• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

Tapestry’s chief didn’t think she was the ‘CEO type.’ Now she’s doubling her company’s revenue with a record acquisition

By
Emma Hinchliffe
Emma Hinchliffe
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
October 16, 2023, 8:48 AM ET
Joanne Crevoiserat, CEO of Tapestry
Joanne Crevoiserat in the lobby of Tapestry's global headquarters in New York City. "We’re building here," the CEO tells Fortune. "And I’d rather be a brand-builder and a talent-builder than a dealmaker."Courtesy of Tapestry

Good morning, Broadsheet readers! A new study finds that caregiving can increase the severity of menopause symptoms, Saudi Arabia is strengthening its women’s soccer league, and Tapestry’s chief didn’t see herself as a CEO—until she redefined the job. Have a wonderful Monday!

– New definition. Joanne Crevoiserat never saw herself as a CEO. “I’m not sure I’m the CEO type,” she recalls saying when, while serving as Abercrombie & Fitch’s CFO and then COO, she was asked why she didn’t throw her hat in the ring for the retailer’s open chief executive job.

Recommended Video

Today, Crevoiserat is the CEO of Tapestry, the company behind Coach and Kate Spade. Under her watch, Tapestry announced in August an $8.5 billion plan to acquire Capri Holdings, the parent of Michael Kors and Jimmy Choo. The deal would double Tapestry’s revenue to $12 billion and is the largest fashion industry merger since the mid-2000s.

So how did Crevoiserat go from publicity-shy C-suite exec to a CEO architecting an undeniably bold deal? She redefined her definition of “CEO,” she tells Fortune senior writer Phil Wahba in a new feature story.

Joanne Crevoiserat, CEO of Tapestry
Joanne Crevoiserat in the lobby of Tapestry’s global headquarters in New York City. “We’re building here,” the CEO tells Fortune. “And I’d rather be a brand-builder and a talent-builder than a dealmaker.”
Courtesy of Tapestry

Crevoiserat came up as a finance exec, working at Walmart and Kohl’s before Tapestry. She thought of CEOs as “larger than life” and didn’t see herself that way. Rather than change who she was, she changed her perception of the top job.

Crevoiserat is still not the loudest CEO in the room. She shies away from the flashy, even skipping flagship brand Coach’s star-studded fashion show last month in favor of nosebleed seats at the U.S. Open. She sees her version of CEO not as a wallflower, but a “behind-the-scenes player who provides direction and cohesion and comes up with the strategy around which the company will coalesce,” Phil writes. That job description especially applies to a portfolio company like Tapestry, where other leaders and creatives are the faces of individual brands.

Tapestry will need that steadying force as it seeks to pull off the integration of Capri, which analysts have said comes with a major “execution risk.” Capri is in need of a turnaround, and its addition will make Tapestry a much more complex business.

Read more about what lies ahead for Crevoiserat and Tapestry in Phil’s feature.

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Joseph Abrams. Subscribe here.

ALSO IN THE HEADLINES

- Family and fatigue. Nearly 40% of women experiencing menopause symptoms say those symptoms worsened as they spent more hours taking care of others, reports a soon-to-be-published paper introduced at last month’s Menopause Society Conference. The study comes at a time when the AARP says a majority of the country’s caregivers are female. Fortune

- Saudi's goals. Women’s soccer is a burgeoning force in Saudi Arabia with clubs poaching international talent, and the Saudi Women’s Premier League landing a three-year sponsorship with Lay’s last week. Saudi salaries and prize money are enticing, but some international players are still hesitant to play there due to poor women's rights. The Athletic

- Bargaining for better. Eight health care provider workforces have unionized since Roe v. Wade was overturned last summer. Employees at one unionized Planned Parenthood facility are looking for higher wages and more staff to accommodate out-of-state abortion seekers in a post-Roe world. Bloomberg

- Childbirth, rated. Kimberly Seals Allers took the negative hospital experience she had during childbirth and turned it into Irth, an app where parents of color can rate their experiences at different hospitals and with different doctors. More than 10,000 reviews have been posted to the app just since it released more than two years ago. NPR

- Expanding Universe. This year's Miss Universe pageant will feature two trans women for the first time: Miss Portugal Marina Machete and Miss Netherlands Rikkie Kollé. CNN

- Rest in peace. Louise Glück, who won the Nobel Prize for poetry in 2020, has died at 80. She was the first American-born poet to win the Nobel since T.S. Eliot in 1948. Washington Post

MOVERS AND SHAKERS: Fidelity Investments announced Kristin Salisbury as regional vice president, relationship management. 

ON MY RADAR

‘I thought I was going to lose my mind’: Julia Louis-Dreyfus on grief, her dramatic new role—and the Seinfeld reunion The Guardian

How Jesmyn Ward is reimagining Southern literature New York Times

Felicity Blunt: The queenmaker Bustle

PARTING WORDS

"To see it in the context that I have carried in my heart and in my mind, and it’s sustained me—that’s overwhelming, completely overwhelming."

—Feminist artist Judy Chicago on "Herstory," her new exhibition of female artists at New York City's New Museum

This is the web version of The Broadsheet, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.

About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
By Joey AbramsAssociate Production Editor

Joey Abrams is the associate production editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Aerie built a brand based on ‘real.’ That’s at the heart of its ‘no AI’ promise
NewslettersMPW Daily
Aerie built a brand based on ‘real.’ That’s at the heart of its ‘no AI’ promise
By Emma HinchliffeMay 1, 2026
5 hours ago
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
NewslettersTerm Sheet
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
By Allie GarfinkleMay 1, 2026
11 hours ago
Apple CEO Tim Cook in Washington, D.C. on December 10, 2025. (Tom Williams/CQ-Roll Call/Getty Images)
NewslettersFortune Tech
Tim Cook’s advice for Apple’s next CEO
By Andrew NuscaMay 1, 2026
11 hours ago
Brian Niccol’s nascent Starbucks turnaround starts with treating workers better
NewslettersCEO Daily
Brian Niccol’s nascent Starbucks turnaround starts with treating workers better
By Phil WahbaMay 1, 2026
12 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
1 day ago
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
NewslettersMPW Daily
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
By Emma HinchliffeApril 30, 2026
1 day ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
8 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
1 day ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
13 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
Banking
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.