• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipCareers

Verizon’s CEO has been ranking his mood from 1 to 10 every day since 2009 to get him into the right mindset to do his job

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
September 25, 2023, 10:25 AM ET
Verizon CEO Hans Vestberg visits "Mornings With Maria" at Fox Business Network Studios on December 04, 2019 in New York City.
Verizon CEO Hans Vestberg, pictured in 2019, said he tracks his mood every day to make sure he brings the right energy to work.John Lamparski—Getty Images

CEOs might not always realize—or care—how their mood impacts their workforce, but for Verizon boss Hans Vestberg, taking a little time each morning to come to grips with how he’s feeling has become a vital component of leadership success.

Recommended Video

Speaking at Fast Company’s Innovation Festival in New York last week, the Swedish-born telco CEO stressed the importance of self-reflection for business leaders.

“If you want to lead other people, you need to start with yourself,” he said during an onstage discussion with Mansueto Ventures CEO Stephanie Mehta.

To achieve that, Vestberg implemented an unusual tactic into his morning routine: rating his state of mind on the previous day from 1 to 10, to help himself find the “right mood and energy” for the day ahead.

According to Vestberg, the sweet spot is a score between three and seven.

A one or two means he was not in the right headspace to collaborate a day earlier, and therefore should try to “stay in his office” and work alone during the coming day, he explained.

Meanwhile, anything above eight means he has “so much energy that people get tired of me” and he is so overexcited that he could actually drain his coworkers instead of engaging them.

The ritual, which Vestberg said “brings out the strength in my leadership,” is something he’s been doing “every day” since 2009, when he was appointed chief executive of Swedish telecoms firm Ericsson. He’s been recording his mood ranking in a spreadsheet for all that time.

Vestberg, who was appointed Verizon’s CEO in 2018 and chairman in 2019, also tracks how he spends his time at work every day to ensure he’s focused on the most essential issues Verizon has to deal with.

He regularly shares the data with Verizon’s top executives to encourage them to reflect on how well they’re spending their own time during the working day, he revealed.

Vestberg’s ‘boss contract’

As well as looking inward on a daily basis, Vestberg told Mehta at last week’s conference that he created a “boss contract” when he took the reins at Verizon.

He used the so-called contract, a white paper he shared with the company’s board of directors, to outline his vision for the firm under his leadership.

In his first managerial job at Ericsson, he shared a memo with his supervisor that spelled out five goals, representing a “contract” with his boss wherein he outlined the value he would bring to the role.

This proactive approach provides him with valuable insights into the company’s operations, fosters meaningful relationships, and encourages open dialogue with his subordinates.

CEOs working on their mental well-being

Vestberg isn’t the only big-name CEO who utilizes techniques designed to enhance his mental well-being in order to better himself as a leader.

Earlier this year, Novartis chief Vas Narasimhan told CNBC affiliate network CNBC-TV18 that he took time for mindfulness to bolster his decision-making capabilities.

“Learning about meditation and exercises, like yoga and pranayama, looking inside yourself to find an inner peace, allows you then to be courageous, because in a lot of ways, [you have a sense of] psychological security you build inside your own mind,” he said.

Meanwhile, former LinkedIn CEO Jeff Weiner once revealed that he scheduled between 90 minutes and two hours of “nothing” every day.

“It’s a system I developed over the last several years in response to a schedule that was becoming so jammed with back-to-back meetings that I had little time left to process what was going on around me or just think,” he wrote in a LinkedIn post. “The buffer [period] is the best investment you can make in yourself and the single most important productivity tool I use.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
1 day ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Energy
Next-gen nuclear's tipping point: Meta and hyperscalers start deals with Bill Gates’ TerraPower, Sam Altman-backed Oklo, and more
By Jordan BlumFebruary 7, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

EconomyUkraine invasion
Russian attacks on Ukraine’s energy infrastructure are the biggest threat to its economy, which could shrink as much as 3%
By Kamila Hrabchuk and The Associated PressFebruary 8, 2026
5 hours ago
C-SuiteMedia
Washington Post publisher to step down after big layoffs as union calls his legacy ‘attempted destruction of a great American journalism institution’
By David Bauder and The Associated PressFebruary 8, 2026
5 hours ago
Tom Brady looks on prior to the game at AT&T Stadium on September 15, 2024 in Arlington, Texas.
Personal FinanceNFL
Tom Brady is making 15 times more as a Super Bowl commentator than he did playing in the big game thanks to $375 million contract 
By Eva RoytburgFebruary 8, 2026
6 hours ago
tipping
CommentaryTipping
I’m the chief growth officer at a payments app and I know how America really tips. Connecticut, I’m looking at you
By Ricardo CiciFebruary 8, 2026
7 hours ago
heacock
CommentaryLeadership
I’m a CEO who grew a ‘boring’ air filter business into a $260 million company, and AI is going to help blue-collar, everyday people just like me
By David HeacockFebruary 8, 2026
7 hours ago
Joanna Griffiths, the founder and president of Knix
SuccessEntrepreneurs
The founder of $400 million company Knix sees a hypnotherapist to ‘rewire’ her brain and work through her fear of failure
By Emma BurleighFebruary 8, 2026
7 hours ago