• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipTesla

Elon Musk promises Tesla fans the Roadster is coming with a 0–60 time below 1 second—‘there will never be another car like this’

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
February 28, 2024, 1:37 PM ET
Tesla CEO Elon Musk
Tesla CEO Elon Musk is way behind schedule on the Roadster, the successor to the car that launched the company.Michael Buckner—Variety/Getty Images

At long last, Tesla’s next generation Roadster is going to become a reality—definitely. Maybe. There’s at least an offhand chance. 

The successor to the car that started it all has completed final engineering, and if you believe Elon Musk, its “least interesting” feature is a 0–60 time clocking in below a second. 

A street-legal two-seater twice as slow would still rank among the fastest on the planet, and even Formula 1 race cars with professionally licensed drivers behind the wheel can’t hit that kind of acceleration. The aerodynamic downforce needed to firmly plant the Roadster’s wheels on the road and maintain grip at that pace would have to be truly staggering.

In short, it’s the kind of claim one might think is better reserved for April 1, but Musk appeared to be dead serious when he announced it late on Tuesday.

“There will never be another car like this,” he told fans, “if you could even call it a car.”

The Tesla CEO said the production design has been signed off after performance targets were “radically” increased such that his engineers required help from their counterparts over at Musk’s SpaceX company. 

“Unveil end of year, aiming to ship next year,” he added. 

Tonight, we radically increased the design goals for the new Tesla Roadster.

There will never be another car like this, if you could even call it a car.

— Elon Musk (@elonmusk) February 28, 2024

It was all the way back in November 2017 when Musk first revealed his stunning next-gen sports car, already then claiming it would be the first EV to ever drive 1,000 kilometers on one charge at highway speeds.

Market launch was initially slated for 2020, but—either conveniently or inconveniently—the pandemic hit, and then right after that was the semiconductor chip shortage, which delayed other projects like the Cybertruck that only launched at the end of last year. 

“Honestly, I’m trying not to get too excited, especially as someone who won two of them in the referral program,” wrote Fred Lambert, editor of the EV site Electrek. “Technically the only new thing that Elon said today is that it is again delayed.”

Priorities began to shift with the changing times—and the arrival of the Model S Plaid performance version meant it lacked a bit of its raison d’être. Fans began to acknowledge it was not mission critical to spurring higher EV adoption rates, especially as the volumes for a two-seat convertible are minute. 

Like the Boring Company’s promise of a Hyperloop, the Tesla Roadster has for years had the distinction of being among the innovations Musk promised that never even remotely saw the light of day, despite the company accepting customer deposits of $50,000 and more per reservation.

‘Most mind-blowing product demo of all time’

Why announce now, then, when most have already forgotten the Roadster? Maybe it came as a result of all the trolling Musk received the other week for claiming Tesla would never make a concept car that would not go into production, when the Roadster was nowhere to be seen more than six years after its unveiling. 

Maybe it was China’s BYD debuting a Ferrari-priced super sports car called the Yangwang U9 that signaled other rivals are turning up the technological heat on the once undisputed EV leader.

Musk has, after all, tried to kneecap rivals by stealing their thunder, like a quad-motor Cybertruck capable of turning a full 360 degrees on its axis like a tank, or drive sideways like a crab. In the end, the promise was never fulfilled, because Rivian had already dropped the idea prior.

Whatever the motivation to go public with another milestone he will now need to meet, Musk had no intention of being faint of praise for what could be his next creation.

“I think it has a shot at being the most mind-blowing product demo of all time,” he wrote. 

Still not everyone was happy at the news. Some reactions from the Tesla fan community suggested Musk should instead focus first and foremost on bringing to fruition his $25,000 entry model that has yet to be seen, since the annual volumes expected are in the millions rather than the thousands. 

The to-do list is, in other words, long, and getting longer with each new promise. Shareholders will want tangible results before signing off on Musk’s next gonzo pay package. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

EconomyUkraine invasion
Russian attacks on Ukraine’s energy infrastructure are the biggest threat to its economy, which could shrink as much as 3%
By Kamila Hrabchuk and The Associated PressFebruary 8, 2026
12 hours ago
C-SuiteMedia
Washington Post publisher to step down after big layoffs as union calls his legacy ‘attempted destruction of a great American journalism institution’
By David Bauder and The Associated PressFebruary 8, 2026
13 hours ago
Tom Brady looks on prior to the game at AT&T Stadium on September 15, 2024 in Arlington, Texas.
Personal FinanceNFL
Tom Brady is making 15 times more as a Super Bowl commentator than he did playing in the big game thanks to $375 million contract 
By Eva RoytburgFebruary 8, 2026
14 hours ago
tipping
CommentaryTipping
I’m the chief growth officer at a payments app and I know how America really tips. Connecticut, I’m looking at you
By Ricardo CiciFebruary 8, 2026
14 hours ago
heacock
CommentaryLeadership
I’m a CEO who grew a ‘boring’ air filter business into a $260 million company, and AI is going to help blue-collar, everyday people just like me
By David HeacockFebruary 8, 2026
14 hours ago
Joanna Griffiths, the founder and president of Knix
SuccessEntrepreneurs
The founder of $400 million company Knix sees a hypnotherapist to ‘rewire’ her brain and work through her fear of failure
By Emma BurleighFebruary 8, 2026
15 hours ago

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
7 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.