• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessEducation

NCAA head warns that 95% of student athletes face extinction if colleges actually have to pay them as employees

By
Ben Nuckols
Ben Nuckols
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Ben Nuckols
Ben Nuckols
and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 24, 2024, 10:50 AM ET
Charlie Baker
NCAA President Charlie Baker speaks to reporters Feb. 23, 2024, in Washington. Stephanie Scarbrough—AP Images

NCAA President Charlie Baker said Friday that action by Congress was needed to protect what he described as the “95 percent” of athletes whose ability to play college sports would be endangered by a court ruling or regulatory decision declaring them as employees of their schools.

Recommended Video

Speaking to a small group of reporters near the NCAA’s Washington office, Baker was realistic but still hopeful about the prospect of Congress doing what it didn’t do despite persistent requests from his predecessor, Mark Emmert: granting the NCAA a limited antitrust exemption that would allow it to make rules safeguarding college sports without the constant threat of litigation.

His comments took on more urgency when a Tennessee judge ruled Friday that the NCAA could not block schools from using name, image and likeness (NIL) money to recruit athletes. Baker was informed of the ruling during his meeting with reporters and declined to comment. The NCAA said later in a statement that the ruling “will aggravate an already chaotic collegiate environment.”

Baker in December proposed creating a new tier of Division I that would allow the schools that make the most money from sports to pay their athletes. But he doesn’t want internal NCAA reforms or a court ruling to endanger sports at the vast majority of member schools. The NCAA is facing several lawsuits and a unionization effort at Dartmouth that could result in athletes getting classified as employees

The employment model would not work at historically Black colleges and universities, he said, or at Division II or III schools.

“You’re talking about 95 percent of colleges that probably spend somewhere between … $40 million and $5 million on college sports, and they lose money,” Baker said. “They don’t have TV contracts and nobody can look at their income statements or balance sheets and conclude there would be a way for them to make money.”

Baker, a former two-term Republican governor of Massachusetts whose tenure as NCAA president hits the one-year mark on March 1, said he was encouraged by his conversations with members of Congress who agree with him that something must be done to safeguard and standardize players’ NIL rights and ensure that the NCAA can give athletes more opportunities to make money.

“I think in the end, we are going to need Congress to do something,” Baker said. “Because people will draw a lot of conclusions from court decisions. And then there will be new ones.”

He said he took the long view on congressional action and wasn’t counting on getting a bill passed during an election year in which priorities of both parties, including funding for border security and Ukraine, have stalled.

“I completely accept the fact that in the grand scheme of all the things Congress is working on, this one is probably not at the top of the pile,” Baker said.

Baker added that the antitrust exemption he is seeking is far narrower than what the NCAA has asked for in the past.

The NCAA and the Power Five conferences are not just counting on Baker’s powers of persuasion to achieve their goals on Capitol Hill. They spent a combined $2,970,000 on lobbyists in 2023, shattering their previous record by more than $700,000, according to lobbying records reviewed by The Associated Press.

The spending increase was fueled mostly by the Atlantic Coast Conference, which increased its lobbying budget by more than $600,000 and became the first conference to top $1 million in lobbying expenditures in a year. The Southeastern Conference upped its spending by more than $200,000. The ACC and SEC more than made up for a decline in spending by the Pac-12, which imploded last year when all but two of its member schools announced their departure for other leagues.

Two senators who have sparred with the NCAA took a dim view of the association’s prospects for getting help from Congress.

“The NCAA has a well-established history of backroom deliberations that produce unfair punishments for athletes, coaches, and universities. Until the NCAA gets it act together, any ‘get out of jail free cards’ for them are dead on arrival in Congress,” Sen. Marsha Blackburn, R-Tenn., said in a statement to The Associated Press. “The NCAA has damaged its priorities in Congress by pursuing its unfounded accusations against schools like the University of Tennessee and handing down unfair punishments.”

Sen. Chris Murphy, D-Conn., pointed to the NCAA’s spending on lawyers and lobbyists to protect what he sees as an unsustainable status quo.

“Now that the courts and states are forcing them to start treating athletes fairly, the NCAA is spending even more on expensive lobbyists in an attempt to convince Congress that all of a sudden, college sports are broken,” Murphy said in a statement to the AP, urging the NCAA to “start negotiating directly with the athletes to come up with an entirely new model that gives them the pay and protections they have long deserved. Until the NCAA takes these basic steps, simply coming to Congress to bail them out is not a reasonable approach.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Ben Nuckols
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Success

Nicholas Thompson
C-SuiteBook Excerpt
I took over one of the most prestigious media firms while training for an ultramarathon. Here’s what I learned becoming CEO of The Atlantic
By Nicholas ThompsonDecember 13, 2025
11 hours ago
Lauren Antonoff
SuccessCareers
Once a college dropout, this CEO went back to school at 52—but she still says the Gen Zers who will succeed are those who ‘forge their own path’
By Preston ForeDecember 13, 2025
13 hours ago
Ryan Serhant lifts his arms at the premiere of Owning Manhattan, his Netflix show
Successrelationships
Ryan Serhant, a real estate mogul who’s met over 100 billionaires, reveals his best networking advice: ‘Every room I go into, I use the two C’s‘
By Dave SmithDecember 12, 2025
1 day ago
Apple CEO Tim Cook
SuccessBillionaires
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Tensed teenage girl writing on paper
SuccessColleges and Universities
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
SuccessHow I made my first million
Hinge CEO says he bribed students with Kit Kats to get the $550-million-a-year business off the ground: ‘I had to beg and borrow a lot‘
By Orianna Rosa RoyleDecember 12, 2025
1 day ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.