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NewslettersCEO Daily

The rise of ‘friendshoring’ has sparked a new kind of trade war

By
Peter Vanham
Peter Vanham
and
Nicholas Gordon
Nicholas Gordon
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By
Peter Vanham
Peter Vanham
and
Nicholas Gordon
Nicholas Gordon
Down Arrow Button Icon
December 20, 2023, 2:00 AM ET
Global trade shrank 5% year-on-year, according to the UN's trade and development agency.
Global trade shrank 5% year-on-year, according to the UN's trade and development agency.Getty Images

Good morning from Geneva.

The headline seemed to signal that the death of globalization, long announced, is finally here: The UN’s specialized agency for trade and development, UNCTAD, reported last week that global trade tumbled down from its post-COVID high in 2023: it contracted 5%, or about $2 trillion, versus 2022.

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But that top-line take-away belies new trading patterns that show just how far countries are going to do business with allies.

Behold the rise of so-called “friendshoring.” Countries that were geopolitically aligned traded over 6% more with each other, regardless of their physical distance, UNCTAD found. Conversely, countries that were geopolitically “distant” or “very distant” traded significantly less with each other.

In practice, it means a trade trench war has set in.

Ukraine, for instance, became more dependent on the EU in 2023 (+10%), while Russia became more dependent on China (+8%). Taiwan became less dependent on China (-2.2%) and more dependent on the U.S. (+1.3%) and Europe (+1.5%). And perhaps most significantly, the U.S. and China both became less dependent on each other (-1.8% and -1%, respectively).

According to Richard Kozul-Wright, a director at UNCTAD, “it doesn’t look like there is going to be a shift in attitude” in those frosty trade relations any time soon. “A lot of Western businesses are not happy with the Cold War attitude the governments have taken towards China,” he said. “But there’s not been a real significant shift from either side, despite recent high-level meetings.”

Amid the rise in “friendshoring,” another trade-related buzzword, “nearshoring”—or trading with geographical neighbors—declined year-over-year. As a result, “trade concentration” increased: countries relied on a smaller number of trade partners, which were not necessarily nearby.

Combine those trends with the recent news of trade disruptions in the Red Sea, where almost a third of global container traffic passes, and you can bet supply chain resilience will be a major concern in 2024.  

Finally, UNCTAD noted, climate regulation tops the bill of new trade barriers. UNCTAD counted 2,366 climate-related non-tariff measures that restricted trade this past year, covering a quarter of global trade. Those regulations may help combat climate change in the long-term, but today the greatest victims are developing countries that are disproportionately shouldering the measures’ disruptive effects, the agency said.

More news below.

Peter Vanham
peter.vanham@fortune.com
@petervanham

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This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Peter VanhamEditorial Director, Leadership
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Peter Vanham is editorial director, leadership, at Fortune.

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Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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