• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Former PepsiCo CEO Indra Nooyi shares her 5 rules for leading through uncertainty: ‘Companies have to articulate a purpose’

By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Down Arrow Button Icon
October 24, 2023, 2:15 AM ET
If companies want to keep talent, they "have to articulate a purpose…that touches people emotionally and encourages them to give the company their all," former PepsiCo CEO, Indra Nooyi, suggests.
If companies want to keep talent, they "have to articulate a purpose…that touches people emotionally and encourages them to give the company their all," former PepsiCo CEO, Indra Nooyi, suggests. Photo by Marla Aufmuth—Getty Images for Watermark Conference for Women

Good morning.

Every age has its uncertainties, but the current age has more than most. War raging in Europe and the Middle East and foreboding in Asia; an economy perched on the pivot from unprecedented monetary and fiscal stimulus to a return to an unfamiliar normality; a pandemic that provoked massive changes in work and life; new technologies moving at warp speed with premonitions of both utopian and dystopian consequences. How do you lead a business in such an extreme ‘VUCA’ environment?

Recommended Video

I had the opportunity last week to pose that question to Indra Nooyi, ex-CEO of PepsiCo, at a forum hosted by consulting firm Slalom. Her answer was a mini-master class in modern leadership. She boiled it down to five rules:

“First: Rather than articulate a vision for the company, CEOs have to learn to talk about alternatives and scenarios. That is the only way you can get your team to constantly look for changes in the environment that could impact your direction.”

“Second: You have to build resilience, agility and adaptability into the company. That’s often talked about, but rarely practiced. Study past setbacks. Look for leaders who have navigated through crises and failures.”

“Third: Lifelong learning is the survival mantra of the future. Leaders must understand coming trends and technologies. They must study whatever is driving change in-depth. They must go back to being students.”

“Fourth: Rethink how you do talent succession. Targeting the most capable is going to be the biggest competitive advantage you have. Make succession an ongoing science.”

“Fifth: The only way to find and bind outstanding talent to the company is to engage their hearts as well as their head and hands in the business of the company. To do so, companies have to articulate a purpose…that touches people emotionally and encourages them to give the company their all.”

Well put. More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

More oil consolidation

Chevron has agreed to buy fellow oil company Hess in a $53 billion deal. It’s the latest mega-deal in the fossil fuel industry, following Exxon’s $60 billion purchase of Pioneer Natural Resources earlier this month. Chevron is pivoting to capture energy resources that are closer to home, like Hess’s stake in the Stabroek Block in the South American country of Guyana, the largest crude oil discovery in the past decade. Bloomberg

Women’s 'Day Off'

Women in Iceland–including Prime Minister Katrín Jakobsdóttir–will take part in a one-day strike to protest the gender pay gap. Women taking part in Kvennafri, or “Women’s Day Off” in Icelandic, will abstain from both paid and unpaid work, including household chores and childcare. While Iceland often receives high marks on gender equality from organizations like the World Economic Forum, organizers are pushing back against the idea that the country is an “equality paradise.” The New York Times

End of a ‘golden era’

Hong Kong’s property developers, once buoyed by the world’s least affordable housing market, may soon confront government efforts to tackle sky-high home prices. “Hong Kong real estate is no longer a totally free market,” Chinachem CEO Donald Choi says. “The golden era of high profit margins in the housing market is over.” The median Hong Kong home costs almost 19 times the city’s median household income, according to a March report from think tank Demographia. Financial Times

AROUND THE WATERCOOLER

Saudi crown prince Mohammed bin Salman’s 2030 growth plan bears fruit as Hyundai inks deal to join Lucid as next carmaker in the Gulf by Christiaan Hetzner

Commentary: Here’s the climate movement’s biggest mistake since the 1970s, according to the climate scientist who won the Nobel Prize alongside Al Gore by David Schimel

Britain’s return-to-office push pays off—more people are back 5 days than working from home for the first time since COVID-19 by Prarthana Prakash

Chevron boss says the $300 billion oil giant has changed life on Earth for the better: ‘We’re not selling a product that is evil’ by Orianna Rosa Royle

Billionaire hedge funder Bill Ackman is suddenly more worried about a ‘slowing’ economy than inflation—and he’s putting his money where his mouth is by Will Daniel

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Most Popular

placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
24 hours ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
24 hours ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
17 hours ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
2 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
3 days ago
placeholder alt text
Law
Disgraced millennial Frank founder Charlie Javice hits JPMorgan with $74 million legal bill, including $530 in gummy bears and $347 'afternoon snack'
By Sasha RogelbergDecember 23, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
Your predictions for women, AI, and the workplace in 2026
By Emma HinchliffeDecember 24, 2025
19 hours ago
Vanguard CIO Nitin Tandon.
NewslettersCIO Intelligence
How investment giant Vanguard’s CIO is placing big tech bets today to create the AI digital advisor of tomorrow
By John KellDecember 24, 2025
20 hours ago
NewslettersCFO Daily
How AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’
By Sheryl EstradaDecember 24, 2025
23 hours ago
NewslettersCEO Daily
Expedia CEO Ariane Gorin on the fight to ensure AI doesn’t turn her brands into invisible pipes consumers never see
By Diane BradyDecember 24, 2025
1 day ago
NewslettersTerm Sheet
The AI startups founders and VCs say could be acquisition targets in 2026
By Allie GarfinkleDecember 24, 2025
1 day ago
Thierry Breton, former European Commissioner for the Internal Market, in Paris on June 13, 2025. (Photo: Thomas Samson/AFP/Getty Images)
NewslettersFortune Tech
U.S. denies visas for five Europeans, alleging American censorship
By Andrew NuscaDecember 24, 2025
1 day ago