• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGaming

‘Pokémon with guns’ is a smash hit—and infuriating to Nintendo diehards

By
Cecilia D'Anastasio
Cecilia D'Anastasio
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Cecilia D'Anastasio
Cecilia D'Anastasio
and
Bloomberg
Bloomberg
Down Arrow Button Icon
January 22, 2024, 5:19 PM ET
Nintendo
Nintendo fans are outraged about "Pokemon with guns."Emanuele Cremaschi—Getty Images

The viral new video game Palworld, referred to by fans as “Pokémon with guns,” is attracting players by the millions. It’s also got fans of Japan’s legendary pocket monster franchise outraged over perceived similarities.

Japanese developer Pocketpair Inc. sold 5 million copies of Palworld in three days, the company announced Monday on X. On the video-game marketplace Steam, 1.6 million people simultaneously played Palworld on PCs, putting the game No. 1 in the current standings and marking the third-highest total ever for that service. Microsoft Corp.’s Xbox division is also distributing the game on its consoles and Game Pass subscription service.

In Palworld, players work together to capture monsters, build bases and survive the elements in a cartoonish fantasy world. In a departure from those similarities to Pokémon, which aims to be kid-friendly, Palworld players can shoot Pals with guns to catch and then train them. The game is in early access with no full release date planned.

Gamers are debating the similarities in blog posts and on social media. And some Pokémon lovers are clearly outraged. Pocketpair Chief Executive Officer Takuro Mizobe wrote on X that developers at the company are receiving “slanderous comments against our artists” and even “tweets that appear to be death threats.”

A representative of Nintendo Co., the primary distributor of Pokémon games, said the company is aware of the new title but declined to comment on individual cases. A Pokémon Co. spokeswoman also declined to comment. Pocketpair’s CEO Mizobe did not respond to a request for comment. 

Palworld “was the right game at the right time,” said Serkan Toto of Japanese consultancy Kantan Games. Adding a prominent multiplayer element to a monster-collecting game is a winning format, he said, especially when it’s combined with two other popular genres:  shooters and survival. In fact, many gamers say Palworld more closely resembles the hit title Ark: Survival Evolved.

While the Pokémon brand has never been more popular, Nintendo’s last few Pokémon games have received mixed reviews. The video-game site IGN gave 2022’s Pokémon Scarlet a rating of 6 out of 10 and Pokémon Legends: Arceus a 7 out of 10, with the reviewer describing both as feeling unfinished.

Toto suggests Palworld’s resemblance to Pokémon is a primary draw.

“Of course it’s a well-made game and the mechanics play a role, but nobody would talk about this game like they are right now if the designs weren’t as reminiscent of Pokémon,”  Toto said. “If you changed the characters, the game would be far away from the success we’re seeing.”

Brandon Huffman, founding attorney at Odin Law & Media, said Pocketpair has little to worry about. In the past, he said, there was some reputational risk when a game company took inspiration from a past hit, but today, especially with survival and battle royale games, there is a strong precedent for adopting colleagues’ ideas.

Huffman’s colleague and fellow attorney Connor Richards, who played 10 hours of Palworld over the weekend, said “most of the Pals don’t really look like Pokémon.” Several look like similar takes on generic animals, and the more complicated monsters, he said, aren’t exact copies.

“None of them give you the impression that they’re supposed to be the Pokémon,” Richards said.

Despite the social-media controversy, Palworld continues to receive rave reviews on Steam, where it’s rated “very positive” in an average of more than 49,000 reviews.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Cecilia D'Anastasio
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
NewslettersEye on AI
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
By Sharon GoldmanApril 9, 2026
8 hours ago
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
AIdisruption
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
By Nick LichtenbergApril 9, 2026
9 hours ago
Zoom CEO Eric Yuan
Successthe future of work
‘I hate working 5 days’: Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Preston ForeApril 9, 2026
10 hours ago
Nutella seen aboard the Orion spacecraft Integrity.
RetailFood and drink
Nutella jumps on the best product placement money can’t buy: A trip to the far side of the Moon
By Catherina GioinoApril 9, 2026
11 hours ago
kash
Cybersecuritycyber
Trump’s ‘cease-fire’ won’t stop Iranian hackers for long, cyber experts say
By David Klepper and The Associated PressApril 9, 2026
11 hours ago
lego
PoliticsIran
AI-savvy pro-Iran groups troll America with Lego Movie-style propaganda videos mocking American failure
By Sam McNeil and The Associated PressApril 9, 2026
12 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
13 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
17 hours ago
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
Success
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
By Fortune EditorsApril 8, 2026
1 day ago
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
Economy
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
By Fortune EditorsApril 8, 2026
2 days ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.