• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon takes on Elon Musk’s Starlink by launching its first satellites that will beam high-speed internet service to Earth

By
Loren Grush
Loren Grush
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Loren Grush
Loren Grush
and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 6, 2023, 5:39 PM ET
A rocket carrying Amazon's satellites for space-based Internet service.
A rocket carrying Amazon's satellites for space-based Internet service. Paul Hennesy/Anadolu Agency via Getty Images

Amazon.com has launched its first two satellites for its Project Kuiper, the tech giant’s initiative to build a massive constellation of satellites that can provide internet coverage to Earth.

Recommended Video

An Atlas V rocket, operated by United Launch Alliance LLC, lofted the pair of satellites en route to orbit from Florida at 2:06 p.m. local time Friday. The mission is still ongoing, and it’s unclear when the satellites will be deployed from the rocket. 

Project Kuiper’s goal is to eventually put 3,326 satellites into low Earth orbit, where they will beam broadband internet service to the ground below, similar to Elon Musk’s SpaceX Starlink. The two launched Friday, KuiperSat-1 and KuiperSat-2, are test satellites that will allow Amazon to demonstrate the ability to send and receive broadband signals.

This mission has been long delayed. Amazon originally hoped to launch these satellites a year ago on a different, experimental rocket. However, the company wound up switching the launch vehicle for these satellites multiple times, eventually landing on ULA’s workhorse Atlas V rocket, in order to get the satellites into space more quickly. 

To be compliant with its license with the Federal Communications Commission, Amazon needs to launch half of its Kuiper constellation by 2026. 

Its two relatively small test satellites, thought to weigh between 1,300 and 1,550 pounds (600 and 700 kilograms) each, were the only payloads on board the Atlas V rocket, which is capable of launching up to 44,000 pounds of cargo to low-Earth orbit.

“It’s like using a tractor-trailer to transport a couple of suitcases,” said Brian Weeden, director of program planning for the Secure World Foundation, a space sustainability nonprofit. “But I don’t think they had any other choice.”

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Loren Grush
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Mark Zandi, chief economist at Moody's Analytics, pictured in May 2023, warns of record debt issuance by AI companies during an infrastructure boom.
Big TechTech
Borrowing by AI companies represents a ‘mounting potential threat to the financial system,’ top economist says 
By Nino PaoliDecember 9, 2025
58 minutes ago
Man in dark jacket sitting on a chair
AIBrainstorm AI
Amazon’s new Alexa aims to detangle household chaos, like who fed the dog and the name of that restaurant everyone wanted to try
By Amanda GerutDecember 9, 2025
2 hours ago
LawSocial Media
Australia will start banning kids from social media this week—and Malaysia is getting ready to do the same
By Angelica AngDecember 9, 2025
2 hours ago
AIBrainstorm AI
Google Cloud CEO lays out 3-part strategy to meet AI’s energy demands after identifying it as the ‘most problematic thing’
By Jason MaDecember 8, 2025
7 hours ago
AIBrainstorm AI
Cursor developed an internal AI Help Desk that handles 80% of its employees’ support tickets says the $29 billion startup’s CEO
By Beatrice NolanDecember 8, 2025
9 hours ago
Trump
Big TechSemiconductors
Trump says he’ll allow Nvidia to sell advanced chips to ‘approved customers’ in China
By Josh Boak and The Associated PressDecember 8, 2025
9 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
14 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
13 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
5 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.