• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElectric vehicles

Cathie Wood’s ARK Invest isn’t falling for the waning hype around EVs

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
February 1, 2024, 7:48 AM ET
ARK Invest founder Cathie Wood
ARK Invest founder Cathie Wood anticipates EVs could make up three-quarters of new car sales by the end of this decade.Paras Griffin—Getty Images

Forget anything you may have read about the waning hype around electric vehicles. According to ARK Invest founder Cathie Wood, EVs are only just starting to take off.

In her firm’s annual “Big Ideas” report published on Wednesday, the asset manager predicts the new battery-powered cars sold last year could soar by a third every year to reach 74 million in 2030—all of which will at least be technically capable of driving autonomously. By comparison, only about 10 million EVs were delivered to customers last year. 

“As battery costs continue to decline, EV prices should fall, potentially driving exponential growth in unit sales,” the report argues.

At an average selling price of $20,000 each, that represents a grand total of more than $1.4 trillion in annual revenue potential for EV carmakers, whom she anticipates will pocket a tenth of that as profit before interest and tax. 

The flip side is that this will all but wipe out demand for internal combustion engine cars as total global new vehicle sales only hit 100 million in 2030, barely more than what was sold in the peak year of 2017. This may cause a “death spiral for incumbent auto manufacturers,” ARK Invest warns.

EV makers struggling to reach Tesla’s scale

Wood is known for her love of moonshot technologies tipped to render existing ones obsolete in five to 10 years; to better predict trends, she deliberately employs research analysts from specialist fields rather than from conventional Wall Street backgrounds. 

She first earned a reputation as a star investor for her prescient bullish bets on Tesla, which Wood argues should hit $2,000 in 2027, largely because Musk will have by then solved autonomous driving, what he calls Tesla’s “ChatGPT moment.” 

Nonetheless, her firm acknowledged that many EV manufacturers are struggling to scale profitably. So far only Tesla and BYD have proven they can ramp operations fast enough to achieve the kind of cost advantages their competitors can only dream of. 

“Many are pulling back from the market…because the already-profitable market leaders are cutting prices aggressively,” ARK Invest wrote, citing General Motors, Volkswagen, and Ford delaying some of their EV capacity expansion plans.

Volvo Cars abandons Polestar in its hour of need

One competitor that has struggled to scale is Sweden’s Polestar. The company should be ideally placed to benefit from the EV revolution in China and Europe, as it combines clean Scandinavian design and a premium brand positioning with a low-cost manufacturing base outsourced to partners to minimize cash burn. 

In practice however, Polestar has been unable to scale fast enough to finance itself internally, growing vehicle sales by just 6% in 2023. 

Now, large Polestar shareholder Volvo Cars said on Thursday it will cease any and all further funding and revealed plans to reduce its 48% stake in the company, in part through a “distribution” of stock to its own investors including its Chinese parent company, Geely.

“Our focus is on developing Volvo Cars and concentrating our resources on our own ambitious journey,” the Swedish premium carmaker said.

Seeking to reassure his investors all was not lost, Polestar CEO Thomas Ingenlath praised what he called the “continued cooperation with Volvo Cars” in other areas of the business, such as manufacturing. He also welcomed Geely’s interest to potentially step into the breach, before claiming talks to plug a $1.3 billion financing gap were “well advanced.”

So given the recent gloomy news in the EV industry, why is Wood’s ARK Invest so bullish? The asset manager bases its call on a conviction that the cost for batteries will tumble 28% every time their production output (measured not in units but kilowatt hours) doubles. 

Come 2040, ARK Invest anticipates applications for battery technology will experience their own “Cambrian explosion”—a reference to the most intense burst of rapid-fire evolution Earth has ever seen. This should enable flying taxis to transform urban landscapes by that point.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

wong
CommentaryLegal
Legal AI is splitting in two—and most people miss the difference
By Nick LichtenbergMarch 4, 2026
12 minutes ago
gen z
Commentarytourism
Millennials invented the experience economy and Gen Z is reinventing travel itself
By Nick LichtenbergMarch 4, 2026
42 minutes ago
A woman sits in front of a laptop with her hands on her face.
AICareers
Gen Z is paying the price for lack of experience as AI takes their jobs. Older workers are safe—for now, Dallas Fed warns
By Jacqueline MunisMarch 4, 2026
1 hour ago
Healthpalantir
Palantir and other tech companies are stocking offices with tobacco products to increase worker productivity
By Catherina GioinoMarch 4, 2026
1 hour ago
Man in a black leather jacket gesturing with his hands.
Big TechNvidia
Warren Buffett complained for decades that boosting profits by excluding exec stock comp was ‘cynical’—Nvidia just surprised Wall Street and agreed
By Amanda GerutMarch 4, 2026
1 hour ago
iran
Middle EastMiddle East
Iran’s revenge: drones damage data centers for Amazon Web Services, reveal west’s Achilles Heel
By Kelvin Chan and The Associated PressMarch 3, 2026
11 hours ago

Most Popular

placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
1 day ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 3, 2026
By Joseph HostetlerMarch 3, 2026
19 hours ago
placeholder alt text
Personal Finance
Current price of gold as of March 2, 2026
By Danny BakstMarch 2, 2026
2 days ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
3 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.