• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechLayoffs

Bumble joins the tech layoff trend, cutting a third of its staff after CEO shakeup as it struggles to entice new paying users to its dating apps

By
Natalie Lung
Natalie Lung
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Natalie Lung
Natalie Lung
and
Bloomberg
Bloomberg
Down Arrow Button Icon
February 28, 2024, 5:34 AM ET
Guests attend The Cut's "How I Get It Done" Presented By Bumble at The Premiere on Jan. 21, 2024 in Park City, Utah.
Guests attend The Cut's "How I Get It Done" Presented By Bumble at The Premiere on Jan. 21, 2024 in Park City, Utah.Robin Marchant—Getty Images for The Cut

Bumble Inc. is cutting about one-third of its workforce after a recent executive shakeup as the online dating app company seeks to overhaul its app to revive slowing user growth.

Recommended Video

The Austin-based company will eliminate about 350 roles globally, it said Tuesday while reporting quarterly results. The cuts will help centralize engineering and product teams in fewer locations and accelerate decision-making so the company can prioritize artificial intelligence and safety features, Chief Executive Officer Lidiane Jones said on a call with analysts. Bumble had more than 950 full-time employees at the end of 2022, of which about 770 are located outside of the US, according to a separate filing.

The company expects to incur about $20 million to $25 million of non-recurring charges as a result of the layoffs. Bumble will save about $55 million a year from the job cuts, of which it expects to “selectively reinvest approximately $15 million in areas of product, engineering, safety and brand that will help drive long-term growth,” Chief Financial Officer Anuradha Subramanian said.

Bumble also gave a forecast for revenue in the current quarter of $262 million to $268 million, falling short of the average analyst estimate of $277.6 million. In the fourth quarter, revenue was $273.6 million, also missing estimates. Shares fell 6.8% in extended trading.

Bumble is undergoing an organizational shift after founder Whitney Wolfe Herd announced in November she was stepping down as CEO and transitioning into the role of executive chair. Jones, who joined from Salesforce Inc.’s Slack Technologies in January, named four new C-suite executives at Bumble, including two from her former organization, last week.

The new team will oversee a major overhaul of the dating app in the second quarter, its first in two years, to create stronger appeal to younger users, Jones said. The company wants to revive slowing payer growth, which it has seen since late 2021, as the numerous product features it introduced in the past 18 months have slowed overall app performance and cluttered user experience, Jones added.

The CEO said the population of active users is undergoing a “generational transition that rightfully expects more” from their dating experiences.

“We have a lot of users today that love the paradigm of the online dating — swiping and discovery and searching — but there’s also a set of users that want more flexibility to be able to experience and discover people in a more organic and natural way,” Jones said on the call.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Natalie Lung
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Ukraine will have the most important defense industrial base in the free world, former CIA chief predicts
InnovationDefense
Ukraine will have the most important defense industrial base in the free world, former CIA chief predicts
By Jason MaApril 10, 2026
21 minutes ago
A hacker in a dark hoodie and wearing a creepy white mask sits at a keyboard in front of multiple computer monitors in a dark, blue-shaded room.
CybersecurityAnthropic
Anthropic is limiting access to its latest AI model, Mythos. The real risks may already be out there
By Beatrice NolanApril 10, 2026
22 minutes ago
‘Downward mobility is incredibly radicalizing’: The college bargain is broken. What comes next could reshape America
EconomyColleges and Universities
‘Downward mobility is incredibly radicalizing’: The college bargain is broken. What comes next could reshape America
By Nick LichtenbergApril 10, 2026
3 hours ago
Who’s really in control as AI and Big Tech race ahead?
MagazineEurope
Who’s really in control as AI and Big Tech race ahead?
By Francesca CassidyApril 10, 2026
5 hours ago
Photo: Donald Trump
EconomyMarkets
U.S. and Iran begin peace talks as Trump’s White House goes to war against the media, insider traders, and the Pope
By Jim EdwardsApril 10, 2026
5 hours ago
Fortune Brainstorm Tech 2019 in Aspen, Colo. (Photo: Fortune)
NewslettersFortune Tech
Who’s speaking at Fortune Brainstorm Tech 2026
By Andrew NuscaApril 10, 2026
7 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
24 hours ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Current price of oil as of April 9, 2026
Personal Finance
Current price of oil as of April 9, 2026
By Fortune EditorsApril 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.