• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceMark Cuban

Mark Cuban defends DEI as fellow billionaires Musk, Ackman attack diversity strategies

Luisa Beltran
By
Luisa Beltran
Luisa Beltran
Finance Reporter
Down Arrow Button Icon
Luisa Beltran
By
Luisa Beltran
Luisa Beltran
Finance Reporter
Down Arrow Button Icon
January 5, 2024, 6:45 PM ET
Dallas Mavericks owner Mark Cuban walks on the court during a timeout in the game against the Golden State Warriors.
Mark Cuban defends diversity, equity, and inclusion (DEI) efforts.Tim Heitman—Getty Images

Mark Cuban emerged this week as one of the few billionaires willing to defend diversity, equity, and inclusion (DEI) efforts, saying hiring strategies should broaden the group of job candidates to include as many people as possible. 

Recommended Video

The Shark Tank star and Dallas Mavericks owner argued on X that using DEI in hiring doesn’t mean companies do not hire on merit. “Of course you hire based on merit. Diversity – means you expand the possible pool of candidates as widely as you can. Once you have identified the candidates, you HIRE THE PERSON YOU BELIEVE IS THE BEST,” Cuban wrote on Friday.

Most hiring is not based on a quantitative metric but is instead subjective, he added. Cuban pointed to basketball where the best players aren’t always the first picked in a draft and sometimes go undrafted. “How do you pick the best barista, sales assistant, marketing or salesperson, etc. More often than not it’s an educated guess,” he wrote.

Cuban was one of several well-known investors arguing this week about the merits of DEI. His tweet came in response to Tesla CEO Elon Musk who, citing an earlier Cuban tweet in favor of DEI, asked when he would put a short white or Asian woman on the Mavericks.

Meanwhile, Bill Ackman, the billionaire investor who founded Pershing Square Capital Management, sided with Musk in the Twitter dust-up. Citing one of Cuban’s pro-DEI tweets, he wrote “That’s exactly what I thought until I did the work. I encourage you to do the same and revert. DEI is not about diversity, equity or inclusion. Trust me. I fell for the same trap you did.”

Ackman had earlier this week published an essay on X  that claimed DEI policies were the “root cause of antisemitism at Harvard.” 

The billionaires’ tweets came after the high profile resignation of Harvard’s President, Claudine Gay, who stepped down amid accusations she plagiarized portions of her scholarship, and who has been a vocal proponent of DEI. Ironically, Bill Ackman’s wife and a former professor at MIT, Neri Oxman, was this week accused of plagiarism herself.

This week’s Twitter debate over DEI comes three years after many U.S. companies committed to implement DEI strategies to attract and promote employees from underrepresented backgrounds following the murder of George Floyd. DEI-related job openings soared by 55% later in 2020, according to Glassdoor. In 2021, roughly 80% of U.S. employers had launched DEI initiatives, according to a study from WorldAtWork.

Last year, the Supreme Court banned affirmative action in higher education amid a broader pushback against DEI by many conservatives.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Luisa Beltran
By Luisa BeltranFinance Reporter
LinkedIn icon

Luisa Beltran is a former finance reporter at Fortune where she covers private equity, Wall Street, and fintech M&A.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

CryptoCryptocurrency
TradFi firms are increasingly warming to cryptocurrencies, says Bybit CEO Ben Zhou
By Angelica AngJanuary 22, 2026
16 hours ago
dimon
BankingWhite House
Trump sues Jamie Dimon, JPMorgan for $5 billion over claims that his politics got him debanked in 2021
By Ken Sweet and The Associated PressJanuary 22, 2026
17 hours ago
macron
EuropeFrance
Macron says Europe forced Trump to back down: ‘Europe can make itself be respected, and that’s a very good thing’
By Lorne Cook, Sam McNeil and The Associated PressJanuary 22, 2026
17 hours ago
reagan
EconomyWealth
How the middle class was hollowed out from 1979 to 2022, according to new federal data
By Nick LichtenbergJanuary 22, 2026
17 hours ago
Personal FinanceGold
Best gold IRA companies 2026: Clear winners among the sea of options
By Joseph HostetlerJanuary 22, 2026
18 hours ago
CryptoCrypto Playbook
Key crypto bill appears bogged down—but one insider says Clarity Act still in strong position to pass
By Leo SchwartzJanuary 22, 2026
18 hours ago

Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
21 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
2 days ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
22 hours ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
24 hours ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.