• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
SuccessGen Z

Gen Z is souring on college degrees as a path to success, sociology professor says. They have a good reason: Skills-based hiring is the way of the future

By
Jane Thier
Jane Thier
Down Arrow Button Icon
By
Jane Thier
Jane Thier
Down Arrow Button Icon
September 23, 2023, 9:00 AM ET
woman in classroom
Like the American Dream itself, college is falling out of favor with Gen Z. Morsa Images - Getty Images
Add Fortune on Google for similar content.

In what is sure to be shocking news, college students feel differently about major issues than their parents did. The topic of the hour is college itself. According to many young people, the herculean four-year undertaking is no longer worth the trouble. 

Recommended Video

That’s from the point of view of Philip Cohen, a sociology professor at the University of Maryland–College Park. The overarching attitude of today’s college students, Cohen tells Fortune in an interview, is that getting a college degree is no longer a ticket to a secure future, even if they themselves chose to enroll.  

The parents of today’s college students often told them going to college would provide a path to job security, which would eventually blossom into a fruitful career. That comes with the generational benchmarks of home ownership, a vacation fund, and even the ability to provide for a family, and the next generation’s education, too. That’s what the American Dream purported to offer, at least, until Gen Z came along and upended it. 

“Historically, we were told, ‘For 20 years you learn, for 30 years you lead, and maybe for 20 years, if you’re lucky, if you live this false American Dream, then you get to live,’” Ziad Ahmed, the founder and CEO of Gen Z–focused consulting firm JUV Consulting, said at Fortune’s Impact Initiative conference last week. “Gen Z is taking the microphone back and saying, ‘Hell, no. I want to learn, I want to lead, and I want to live simultaneously. And you’ll be damned if you tell me otherwise.’”

The idea of college ensuring success has eroded, Cohen tells Fortune. “To be sure, pursuing education and a career is still a safer bet for your future,” he says, noting that job outcomes and salary baselines are significantly improved with each advanced degree. But those material benefits are “just not a guarantee anymore.” 

But while Cohen’s students expressed their disappointment and anxiety, college isn’t quite going out of style just yet. In a national Harris Poll survey of 2023 graduates, 90% said they’re glad they went to college and said they still believe a degree is their best shot at a strong future. Then again, more than half of adults—with the benefit of hindsight—told the Wall Street Journal in a survey last year that the economic benefits (or earning potential) of getting a bachelor’s degree doesn’t outweigh the cost. That’s a 40% jump from those who said the same in 2013. 

The shift in attitude may partly be because college graduates have been desperately trying to pay off their hundreds of thousands of dollars of student loans for years or even decades. Indeed, college—whether or not it’s “necessary” on principle—has become an exorbitant expense that about half of the country incurs—to the point where the cost isn’t worth it for some. But college students may also be seeing that employers are more and more focused on what workers can actually do in a given role. In many major industries, skills are becoming more valuable than pedigree—and anyone can learn.

The skills-first mentality is edging out the college diploma

The move towards skills-based hiring has gained substantial steam throughout the pandemic as workers and bosses reconsidered their values and needs. But the shift has been underway for nearly a decade.

Under the tutelage of former CEO Ginni Rometty, consulting giant IBM coined the term “new collar jobs” to describe opportunities calling for a specific handful of skills rather than a certain major or undergrad degree. With a focus on new collar jobs, the percentage of IBM roles that required a four-year degree dropped from 95% in 2011 to less than 50% in January 2021. 

In today’s job market, bosses need to be amenable to new approaches, LinkedIn CEO Ryan Roslansky told the Harvard Business Review last year. Hiring through a professional or alumni network was a fine approach when the market was bursting with talented applicants, he said. “But when the labor market is moving much quicker, we really need to figure out something to focus on,” he explained. “[And] that alternative, flexible, accessible path is really going to be based on skills.”

Indeed, companies that prioritize skills over “antiquated signals” like where (or whether) they earned a degree “will help ensure that the right people can be in the right roles, with the right skills, doing the best work,” Roslansky said, adding that it will lead to a more efficient and equitable workforce, “which then creates better opportunities for all.”

Even college itself is a means of honing soft skills that will serve students well in future jobs. “The people you want around are the people who know new things,” Cohen, the Maryland professor, says. “It’s hard to impart on today’s young people, but the idea is that what you get from college is not just skills, but the experience of thinking and learning for four years.”

This isn’t just good news for young people who are considering eschewing a degree (and all the subsequent loans) altogether. It’s also good news for employers. Companies that get on board and forgo degree requirements could stand to see “an explosion of talent,” with 19 times the workers placed in suitable roles. Who could argue against that?

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Jane Thier
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Three women chop their way into the record books at Lumberjack World Championships
North AmericaWisconsin
Three women chop their way into the record books at Lumberjack World Championships
By The Associated Press and Ellen SchmidtJuly 20, 2026
4 hours ago
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
AISports
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
By Catherina GioinoJuly 20, 2026
5 hours ago
Mark Cuban, in front of a purple background, has his mouth open and is looking to his left.
Successcompensation
Mark Cuban says he has the solution to growing income inequality, and it’s to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
8 hours ago
Ferran Torres
SuccessWorld Cup
Spain’s Ferran Torres scored the winning goal in the World Cup—but just four years ago, he was in therapy and stuck in a ‘bottomless pit’
By Emma BurleighJuly 20, 2026
10 hours ago
Christopher Nolan wearing a black suit
SuccessCareers
Christopher Nolan was rejected from film school as a teen. Today, the Oscar-winning director behind  ‘The Odyssey’ is worth $250 million
By Preston ForeJuly 20, 2026
10 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Successphilanthropy
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
12 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
8 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
12 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
19 hours ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
2 days ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.