• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceAgriculture

As indoor farming startups with hundreds of millions in funding head to bankruptcy, critic says: ‘Boy, this is a dumb idea’

By
Melina Walling
Melina Walling
,
Kendria LaFleur
Kendria LaFleur
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Melina Walling
Melina Walling
,
Kendria LaFleur
Kendria LaFleur
and
The Associated Press
The Associated Press
Down Arrow Button Icon
September 18, 2023, 10:58 AM ET
Aaron Fields
Indoor farming has always had its critics saying that it costs a lot when you could just grow crops outside instead.LM Otero—AP Images

Inside a bright greenhouse about an hour outside Dallas, workers in hairnets and gloves place plugs of lettuce and other greens into small plastic containers — hundreds of thousands of them — that stack up to the ceiling. A few weeks later, once the vegetables grow to full size, they’ll be picked, packaged and shipped out to local shelves within 48 hours.

Recommended Video

This is Eden Green Technology, one of the latest crop of indoor farming companies seeking their fortunes with green factories meant to pump out harvests of fresh produce all year long. The company operates two greenhouses and has broken ground on two more at its Cleburne campus, where the indoor facilities are meant to shelter their portion of the food supply from climate change while using less water and land.

But that’s if the concept works. And players in the industry are betting big even as rivals wobble and fail. California-based Plenty Unlimited this summer broke ground on a $300 million facility, while Kroger announced that it will be expanding its availability of vertically farmed produce. Meanwhile, two indoor farming companies that attracted strong startup money — New Jersey’s AeroFarms and Kentucky’s AppHarvest — filed for bankruptcy reorganization. And a five-year-old company in Detroit, Planted Detroit, shut its doors this summer, with the CEO citing financial problems just months after touting plans to open a second farm.

The industry churn doesn’t bother Jacob Portillo, a grower with Eden Green who directs a plant health team and monitors irrigation, nutrients and other factors related to crop needs.

“The fact that other people are failing and other people are succeeding, that’s going to happen in any industry you go to, but specifically for us, I think that especially as sustainable as we’re trying to be, the sustainable competitors I think are going to start winning,” he said.

Indoor farming brings growing inside in what experts sometimes call “controlled environment agriculture.” There are different methods; vertical farming involves stacking produce from floor to ceiling, often under artificial lights and with the plants growing in nutrient-enriched water. Other growers are trying industrial-scale greenhouses, indoor beds of soil in massive warehouses and special robots to mechanize parts of the farming process.

Advocates say growing indoors uses less water and land and allows food to be grown closer to consumers, saving on transport. It’s also a way to protect crops from increasingly extreme weather caused by climate change. The companies frequently tout their products as free of pesticides, though they’re not typically marketed as organic.

But skeptics question the sustainability of operations that can require energy-intensive artificial light. And they say paying for that light can make profitability impossible.

Tom Kimmerer, a plant physiologist who taught at the University of Kentucky, has tracked indoor farming alongside his research into the growth of plants both outdoors and inside. He said his first thought on vertical farm startups — especially those heavily reliant on artificial light — was, “Boy, this is a dumb idea” — mainly due to high energy costs.

The industry has acknowledged those high costs. Some companies are seeking to push those down by relying on solar, which they say also supports sustainability. Even the ones most heavily reliant on artificial light that doesn’t come from renewables maintain they can be profitable by eventually producing a high volume of produce year-round.

But Kimmerer thinks there are better ways to provide food locally and extend the growing season — outdoors. He pointed to the organic farmstand-oriented Elmwood Stock Farm outside Lexington, Kentucky, which can grow tomatoes and greens the whole year using tools like high tunnels, also known as hoop houses — greenhouse-like arches that shelter crops while still being partially open to the outdoors.

He thinks investment flowing toward new versions of indoor farming would be better spent on practical solutions for outdoor farmers like weed-zapping robots, or even climate solutions like subsidizing farmers to adopt regenerative practices.

Moving farming indoors can solve some pest problems, but create new ones. Without their natural outdoor predators, tinier creatures like aphids, thrips and spider mites can become very difficult to control if not managed aggressively, said Hannah Burrack, an ecologist who specializes in pest management at Michigan State University.

“If you’re creating the perfect environment for plants, in many cases, you’re also creating a perfect growing environment for their pests,” Burrack said.

Indoor farming companies counter this by emphasizing high hygiene; for example, Eden Green touts “laboratory conditions” on its website and says workers closely monitor their greenhouses to immediately catch any pests. They also say vertical farms actually need fewer pesticides than outdoor farms do, reducing environmental impacts.

Evan Lucas, an associate professor of construction management at Northern Michigan University who teaches students about proper infrastructure design for indoor farms, said he’s not concerned about the shakeout underway. He said some companies may be struggling to scale up, with problems that come from launching in spaces that aren’t necessarily built specifically for indoor farming.

“My guess, based on what’s happening, is everyone saw the opportunity and started to try to do a lot really quickly,” Lucas said.

Several of the companies say they’re on the right track. Eden Green CEO Eddy Badrina says the company has figured out a way to rely mostly on natural light for their plants. Plenty CEO Arama Kukutai said the company’s lighting system is efficient enough for the company to be profitable. And Soli Organic CEO Matt Ryan said growing in soil indoors gives the company a better product than companies that grow in water.

Plenty got a significant vote of confidence last year when Walmart joined in a $400 million round of investment also aimed at bringing the company’s produce into its stores.

But Curt Covington, senior director of institutional business at AgAmerica Lending, a private investment manager and lender focused on agricultural land, isn’t convinced that indoor farming operations can work — except maybe in cases where big retailers and greenhouses team up, like Walmart and Plenty, or where grants for urban and vertical farm operations that benefit communities could be made as a form of socially conscious venture capital.

“It’s just hard, given the capital intensity of these types of businesses, to be very profitable,” Covington said.

___

Walling reported from Chicago and from Georgetown, Kentucky. Associated Press journalist Joshua A. Bickel contributed from Georgetown.

___

Associated Press climate and environmental coverage receives support from several private foundations. See more about AP’s climate initiative here. The AP is solely responsible for all content.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Melina Walling
See full bioRight Arrow Button Icon
By Kendria LaFleur
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Finance

Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for December 2025
By Glen Luke FlanaganDecember 4, 2025
24 minutes ago
The Fifth Third Bank logo on a blue and purple layered background.
Personal Financechecking accounts
Fifth Third Bank review 2025: Full-service bank with unique perks (but lackluster APYs)
By Joseph HostetlerDecember 4, 2025
28 minutes ago
Trump
PoliticsWhite House
‘We fixed inflation, and we fixed almost everything’: Trump travels to Pennsylvania to talk affordability while denying it’s a problem
By Josh Boak and The Associated PressDecember 4, 2025
39 minutes ago
Bear
RetailTariffs and trade
Build-A-Bear stock falls 15% as it reveals the real hit from tariffs, at last
By Michelle Chapman and The Associated PressDecember 4, 2025
47 minutes ago
Gen Z
EconomyGen Z
America, meet your alienated youth: ‘Gold standard’ Harvard survey reveals Gen Z’s anxiety and distrust, defined by economic insecurity
By Nick LichtenbergDecember 4, 2025
59 minutes ago
The outside of a Dollar General store, at night
Retaildollar stores
Rich people are flooding dollar stores as Americans navigate a crushing affordability crisis
By Dave SmithDecember 4, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
10 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
6 hours ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.