’s “a threshold that truly makes my spirits soar,” Cathy Zoi, former CEO of EVgo Inc., said on an earnings call in September. “We believe the go-forward picture on network profitability is stronger than ever.” EVgo operates about 1,000 stations in the US; in September, almost one-third of them were humming at least 20% of the time.

EV charging has long been locked in a kind of chicken-and-egg standoff, particularly in the US, where vast swaths of interstate and a conservative approach to government subsidies have limited the pace of expansion. Charging networks struggled for years due to slow EV adoption, even as many drivers avoided EVs because of a dearth of charging options. That disconnect spurred the development of the National Electric Vehicle Formula Infrastructure program (NEVI), which is just starting to dole out $5 billion in federal funding to ensure a public, fast-charging station at least every 50 miles along the nation’s major travel corridors.

But even with little of that money distributed to date, America’s electric ecosystem is starting to reach parity between cords and cars. US drivers welcomed almost 1,100 new public, fast-charging stations in the second half of last year, a 16% increase, according to a Bloomberg Green analysis of federal data. By the end of 2023, there were almost 8,000 places to quickly top up an EV (28% of them exclusive to Tesla). Put another way: The US now has one quick-turn EV station for every 16 or so gas stations.

“There’s a widespread belief in the industry that fast charging is not a profitable business,” Puri said. “But what we’re seeing is for many stations that no longer holds true.”

EV-curious drivers

In a number of states, charger utilization rates are already well above the national average. Connecticut, Illinois and Nevada are among those states where fast-charging cords are now plugged in eight hours a day; at 26%, Illinois has the highest average rate of charger utilization in the country.

Critically, these stations grew far busier even as thousands of new fast-charging stations came online, meaning EV adoption is outpacing infrastructure gains. The increased uptime is more notable considering charging networks have long struggled to keep their equipment online and working properly.

There are diminishing returns, though. A charging station may not turn a profit until it’s in use about 15% of the time, but once utilization approaches 30%, the station is busy enough that drivers start to avoid it, according to Jones at Blink. “[When] you get to 30, you start worrying about whether you need another charger,” he said. “You start to get complaints.”

While the previous dearth of charging instilled a negative feedback loop on EV adoption, the opposite may be happening now. Charging networks, seeing their economics improve and in some cases backstopped by federal funding, will be emboldened to build more stations in more places. More charging stations, in turn, will tip more EV-curious drivers into battery-powered cars.

Stable Auto analyzes 75 different variables in determining whether a site would make a good home for a fast charger, chief among them how many other stations are nearby and how busy they are. Increasingly, its model is giving a green light. “Everyone should be seeing more attractive sites on our platform,” Rohan said.

Charging options will also increase this year as Tesla begins to open its network of Superchargers to vehicles made by other automakers. The company is responsible for slightly more than a quarter of all US fast-charging stations, though its sites tend to be larger, so roughly two-thirds of all cords in the US are geared for Tesla ports.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Kyle Stock
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Big TechSpotify
Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI
By Dave Lozo and Morning BrewDecember 4, 2025
5 hours ago
InnovationVenture Capital
This Khosla Ventures–backed startup is using AI to personalize cancer care
By Allie GarfinkleDecember 4, 2025
10 hours ago
AIEye on AI
Companies are increasingly falling victim to AI impersonation scams. This startup just raised $28M to stop deepfakes in real time
By Sharon GoldmanDecember 4, 2025
10 hours ago
Jensen Huang
SuccessBillionaires
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant ‘state of anxiety’ out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
10 hours ago
Ted Pick
BankingData centers
Morgan Stanley considers offloading some of its data-center exposure
By Esteban Duarte, Paula Seligson, Davide Scigliuzzo and BloombergDecember 4, 2025
10 hours ago
Zuckerberg
EnergyMeta
Meta’s Zuckerberg plans deep cuts for metaverse efforts
By Kurt Wagner and BloombergDecember 4, 2025
10 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
15 hours ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
11 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Health
Bill Gates decries ‘significant reversal in child deaths’ as nearly 5 million kids will die before they turn 5 this year
By Nick LichtenbergDecember 4, 2025
22 hours ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
11 hours ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.