• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
EnvironmentHurricanes

Hurricane forming near Florida has ‘risk of rapid intensification’ as emergency declared in more than 30 counties

By
Brian K. Sullivan
Brian K. Sullivan
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Brian K. Sullivan
Brian K. Sullivan
and
Bloomberg
Bloomberg
Down Arrow Button Icon
August 27, 2023, 5:17 PM ET
A 2003 Ford Mustang hangs off a seawall behind a house in Fort Myers Beach, Florida, on Oct. 26, 2022. The car was carried away in Hurricane Ian’s storm surge a month earlier.
A 2003 Ford Mustang hangs off a seawall behind a house in Fort Myers Beach, Florida, on Oct. 26, 2022. The car was carried away in Hurricane Ian’s storm surge a month earlier. Pedro Portal—Miami Herald/Tribune News Service via Getty Images
Add Fortune on Google for similar content.

Tropical Storm Idalia strengthened in the Gulf of Mexico as it bore down on Florida, where it’s forecast to make landfall as a hurricane as soon as Wednesday, promising to bring flooding rain to Cuba, Mexico and the southeastern US.

With top winds of 40 miles (64 kilometers) per hour, Idalia was drifting east off Mexico’s Yucatan Peninsula, the US National Hurricane Center said in an update at 11:15 a.m. in New York. Florida Governor Ron DeSantis has urged residents to prepare and declared an emergency in 33 counties mostly along the state’s Gulf coast.

At a news conference Sunday afternoon, DeSantis said the state mobilized 1,100 National Guard troops who will have access to 2,400 high-water vehicles and 12 aircraft that can be used for rescue and recovery. The governor said the majority of emergency resources would be staged in Marion County and parts of north Florida, but warned that hurricane path modeling can be unpredictable and said residents needed to stay vigilant.

Idalia’s winds are forecast to reach at least 90 mph before landfall early Wednesday, making it a Category 1 storm on the five-step Saffir-Simpson scale, Eric Blake, a senior hurricane specialist at the hurricane center wrote in his forecast.

“There’s a notable risk of rapid intensification while the system moves across the record warm eastern and northeastern Gulf of Mexico,” he wrote.

Warmer water is a key ingredient for fueling hurricanes. Rapidly intensifying storms may take emergency managers and residents by surprise because their destructive power can explode in strength in a short period of time.

A year ago, Hurricane Ian had a burst of strength before striking western Florida as a Category 4 storm, killing at least 150 people and causing more than $112 billion in damage, the hurricane center said.

Active Phase

The Atlantic storm season is well ahead of its historic pace and has entered its most active phase. Idalia would be the 10th storm of the year, including an unnamed system in January, a tally that’s usually reached by Sept. 22, according to the Hurricane Center.

Only six years have produced 10 or more storms by Aug. 27, Phil Klotzbach, a hurricane researcher at Colorado State University said in a social media post. Five of them went on to be among the most active years on record, including 2020 that produced 30 storms and 2005 that spun up 28.

Idalia is expected to stay in the eastern Gulf, away from offshore oil and natural gas production. However it may affect agriculture across the South, as well as bringing widespread power outages, and tying up land and air travel.

The storm is forecast to drop heavy rain across the Yucatan and western Cuba in the next few days before coming north. After it lands in Florida flooding downpours will be likely through Georgia, South Carolina, and North Carolina later in the week.

Meanwhile to the east, Hurricane Franklin is gathering strength south-southwest of Bermuda. It’s forecast to develop into a Category 4 hurricane, but isn’t expected to strike land as it moves north through the Atlantic.

    — With assistance by Immanual John Milton

    Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
    About the Authors
    By Brian K. Sullivan
    See full bioRight Arrow Button Icon
    By Bloomberg
    See full bioRight Arrow Button Icon
    Add Fortune on Google for similar content.

    Latest in Environment

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025

    Most Popular

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Fortune Secondary Logo
    Rankings
    • 100 Best Companies
    • Fortune 500
    • Global 500
    • Fortune 500 Europe
    • Most Powerful Women
    • World's Most Admired Companies
    • See All Rankings
    • Lists Calendar
    Sections
    • Finance
    • Fortune Crypto
    • Features
    • Leadership
    • Health
    • Commentary
    • Success
    • Retail
    • Mpw
    • Tech
    • Lifestyle
    • CEO Initiative
    • Asia
    • Politics
    • Conferences
    • Europe
    • Newsletters
    • Personal Finance
    • Environment
    • Magazine
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Fortune Brand Studio
    • Fortune Analytics
    • Fortune Conferences
    • Business Development
    • Group Subscriptions
    About Us
    • About Us
    • Press Center
    • Work At Fortune
    • Terms And Conditions
    • Site Map
    • About Us
    • Press Center
    • Work At Fortune
    • Terms And Conditions
    • Site Map
    • Facebook icon
    • Twitter icon
    • LinkedIn icon
    • Instagram icon
    • TikTok icon
    • YouTube icon

    Latest in Environment

    Northrop Grumman launches private robot mission to strap jetpacks on aging satellites
    InnovationSpaceX
    Northrop Grumman launches private robot mission to strap jetpacks on aging satellites
    By Marcia DunnJuly 22, 2026
    2 hours ago
    A ski worker in winter skiing gear strikes a pose in front of a ski slope in Lesotho.
    Travel & LeisureDonald Trump
    In Lesotho, the country’s only fully operational ski resort offers snowy slopes for Africa’s ski enthusiasts
    By The Associated Press and Mogomotsi MagomeJuly 21, 2026
    22 hours ago
    Lauren Sánchez Bezos put $34 million behind reinventing what clothes are made of—and stirred a debate about Amazon
    Environmentphilanthropy
    Lauren Sánchez Bezos put $34 million behind reinventing what clothes are made of—and stirred a debate about Amazon
    By Sydney LakeJuly 21, 2026
    24 hours ago
    bird
    EnvironmentAnimals
    The rare ‘great conservation success story’ is happening off New England as $10 million over 10 years brings back the quirky oystercatcher bird
    By Michael Casey and The Associated PressJuly 21, 2026
    1 day ago
    k
    Commentarypower
    What I keep hearing from Fortune 500 CEOs: ‘We have no idea what we’re actually paying for power’
    By Kiran BhatrajuJuly 21, 2026
    1 day ago
    FIFA President Gianni Infantino puts up a hand to show a thumbs up gesture at a World Cup game.
    EnvironmentWorld Cup
    FIFA President Infantino spent over 100 hours in the air during the 2026 World Cup amid pledge to reduce carbon emissions
    By The Associated Press and Rio YamatJuly 20, 2026
    2 days ago

    Most Popular

    Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
    Success
    Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
    By Sasha RogelbergJuly 20, 2026
    2 days ago
    OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
    Cybersecurity
    OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
    By Jeremy Kahn and Emily ForliniJuly 21, 2026
    23 hours ago
    Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
    AI
    Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
    By Eva RoytburgJuly 21, 2026
    1 day ago
    Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
    Success
    Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
    By Emma BurleighJuly 21, 2026
    1 day ago
    ‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
    Success
    ‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
    By Sydney LakeJuly 20, 2026
    2 days ago
    'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
    AI
    'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
    By Jason MaJuly 18, 2026
    4 days ago

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.