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Tesla faces such fierce competition in China that it’s offering a revamped Model Y with no price increase

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Bloomberg
Bloomberg
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Bloomberg
Bloomberg
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October 1, 2023, 9:44 AM ET
People visit the booth of BYD, a surging Tesla rival in China, during the 2023 Shenyang International Auto Show on May 3.
People visit the booth of BYD, a surging Tesla rival in China, during the 2023 Shenyang International Auto Show on May 3.VCG/VCG via Getty Images

Tesla Inc. released an updated version of the Model Y in China, with improved configurations and the same starting price, in a push to better compete with local rivals.

Among the changes is a slightly faster 0-100 km/h acceleration time of 5.9 seconds, a new wheel design and added ambient lighting, the automaker said in a post on its WeChat account on Sunday. The starting price for the base model remains 263,900 yuan (just over $36,000), according to the post.

The move to sweeten the Model Y offering is much-needed for the US company, as it faces escalating price pressure from domestic rivals like BYD Co., which aims to sell 3 million vehicles this year. Nio Inc. and Xpeng Inc., two other upstart Chinese electric vehicle makers gaining traction, are also expanding their lineups.

Tesla in September revamped the Model 3 sedan with sleeker looks and longer range while slashing the prices of its premium vehicles in an all-out push to boost sales.

Read more: Elon Musk admits BYD cars ‘are highly competitive these days’ after 2011 clip shows him laughing at the rival now trouncing Tesla in China

— With assistance by Vlad Savov, Lin Zhu, Chunying Zhang, and Danny Lee

    Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
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