• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechLayoffs

Bumble joins the tech layoff trend, cutting a third of its staff after CEO shakeup as it struggles to entice new paying users to its dating apps

By
Natalie Lung
Natalie Lung
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Natalie Lung
Natalie Lung
and
Bloomberg
Bloomberg
Down Arrow Button Icon
February 28, 2024, 5:34 AM ET
Guests attend The Cut's "How I Get It Done" Presented By Bumble at The Premiere on Jan. 21, 2024 in Park City, Utah.
Guests attend The Cut's "How I Get It Done" Presented By Bumble at The Premiere on Jan. 21, 2024 in Park City, Utah.Robin Marchant—Getty Images for The Cut

Bumble Inc. is cutting about one-third of its workforce after a recent executive shakeup as the online dating app company seeks to overhaul its app to revive slowing user growth.

Recommended Video

The Austin-based company will eliminate about 350 roles globally, it said Tuesday while reporting quarterly results. The cuts will help centralize engineering and product teams in fewer locations and accelerate decision-making so the company can prioritize artificial intelligence and safety features, Chief Executive Officer Lidiane Jones said on a call with analysts. Bumble had more than 950 full-time employees at the end of 2022, of which about 770 are located outside of the US, according to a separate filing.

The company expects to incur about $20 million to $25 million of non-recurring charges as a result of the layoffs. Bumble will save about $55 million a year from the job cuts, of which it expects to “selectively reinvest approximately $15 million in areas of product, engineering, safety and brand that will help drive long-term growth,” Chief Financial Officer Anuradha Subramanian said.

Bumble also gave a forecast for revenue in the current quarter of $262 million to $268 million, falling short of the average analyst estimate of $277.6 million. In the fourth quarter, revenue was $273.6 million, also missing estimates. Shares fell 6.8% in extended trading.

Bumble is undergoing an organizational shift after founder Whitney Wolfe Herd announced in November she was stepping down as CEO and transitioning into the role of executive chair. Jones, who joined from Salesforce Inc.’s Slack Technologies in January, named four new C-suite executives at Bumble, including two from her former organization, last week.

The new team will oversee a major overhaul of the dating app in the second quarter, its first in two years, to create stronger appeal to younger users, Jones said. The company wants to revive slowing payer growth, which it has seen since late 2021, as the numerous product features it introduced in the past 18 months have slowed overall app performance and cluttered user experience, Jones added.

The CEO said the population of active users is undergoing a “generational transition that rightfully expects more” from their dating experiences.

“We have a lot of users today that love the paradigm of the online dating — swiping and discovery and searching — but there’s also a set of users that want more flexibility to be able to experience and discover people in a more organic and natural way,” Jones said on the call.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Natalie Lung
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
16 hours ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
23 hours ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
2 days ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Big TechTesla
Tesla reveals $2 billion investment in Elon Musk’s xAI and officially kills the Model S and Model X
By Jessica MathewsJanuary 28, 2026
6 hours ago
Bald man with glasses and black shirt.
Big TechFortune 500
Microsoft demand backlog doubles to $625 billion thanks to OpenAI, but hefty spending and slower revenue growth spook investors
By Amanda GerutJanuary 28, 2026
6 hours ago
MagazineSamsung
How Samsung’s first-ever chief design officer is reinventing the electronics giant for the AI age
By Nicholas GordonJanuary 28, 2026
8 hours ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc
AIMeta
Meta beats on Q4 revenue as Mark Zuckerberg predicts a ‘major AI acceleration’ in 2026—with up to $135 billion in capex spending to match
By Sharon GoldmanJanuary 28, 2026
9 hours ago
ServiceNow CEO Bill McDermott
InvestingServiceNow
ServiceNow stock falls despite earnings beat as CEO Bill McDermott tries to get investors to stop thinking of it as a SaaS company
By Jeremy KahnJanuary 28, 2026
10 hours ago
people with masks over their faces sit cross-legged, crowded next to each other
CryptoCryptocurrency
Judge hits Chinese crypto scammer who helped swindle $37 million from U.S. victims with 46-month sentence
By Carlos GarciaJanuary 28, 2026
12 hours ago