• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessMillennials

Young adults set an earlier bedtime as they navigate economic fatigue, wellness trends, and a loneliness epidemic

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
February 8, 2024, 2:51 PM ET
Milko—Getty Images

Take one last look at the night owl, because it’s becoming extinct— or at the very least a rare bird. The sun is seemingly setting on the nation’s tradition of the youth going out and staying up late. Americans are trudging through a loneliness epidemic, an economy marked by high inflation, a world rife with socioeconomic turmoil and climate change. It’s enough to make people get a little sleepy. 

Recommended Video

Gen Zers and millennials are tuning into the wellness space and turning in especially early, as the Wall Street Journal’s Rachel Wolfe reports that young adults are going to bed around 9 p.m. Part of what is happening is a greater access to information and lifestyle trends, as health influencers take off on TikTok. But data points to a larger societal change across generations, as the economy and current state of the world impose new living habits.

It might not seem like a tidal-wave-level-change, but it’s a ripple that might represent what is to come. Compared to just one year ago, people of all ages are going to bed earlier and sleeping more. The average bedtime has been bumped from 10:19 last year to 10:09 these days, per data from Sleep Number.

First off, we can’t ignore the pandemic’s role in this society of sleepytime tea bears. Americans slowly started to sleep more throughout the last decade, but once COVID-19 struck they began to snooze more, according to the American Time Use Survey from the Labor Department. The difference becomes especially pronounced when looking at younger and older adults, as respondents aged 25 to 34 went from sleeping 8.52 hours in 2003 to 9.07 hours in 2022. In 2018, these young respondents were sleeping 8.78 hours on average, a number that jumped to 9.04 just two years later. Boomers too are resting more, experiencing the greatest increase in sleep times from 2019 to 2022. 

It’s no coincidence that the people sleeping the most are also the ones most likely to be struck by the rising loneliness epidemic. Post-lockdown, some of Americans’ habits have stuck for both health and sociological reasons. Many report feelings of isolation whether it be because of being immunocompromised, a surge in social anxiety after the pandemic hit, or simply changing preferences. While some report that their introversion has stoked loneliness, others have found that working from home and staying in was more their speed after lockdown lifted. It’s created a new economy controlled by introverts, per Bloomberg’s Allison Schrager.

It might be the economy itself that’s creating the introverts, though. Studies have been cropping up that show that Gen Zers are drinking and going out less than they used to, citing greater awareness of substance abuse and the cost of letting loose as major factors. Less compelled to join a dying drinking culture, it seems as if young adults are simply putting themselves to bed. Madelyn Sugg, 25, told the Journal that she’s saved hundreds of dollars monthly by cutting out her late nights for a nine o’clock bedtime. “I was afraid of that feeling of FOMO or of feeling like I’m not succeeding at building a community, but it’s actually turned out to be an improvement in all these areas,” Sugg explained.

Most susceptible to the volatile economy, many young adults report high burnout as they struggle to gain a living wage and stave off layoffs. While some might turn to leisure activities to dull the pain, it seems as if these generations, burdened by ill-timed recessions and oversize student loans, can’t afford to burn a hole in their wallets. Even when adding extra gigs to their day, many young adults still don’t have enough for discretionary spending, per analysis from Bank of America.

Young adults might just be late bloomers. Earning less than previous generations did when they were the same age and staying at home longer to afford a more expensive economy, Gen Zers and millennials might be saving their roaring twenties for their older adulthood. Partly because of the price of milestones, major life events are pushed back these days, from having kids to retirement. It follows, then, that our party time is delayed as well, as young adults can’t afford rounds of drinks like they once did. 

The bed is just calling more these days. Economic and mental fatigue play a role in likely making everyone simply so tired that they stay under the covers more than they did in the past. Dealing with an inundation of information and bad news, many people also find that their workplaces are less than satisfying. Americans report a dissolving faith in most professions as malaise peaks in the workforce. It’s no surprise that sleepers across the board are looking to just shut their eyes, especially young adults who are growing up in an age of dissolution and older adults who are aging into a loneliness crisis. People might not feel like they can control much between their work, personal life, and current events, but one thing they can set is their own bedtime.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Success

Personal FinanceGen Z
Gen Z spends hundreds a month on ‘treat culture,’ justifying it with the challenges of daily life—but that’s a ‘slippery slope,’ Bank of America says
By Sydney LakeDecember 26, 2025
47 minutes ago
Andy Jassy
SuccessCareer Advice
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald’s say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
5 hours ago
Woman reading at home
Successlifestyle
The books, TV series, and podcasts CEOs are tuning into this holiday season to unwind and elevate their careers in 2026
By Emma BurleighDecember 26, 2025
5 hours ago
Greg Hart, CEO, Coursera.
SuccessLeadership
After 23 years working for Jeff Bezos, the CEO of a $1.3 billion skills platform shares lessons he learned from Andy Jassy and the Amazon founder
By Eleanor PringleDecember 26, 2025
8 hours ago
SuccessMillionaires
Meet the millionaires living the ‘underconsumption’ life: They drive secondhand cars, batch cook, and never buy new clothes
By Eleanor PringleDecember 25, 2025
1 day ago
Baby in hospital
SuccessBillionaires
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
1 day ago

Most Popular

placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
1 day ago
placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
5 hours ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
2 days ago
placeholder alt text
Economy
Even if the Supreme Court rules Trump's global tariffs are illegal, refunds are unlikely because that would be 'very complicated,' Hassett says
By Jason MaDecember 21, 2025
5 days ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
2 days ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.