• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

A looming insurance shock spells trouble for housing markets in Florida and California

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
August 18, 2023, 12:56 PM ET
A view of the Main Beach Coastline in Laguna Beach, Southern California.
A view of the Main Beach Coastline in Laguna Beach, Southern California. Getty Images

Home insurers are pulling out of California and Florida, at what feels like alarming rates. Earlier this year, State Farm, California’s largest property insurer, announced that it would stop accepting new applications for all property and casualty insurance in the state, citing “historic increases in construction costs outpacing inflation, rapidly growing catastrophe exposure, and a challenging reinsurance market.” Farmers Insurance followed, putting a cap on the number of policies it writes in the state. And Allstate, last year, announced that it would no longer write new homeowner policies in California.

In Florida, within the last month or so alone, Farmers Insurance announced that it was pulling out of the state’s market to “effectively manage risk exposure,” the company said, in a statement previously provided to Fortune. Shortly after, AAA said it would not renew a “very small percentage of higher exposure homeowner’s policies in Florida,” because of the state’s “challenging market,” according to a statement shared with Fortune previously.  

It’s becoming an increasingly difficult situation for the Florida and California housing markets, given that both experienced substantial increases in home prices during the pandemic. Not to mention that mortgage rates are back up, with the latest reading for the average 30-year fixed rate coming in at 7.37%, hitting a 20-year high. Affordability is shot, and insurance woes only exacerbate the problem. To such an extent, according to a John Burns Research and Consulting homebuilder survey, insurance concerns are somewhat slowing new home sales in Florida and California. 

John Burns Research and Consulting’s vice president of research and demographics, Eric Finnigan, told Fortune that they’d heard anecdotes from industry contacts that Florida and California’s distressed insurance industries were having an impact on their housing markets before they had data to back it up. It started with investors, he said, looking to buy properties and getting quoted twice or three times as much for coverage than a few years prior. In some cases, they couldn’t justify the cost and those deals fell through. With this survey, John Burns Research and Consulting asked builders how concerned buyers are about the availability and cost of homeowners insurance in their region, and the impact that concern is having on sales, Finnigan explained. 

“About a third of homebuilders in Florida are saying that buyers’ concerns about insurance availability and costs are somewhat slowing sales,” Finnigan told Fortune. 

Specifically, 32% of homebuilders in Florida are saying that buyers’ concerns over insurance are slowing sales, at least somewhat. But to be clear, in Florida’s case, 68% of builders suggest there’s no impact on sales. Still, in Northern California, 20% of homebuilders surveyed said that buyers’ concerns over property insurance are somewhat slowing sales, and in Southern California, 29% of builders said as much. To compare, on a national level, only 9% of builders said that insurance concerns were somewhat slowing sales, and in Texas, only 4% said the same. 

It’s clear that buyers in these markets are concerned. In Florida, 54% of builders said buyers are somewhat concerned over the availability and cost of homeowners insurance, and 14% said they were very concerned. And they have reason to be. Homeowners in Florida are already paying the highest insurance premiums in the nation, with an average premium of $6,000 per year, versus the U.S. average of $1,700 per year, according to Mark Friedlander, the Florida-based director of corporate communications for the Insurance Information Institute.

In both markets, insurance operating costs are up (although operating costs are up throughout most industries, Finnigan said). Additionally, there seem to be more and more extreme events, whether that’s extreme weather or natural disasters, resulting in homeowners filing insurance claims. That results in even higher costs for insurance companies, which is largely why we’re seeing insurers either pulling out of these states completely or renewing fewer policies. Those that are left can be more selective with who they cover, resulting in fewer options and high costs for homeowners. There are several factors at play, and these are just two of the many forces behind the insurance exodus.  

Interestingly enough, Finnigan said, “concerns about costs are just keeping people in rental units longer.” For someone who may have been considering buying a home, and already would have been stretching their budget to afford their monthly mortgage payment, these increases in property insurance are pushing that out of reach. 

Insurance woes may be a secondary concern, as Finnigan put it, but he still thinks the problem at hand is “serious.” Up to this point, he said, builders have been able to incentivize their buyers through mortgage-rate buydowns, for one. The longer rates stay at above 7%, the more insurance issues will magnify strained housing affordability in California and Florida. 

“As mortgage rates stay high, these markets have even more risks than, say, Georgia or Texas or Colorado, where these insurance concerns aren’t as salient,” Finnigan said, honing in on the fact that several would-be buyers are already trying to wrap their heads around monthly mortgage payments that have more than doubled in just a few years, and higher insurance costs only make owning a home more unaffordable. Maybe that means people continue to rent for longer, as Finnigan pointed out, or maybe it means a family that would’ve moved to Florida chooses not to, or delays their move, instead. 

“If these natural disasters, or extreme weather, get worse, I could see this intensifying and the impact actually getting worse,” Finnigan said. 

The big risk, in his view, is the impact insurance concerns will have on housing demand. For California, it could cause more people to move out of the state, and for Florida, it could cause fewer people to move there, Finnigan explained. As we head into the fall, we may see a seasonal slowdown in some markets and “if the insurance issue stays the way it is, or it gets worse, it’ll have an even bigger impact,” Finnigan said. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Man driving and looking shocked.
Economygas prices
Driving less, canceling vacations, and tightening budgets: All the ways Americans are coping with soaring gas prices
By Tristan BoveMay 8, 2026
6 hours ago
kid on phone
Politicssmartphones and mobile devices
‘Close to zero’: Schools are spending tens of millions banning phones from classrooms, but test scores aren’t improving
By Jake AngeloMay 8, 2026
7 hours ago
Iran may have a higher tolerance for economic pain—but the pain is excruciating as regime reveals 100% inflation in just days on some items
EconomyIran
Iran may have a higher tolerance for economic pain—but the pain is excruciating as regime reveals 100% inflation in just days on some items
By Jason MaMay 8, 2026
7 hours ago
Vincent Clerc speaks in front of a picture of a port.
EnergyShipping
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it’s trying not to pass down
By Sasha RogelbergMay 8, 2026
8 hours ago
Airfare is up 15%, gas is past $4, and SAP Concur data shows business travel is quietly breaking
Travel & Leisuregas prices
Airfare is up 15%, gas is past $4, and SAP Concur data shows business travel is quietly breaking
By Catherina GioinoMay 8, 2026
8 hours ago
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
CryptoBitcoin
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
By Ben WeissMay 8, 2026
9 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
2 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.