• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceHousing

It’s 52% more expensive to buy than rent in this housing market, and shoppers are pulling out of contracted offers left and right

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
October 24, 2023, 2:56 PM ET
Person on phone
How high are mortgage rates?Getty Images

Near-record-high home prices and spiking interest rates aren’t just driving home sales down to their lowest levels in well over a decade—they’re also increasingly leading more buyers who actually had offers accepted to drop out of their agreements as they reassess their budgets and find homeownership doesn’t necessarily fit anymore.

Recommended Video

An estimated 53,000 home purchase agreements fell through in September, over 16% of homes that went into contract that month, according to real estate brokerage Redfin. That’s the highest rate of cancellations—defined as pending sales that fell out of contract, as a percentage of overall pending sales—since last October.

That’s no surprise, as the average 30-year mortgage rate surpassed 7% in September, the highest in two decades (and then went even higher, to 8%), and prices remained sky-high.

In fact, it’s cheaper to rent than to buy in nearly every major market in the U.S., with the Wall Street Journal reporting that high mortgage rates make buying 52% more expensive on average than renting in this climate, citing a CBRE analysis.

Median rents have been dropping across the country, improving affordability for tenants and helping them rethink their desire to enter the housing market at this profoundly pricey time. Homebuyers must earn north of $114,600 to afford the median-priced U.S. home, according to a separate Redfin analysis.

Ever-increasing insurance premiums and disagreements on who’s responsible for needed repairs are also behind the cancellation rate, Heather Kruayai, a Redfin Premier agent in Jacksonville, said in the report. Given the astronomical prices, homebuyers are being more cautious, Kruayai said. “Buyers hold a lot of the cards right now, and sellers are having to give out more concessions to close the deal.”

Speaking of high insurance costs, the metro areas with the highest share of cancellations include Atlanta (24.4%), Jacksonville (24%), Orlando (23.6%), Tampa (22.7%), and Fort Lauderdale (22%), well over the already high national average cancellation rate of 16.3%.

Also in September, existing-home sales dropped to their lowest figure since 2010, according to the National Association of Realtors, and closed sales overall fell to the lowest level since the COVID-19 pandemic began, per Redfin’s report. When every aspect of homeownership is increasing with seemingly no end in sight, buyers are finding the prospect less and less attractive.

Despite the cancellations, there still just isn’t that much inventory, even with new listings inching up last month. That’s keeping prices high and more buyers on the sidelines.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
1 day ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
2 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago
placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
1 day ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
1 day ago
placeholder alt text
Commentary
I've studied nonviolent resistance in war zones for 20 years and Minnesota reminds me of Colombia, the Philippines and Syria
By Oliver Kaplan and The ConversationFebruary 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Personal Finance

A person holding a blue piggy bank
Personal FinanceSavings
Best savings account bonuses for February 2026
By Joseph HostetlerFebruary 5, 2026
4 hours ago
trump
EconomyTaxes
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
10 hours ago
Personal FinanceLoans
Personal loan APRs on Feb. 5, 2026
By Glen Luke FlanaganFebruary 5, 2026
11 hours ago
Personal Financegold prices
Current price of gold as of February 5, 2026
By Danny BakstFebruary 5, 2026
11 hours ago
lewis
Big Techbooks
Michael Lewis reveals he’s got a deal to write a Sam Altman book—when ChatGPT is ready to write a rival draft
By Nick LichtenbergFebruary 5, 2026
12 hours ago
Price of platinum for February 5, 2026
Personal Financemoney management
Current price of platinum as of Thursday, February 5, 2026
By Joseph HostetlerFebruary 5, 2026
12 hours ago