• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Lifestylegambling

‘It just seems silly that everyone else can do it and we can’t,’ says sports gambler behind social media campaign to legalize it in Missouri

By
David A. Lieb
David A. Lieb
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
David A. Lieb
David A. Lieb
and
The Associated Press
The Associated Press
Down Arrow Button Icon
December 27, 2023, 6:59 PM ET
Sports gambling
Sports gambling is legal in 38 states.AP Photo/Carolyn Kaster

At his suburban St. Louis home, Brett Koenig can pull out his smartphone and open a sports betting app. But he can’t place a bet. He is blocked by a pop-up message noting he is not in a legal location.

Missouri is one of a dozen states where sports wagering remains illegal more than five years after the U.S. Supreme Court cleared the way for states to adopt it.

“It just seems silly that everyone else can do it and we can’t,” said Koenig, who has launched a social media campaign called “Let MO Play” to rally support for legal sports betting in his home state.

Other states have reaped a total of over $4 billion of taxes from more than $280 billion wagered on sports since 2018. Vermont will become the latest to accept sports bets, starting Jan. 11, But the odds for expansion to additional states appear iffy in 2024 because of political resistance and the sometimes competing financial interests of existing gambling operators.

“The handful of states yet to legalize are last for a reason: They all have multiple obstacles,” said Becca Giden, policy director at Eilers & Krejcik Gaming, a California-based consulting firm.

After a “whirlwind” of expansion, the playing field for further sports betting has narrowed to a group of states where various stakeholders all “want to kind of maximize what they get out of the legalization framework,” said Chris Cylke, senior vice president of government relations at the American Gaming Association, which represents the industry. “So that can create some friction.”

The states where sports betting remains illegal are Alabama, Alaska, California, Georgia, Hawaii, Idaho, Minnesota, Missouri, Oklahoma, South Carolina, Texas and Utah.

California and Texas, the nation’s two most populous states, would be the biggest prizes for sports bettors. But neither appear particularly likely to adopt it in 2024.

Voters in California last year overwhelmingly defeated two rival sports betting initiatives following a record $463 million raised by supporters and opponents. The advertising barrage was fueled by divisions among online gaming companies, tribal casinos and horse tracks. Those tensions have continued, with Native American tribes objecting to a new sports betting initiative that is seeking signatures to appear on the 2024 ballot.

The proposed sale of the Dallas Mavericks basketball team to a politically active family that runs the Las Vegas Sands casino company has raised speculation of a bigger push for legal sports betting in Texas. But the state Legislature is not in regular session in 2024, and Texas has no means of placing citizen initiatives on the ballot.

Neighboring Oklahoma already has scores of casinos run by tribes. Republican Gov. Kevin Stitt announced a plan in November to allow in-person sports betting at tribal casinos and online sports wagering through platforms licensed by the state. But his plan doesn’t appear to have support from tribes, with whom Stitt has been feuding.

Minnesota is perhaps the next likeliest state to authorize sports betting, but that probably would require a bipartisan vote in the Senate, where Democrats hold a slim one-seat advantage over Republicans. Lawmakers this past year struggled to resolve differences between tribal casinos, which want exclusive rights over online and in-person sports betting, and horse racing tracks, which also want a greater share of the gambling market. But they will try again.

“From the perspective of the tribes, the moment is now, and they’d like to see it done this year,” said Democratic state Sen. Matt Klein, a sponsor of sports betting legislation.

Efforts to legalize sports betting in Missouri have repeatedly stalled in the state Senate, where Republican Sen. Denny Hoskins insists it must be paired with the regulation of legally questionable slot-machine-style video games that have popped up in convenience stores and truck stops. Casinos oppose that.

Online sports wagering companies, casinos, professional sports teams and video gaming terminal interests have combined to hire about 80 lobbyists in Missouri.

The St. Louis Cardinals also are leading a coalition of the state’s professional sports teams proposing an initiative petition to put sports betting on the November ballot. But Senate President Pro Tem Caleb Rowden doubts the prospects of both the initiative petition and legislation, bemoaning that Missouri may “lose out on probably some fairly significant economic activity.”

