• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsNew York

Bronx golf course dumps ‘Trump Links’ name

By
Jake Offenhartz
Jake Offenhartz
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Jake Offenhartz
Jake Offenhartz
and
The Associated Press
The Associated Press
Down Arrow Button Icon
January 12, 2024, 12:51 PM ET
Trump Links
Patrons play the links as a giant branding sign is displayed with flagstones at Trump Links, at Ferry Point in the Bronx borough of New York, May 4, 2021. John Minchillo—AP Images

On the final day of a civil fraud trial that could strip Donald Trump of his ability to do business in the state he called home for most of his life, New York City officials were taking their own steps to sever ties with the former president by erasing his name from a Bronx golf course.

The hulking hillside “Trump Links” sign, visible for nearly a decade to motorists passing over the Whitestone Bridge, was removed this week ahead of a ribbon-cutting Thursday to unveil the new name of the Ferry Point golf course, Bally Links.

The rebranding came months after the Trump Organization offloaded the operations of the 18-hole public course to Bally’s Corporation, a gaming and entertainment company hoping to build a casino in New York.

Speaking at the unveiling, Mayor Eric Adams described the lease takeover as a major upgrade for the Bronx. “This day is about so much more than the changing of a sign,” he said.

Following the Jan. 6th insurrection, then-Mayor Bill de Blasio moved to scrap the contract with the Trump Organization, which had been managing the course since 2015, arguing that Trump’s incitement of rioters had given the city legal authority to do so. A state judge rejected that argument.

In September, the Trump Organization sold the operating rights to Bally’s for $60 million. The terms of the lease were first disclosed in November during the civil fraud trial delving into the ex-president’s finances and the family business’ dealings.

Under questioning, the former president’s son Donald Trump Jr. said the family company had incurred “a lot of costs” managing the course. He said he wasn’t sure if they turned a profit.

That trial came to a close on Thursday, with a decision expected by the end of the month.

The former president changed his legal residence from New York City to Palm Beach, Florida, in 2019.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Jake Offenhartz
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Politics

PoliticsAirports
RFK Jr. and Transportation Secretary Sean Duffy had a pull-up competition at Reagan to announce Trump’s $1 billion plan for healthy airport upgrades
By Matty Merritt and Morning BrewDecember 11, 2025
17 hours ago
Lindell
PoliticsElections
MAGA’s ‘MyPillow Guy,’ Mike Lindell, challenges Tim Walz in run for Minnesota governor
By Steve Karnowski and The Associated PressDecember 11, 2025
17 hours ago
Lander
PoliticsElections
Brad Lander, with backing from Sanders and Mamdani, takes fight to Levi Strauss heir in lower Manhattan
By Anthony Izaguirre and The Associated PressDecember 11, 2025
21 hours ago
Trump
PoliticsWhite House
New York Times refuses to back down after more ‘Enemies of the People’ rhetoric from Trump
By David Bauder and The Associated PressDecember 11, 2025
21 hours ago
Warren
Big TechAntitrust
Warner Bros. merger fight draws fire across U.S. political divide
By Hannah Miller and BloombergDecember 11, 2025
21 hours ago
Princeton
PoliticsColleges and Universities
Elite colleges’ new affirmative action: record numbers of low-income students enrolling
By Collin Binkley and The Associated PressDecember 11, 2025
22 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
18 hours ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
23 hours ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
16 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.