• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailWalmart

Walmart is trimming its starting wage for some new employees in a sign the red-hot U.S. labor market is cooling off

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
September 8, 2023, 8:11 AM ET
Florida, Miami, Walmart discount department store, check out lines.
Walmart has cut starting pay for some new hires.Jeff Greenberg—Universal Images Group/Getty Images

Retail giant Walmart is cutting its starting wages for some new hires as competition among employers looking to tap into the red-hot labor market starts to subside.

Recommended Video

Under the new system—which was first reported by the Wall Street Journal on Thursday—most of Walmart’s new hourly workers now earn the lowest hourly pay rate available in their store when they join the company.

Until July, when the changes to Walmart’s pay structure came into effect, some new hires—such as those who fulfilled online orders or stocked shelves—earned a little more than other new hires like cashiers.

If they had been hired three months ago, the new employees doing those jobs would have been around a dollar-an-hour better off for each shift they worked.  

A spokesperson for Walmart was not immediately available for comment when contacted by Fortune.

However, the company confirmed the changes to its pay structure to several media outlets.

In documents seen by the WSJ, Walmart told employees the new pay offerings would allow staff to move between different roles within the store without their pay being impacted, ultimately leading to “better staffing throughout the store.”

Representatives for the company told the publication the pay alterations would better enable workers to diversify their skill sets and progress professionally.

A spokesperson confirmed to news agency Reuters that the changes would not impact existing employees’ pay.

Walmart, which has topped the Fortune 500 for 11 consecutive years, saw its revenues rise 6.7% to reach $611.3 billion in its most recent fiscal year.

The grocery chain is the largest private employer in the U.S., with more than 2 million workers on its books.

Recent pay boosts

The company has been boosting pay and benefits for its U.S. employees over the past few years in a bid to compete for talent, and currently offers its staff perks like health care, help with college tuition, and an average wage of more than $17.50 an hour.

Its latest decision to scale back its pay offerings for new hires comes just months after the company said it would raise its minimum wage by $2, putting its lowest hourly rates of pay between $14 and $19 depending on location.

That move came as the labor market remained unusually buoyant in the face of economic uncertainty and sticky inflation, increasing competition for retail workers—but indicators suggest the U.S. jobs market is finally beginning to cool off.

Last month, hiring picked up slightly, but the number of jobs added to the economy remained much lower than it had been earlier in the year. Meanwhile, the unemployment rate rose to 3.8%—the highest it’s been since February 2022.

Wage growth also slowed in August, as average hourly earnings increased by 0.2%—the slowest pace since early 2022.

Bill Adams, chief economist at Dallas-based Comerica Bank, said in a note after the August jobs report was released last week that the latest data showed “a big slowdown in hiring reflecting cooler labor demand.”

That could mean employers have to do less to compete for new staff.

“After huge disruptions in the last few years, the labor market is settling into a more normal state,” Adams said. “While most Americans who want a job have one, it is not as easy to find new work as a year ago. Hires and quits are back to their pre-pandemic levels, and job openings are falling rapidly. At the same time, employers are having a slightly easier time attracting and retaining workers.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

target
C-SuiteRetail
Target’s new CEO just put veteran members of his C-suite on the shelf in first big shakeup
By Anne D'Innocenzio and The Associated PressFebruary 10, 2026
40 minutes ago
RetailRetail
Victoria’s Secret CEO says Gen Z didn’t grow up with 2000s body image baggage—and they’re embracing the glamorous fashion show again
By Emma HinchliffeFebruary 9, 2026
13 hours ago
Eddie Bauer
RetailRetail
Eddie Bauer’s retail operator declares bankruptcy as younger shoppers view the brand as ‘old-fashioned and a bit irrelevant’
By Anne D'Innocenzio and The Associated PressFebruary 9, 2026
17 hours ago
RetailFortune 500
The man who fixed Walmart’s grocery business was just appointed CEO of Kroger
By Phil WahbaFebruary 9, 2026
19 hours ago
super bowl
CommentaryAdvertising
The Super Bowl reveals a dangerous gap in corporate strategy 
By Christopher VollmerFebruary 9, 2026
1 day ago
Thasunda Brown Duckett, TIAA CEO, speaks onstage during a live taping of "Earn Your Leisure" at Martin Luther King Jr. International Chapel at Morehouse College on January 22, 2024 in Atlanta, Georgia.
FinanceFortune 500 Companies
Meet the 10 Black Fortune 500 CEOs leading companies with over $412 billion in combined revenues
By Cheyann HarrisFebruary 9, 2026
1 day ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
19 hours ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
22 hours ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
1 day ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
3 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 9, 2026
By Joseph HostetlerFebruary 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.