• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon is set to do with logistics services what it did with cloud computing—and it may be a $100 billion idea

By
Subrat Patnaik
Subrat Patnaik
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Subrat Patnaik
Subrat Patnaik
and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 12, 2023, 10:43 AM ET
Adam Selipsky, CEO of Amazon Web Services (AWS).
Adam Selipsky, CEO of Amazon Web Services (AWS).David Paul Morris/Bloomberg via Getty Images

Amazon.com Inc.’s next big thing might be lurking in the expensive supply chain apparatus that’s helped transform its e-commerce business into a juggernaut.

Recommended Video

The Seattle-based company’s expansion into so-called logistics services — shipping and distribution — could eventually be worth more than $100 billion in revenue, according to Truist Securities analyst Youssef Squali.

“By turning its logistics network into a service offering for off-Amazon merchants, we believe the company is turning a major cost center into a profit center,” Squali, a long-time Amazon bull who has had a buy rating on the stock since initiating coverage in 2017, wrote in a research note Wednesday.

Amazon shares have risen 58% this year as a shift to cost-cutting has boosted profits, after Covid-19 lockdowns spurred a spending binge on things like warehouses to keep up with soaring orders. The additional sales would help boost Amazon’s revenue growth, which sank to 9% last year, its slowest-ever expansion. It’s projected to rise 11% to $570 billion in 2023, according to the average of analyst estimates compiled by Bloomberg.

Supply Chain by Amazon is the latest part of its drive to become a leading logistics company, overseeing the flow of products from factories to customers’ doorsteps globally. The company aims to replace a variety of businesses handling tasks like ocean freight, customs, ground transport and inventory storage, with one seamless service.

Analysts see the strategy echoing what the firm achieved with its cloud business, when it built Amazon Web Services to serve its own needs before opening the platform to third-party merchants.

“Amazon has the two main pillars: AWS, and retail” and there’s always been talk of them having another pillar, Thomas Martin, senior portfolio manager at Globalt Investments, said in an interview. There’s “every reason to believe that Amazon will pursue that, and that they will ultimately be successful.”

Amazon’s valuation has dropped since last year, but at 34 times profits projected over the next 12 months, it’s still one of the most expensive of the biggest technology and internet companies.

That’s hardly a deterrence for Wall Street, where all but two of the 63 analysts tracked by Bloomberg covering the company have buy ratings. The average price target implies a gain of 31% over the next year. The stock rose 0.8% Thursday.

“Amazon is basically a stock that is loved, not really based on today’s earnings, but more so what they’re gonna do in 2024 and 2025,” said Globalt’s Martin.

When it comes to its supply chain ambitions, “the revenues might take time to ramp up to get to the point where they’re really going to be making money,” he said.

— With assistance by Spencer Soper and David Watkins

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Subrat Patnaik
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Goldman Sachs’ tech boss says tracking individual AI usage isn’t useful. He just watches how fast his 12,000 engineers move from idea to production
AIBanks
Goldman Sachs’ tech boss says tracking individual AI usage isn’t useful. He just watches how fast his 12,000 engineers move from idea to production
By Marco Quiroz-GutierrezMay 8, 2026
5 hours ago
hacking
CybersecurityHacking
Student hackers get revenge on final exams as ‘ShinyHunters’ takes down nearly 9,000 schools study software
By Heather Hollingsworth and The Associated PressMay 8, 2026
8 hours ago
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
CryptoBitcoin
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
By Ben WeissMay 8, 2026
8 hours ago
Apple promised a smarter Siri, but a lawsuit says it didn’t deliver—and you can get up to $95 back
LawApple
Apple promised a smarter Siri, but a lawsuit says it didn’t deliver—and you can get up to $95 back
By Catherina GioinoMay 8, 2026
8 hours ago
Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsMay 8, 2026
8 hours ago
Tired hispanic man in a professional suit feeling sad while waiting for the appointment of a job interview at a recruitment office
EconomyJobs
The job market is healing for everyone—except in the office
By Eva RoytburgMay 8, 2026
9 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
2 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.