Data suggests Missourians are interested in sports betting. From mid-June to mid-December, the technology firm GeoComply Solutions processed over 13.5 million location checks from 280,000 devices located in Missouri attempting to access mobile sports betting sites. About 48% were trying to use sportsbooks in Kansas, and 40% in Illinois. They were blocked from doing so.

When Koenig wants to bet on sports, he drives 45 minutes from his Missouri home to Illinois. He is not alone.

GeoComply processed 42,000 location checks from 1,900 online sports betting accounts that traveled from Missouri to an Illinois border town in the past six months. When the Kansas City Chiefs hosted the Buffalo Bills on Dec. 10, GeoComply tallied 786 location checks from 570 sportsbook accounts traveling from Missouri border towns into Kansas.

“It’s very easy for people to cross over, place their bets and then return to their home and watch the game,” GeoComply spokesman John Pappas said. “We see this thousands of times a day, a week, in any given state where it’s not legal.”

In Georgia, Republican Gov. Brian Kemp has expressed an openness to legalizing sports betting. But the effort stalled this past year when the Senate rejected a proposed constitutional amendment that would have let voters decide the issue. The debate is complex because proponents of casinos and horse racing want to leverage sports wagering to also legalize those forms of gambling.

Though still a toss-up, Georgia may be the most realistic candidate to authorize sports betting in 2024, Giden said. She expects a well-funded lobbying effort from the likes of online betting operators and sports teams.

To legally bet on sports in Alabama also would require a constitutional amendment approved by voters. In the Legislature, sports wagering proposals have become intertwined with broader efforts to expand gambling beyond the current tribal casinos, dog racing tracks and charitable bingo operators. None have been successful yet.

Republican state Sen. Greg Albritton said some lawmakers are working on new gambling legislation that would include casinos, a lottery and sports betting.

“Whatever happens, if I have my way, this issue will be debated this year,” he said.

___

Associated Press writer Kim Chandler contributed from Montgomery, Alabama.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By David A. Lieb
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Ken Griffin and Palm Beach.
SuccessBillionaires
Step inside ‘Billionaire’s Beach,’ where the world’s richest people are flocking to buy mega mansions and Donald Trump would be your neighbor
By Emma BurleighJanuary 18, 2026
23 hours ago
Real EstateHousing
If you want to be financially independent at a young age, don’t buy a house, serial investor says. Home ownership is just an ‘expensive indulgence’
By Sydney LakeJanuary 18, 2026
1 day ago
Arts & EntertainmentGen Z
Gen Zers and millennials go analog with letter writing, typewriter clubs and calligraphy to take a break from screen time
By Cheyanne Mumphrey and The Associated PressJanuary 17, 2026
2 days ago
SuccessWarren Buffett
Warren Buffett’s son says he didn’t know his dad was a billionaire until he was in his 20s—and his friends were just as surprised
By Sydney LakeJanuary 17, 2026
2 days ago
raccoon
North AmericaAnimals
For 15 years, a neuroscientist has studied raccoon intelligence in Central Virginia. Then a drunk one passed out in a nearby liquor store
By Kelly Lambert and The ConversationJanuary 16, 2026
3 days ago
Close cropped images of Sam Altman alongside an actor playing him.
AIFilm Industry
A filmmaker deepfaked Sam Altman for his movie about AI. Then things got personal
By Beatrice NolanJanuary 16, 2026
3 days ago

Most Popular

placeholder alt text
Economy
3 things Trump did in 24 hours to show that he's in control of American business
By Eva RoytburgJanuary 8, 2026
11 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
8 days ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
2 days ago
placeholder alt text
AI
Ford CEO warns there's a dearth of blue-collar workers able to construct AI data centers and operate factories: 'Nothing to backfill the ambition'
By Sasha RogelbergJanuary 18, 2026
24 hours ago
placeholder alt text
Economy
National debt is already killing the American Dream, says top economist—and it might push the U.S. into an outright depression
By Eleanor PringleJanuary 18, 2026
1 day ago
placeholder alt text
Economy
Europe can wield this $8 trillion 'sell America' weapon as Trump reignites a trade war over his Greenland conquest ambitions
By Jason MaJanuary 18, 2026
19 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.